Galen Stocking
LightNews LightNews
banner
gstocking.bsky.social
Galen Stocking
@gstocking.bsky.social
1.7K followers 2.4K following 30 posts
I do research and sometimes I post about it.
Posts Replies Media Videos
gstocking.bsky.social
From a new look at TikTok content creators: The most popular ones tend to post longer, more often.

www.pewresearch.org/short-reads/...
Chart showing differences between creators based on following count. Most popular creators posted more, more frequently, and with longer posts that were more likely to have speech.
February 18, 2025 at 4:20 PM
gstocking.bsky.social
Really interesting Pew study on how Americans see masculinity (www.pewresearch.org/social-trend...). It’s a complicated set of beliefs, but this is striking

www.pewresearch.org/wp-content/u...
6 in 10 Americans say people in the U.S. don’t place enough value on men who are caring or open about their emotions
January 11, 2025 at 12:42 AM
gstocking.bsky.social
People who get news from influencers aren't just getting commentary - they're also getting basic facts, memes, and info about breaking news.

See more here: www.pewresearch.org/journalism/2...
At least 80% of those who get news from influencers say they get each of the following types of news from them: Basic facts, Funny posts, Opinions, and breaking news
November 22, 2024 at 1:59 PM
gstocking.bsky.social
I don't know what will happen in that area, but I can say that we found that most news influencers are already monetizing their content in some way (we did not look at sponsorships)

Read more here: www.pewresearch.org/journalism/2...
59% of news influencers monetize their content in some way
November 18, 2024 at 7:05 PM
gstocking.bsky.social
Audiences tend to report positive experiences when getting news from news influencers:
- 65% say news influencers help them better understand current events
- 70% say that news is at least somewhat different than news they would get elsewhere
- 31% feel connected to a news influencer
65% of news influencer audiences say the info helps them better understand current events; 70% say the info is at least somewhat different
November 18, 2024 at 5:06 PM
gstocking.bsky.social
We could only find a clearly stated partisan orientation for about half of the 500 news influencers we studied, but among those, there is a slight lean to the political right - 27% vs 21%.
27% of news influencers lean right while 21% lean left, and 48% could not be determined
November 18, 2024 at 5:06 PM
gstocking.bsky.social
About a fifth of US adults regularly get news from these individuals - which rises to 37% among 18-29 year olds
21% of Americans regularly get news from news influencers, 37% of those 18-29
November 18, 2024 at 5:06 PM