AND...

A HUGE shoutout to the GIR Pro community representing at C+C:

→ 20% of our members were in Boise hanging with us🤯 — it was SO awesome to meet y’all IRL!

▶️ Check out the full episode here: growthinreverse.transistor.fm/episodes/wha...

So… will we see YOU in Boise in June 2026??

→ “Insanely valuable” vs “insanely frequent” content
→ how to make a killer intro
→ How to write with confidence & fight impostor syndrome
→ Pat Flynn’s “lean learning” growth loop from 0 to millions
→ How to host a FOMO-inducing IRL meetup
→ What C+C nailed and why you might want to go next year

But if you couldn't make it out to Boise....

Chenell & I put our heads together and came up with 9 reasons why we (and others) are raving about C+C 2025.

Here are a few things we cover in the latest episode of the GIR Podcast…

wtf is 'Craft + Commerce'?

It's Kit's (formerly ConvertKit) annual conference for creators.

And it's a mecca for creators → folks from all over the globe—in all shapes, sizes, and niches attend.

Many said this year was the best yet (I’d agree since it was the first one I’ve personally attended 😂)

Could you help people build in ways that are not possible on Substack, making that a non-option?

😂 thoughts & prayers

😂 I love this.

It really is that simple and non-scary.

The uninitiated have nothing to initiate if we don't give them reason to 👏

Sign up for the 30 Days of Growth:

30daysofgrowth.co

Check the best price on the 30 Days of Growth Course today (price goes up next week):

30daysofgrowth.co/course

Get the whole scoop in the latest version of the GIR podcast:

→ growthinreverse.transistor.fm/episodes/30-...

Would she do it again?

Yes—but with more prep time, better systems, and maybe...

fewer conferences & flights during the campaign ✈️ 🗽

📈 Final stats:

• 3,714 signups
• 1,757 were brand new to her list
• 77% open rate on Day 1
• 62% open rate on Day 30
• Just 170 unsubscribes

📉 What DID NOT work?

The LinkedIn newsletter was more friction than function.

She cut it less than halfway through the experiment.

🎙️ Her surprising secret weapon?

A private podcast feed for referrers.

It outperformed the actual prize giveaway: refer ONE person and get access to the private feed.

🔁 The referral flywheel

One person shared it → 15 new subs → 1 of them shared →
21 more.

That’s 36 people from one share.

✍️ How she launched with just ~1/4 of the emails written ahead of time.

Yep. The rest?

Written the day before—and sometimes—the day-of.

It was messy, it's not advised. But it worked.

✅ Why she started 30 Days of Growth

Spoiler:

It wasn’t just about list growth.

It was a wild experiment in cross-promotion data.

One of my new faves for sure!