Heidi C. Mannetter
banner
heidimannetter.bsky.social
Heidi C. Mannetter
@heidimannetter.bsky.social
Professor, risk management consultant, and researcher. Easily distracted by shiny objects. Trying like hell to use my powers for good. Currently studying genAI in higher ed. Fueled by cold brew coffee and mom guilt. Opinions are my own.
One of my earliest childhood memories is sitting on the floor in the corner of a tiny office in Iowa Falls with my baby sister while my parents spent what felt like hours talking to their PCA officer. It must have been 1980-81. I am having a very real physical reaction to today's Register headline:
November 20, 2025 at 12:47 PM
Well of course OpenAI wants brands to upload all of their brand IP to ChatGPT. Am I alone in thinking that there is no way brands that have spent decades building goodwill & equity through mascots they control (vs. unpredictable human spokespeople) are just going to turn their creative over to AI?
November 4, 2025 at 5:04 PM
September 5, 2025 at 2:19 PM
September 5, 2025 at 2:19 PM
September 5, 2025 at 2:19 PM
When does all the winning start? Screenshot of headlines from this morning's Iowa Business Record,
September 5, 2025 at 2:19 PM
I suppose it could be considered refreshing that a genAI company is saying the quiet part out out in its marketing and positioning, but I am not sure I want to live in a world where most written work is simply the AI snake is eating its AI tail.
April 24, 2025 at 2:19 PM
Posts no one wants to read but I am going to share anyway, #248: Why I felt compelled to draft a critical discourse analysis on university funding narratives based on two episodes of a popular podcast.
April 13, 2025 at 8:28 PM
List of Iowa layoffs since the first of the year from today's Business Record:
April 9, 2025 at 7:28 PM
Marketing, comms, & design students: here's a real-life example of why you don't put white font on a yellow background with no outline if you want your audience to be able to read your message at a glance (Marketing rule #246: make it easy for your audience to comprehend your message). #GoCyclones
March 24, 2025 at 12:38 AM
You called it.
February 27, 2025 at 9:56 PM
It's a sad day to be an Iowan. My state has the distinction of being the first in the nation to revoke rights previously granted by the state legislature; the majority of senators voted in favor of stripping transgender Iowans of their discrimination protections.
February 27, 2025 at 9:44 PM