Toni
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growthcues.com
Toni
@growthcues.com
Bootstrapped Solo-Founder. Dad x 3. Building B2B SaaS x 3.
Day 7 of building a tool for myself.

What is a product?

Spent the whole day creating blog articles and an email course related to the tool I'm building. Not a single line of code.

And to me, it felt that like it was a big step towards my product, and part of it.

#buildinpublic
August 21, 2025 at 3:04 PM
Day 6 of building a tool for myself

Decided to set up a blog for my tool using NextJS.

Struggled for several hours with multisite deployment, redirects, rewrites, and base paths.

Finally decided to use "cp -r out/* ../dist/blog", and deploy that. Simple, but works!

#buildinpublic
August 20, 2025 at 2:42 PM
Day 5 of building a tool for myself.

When full-stacking and vibe-coding, I tend to start with static mock data in the UI. I immediately see, how the app will feel.

Then I'll start pushing the data backwards: mock API call -> mock API -> real API.

What's your approach?

#buildinpublic
August 19, 2025 at 4:03 PM
Day 4 of building a tool for myself.

Today I and my sometimes clumsy and stubborn AI companion built the first version of the UI for LinkedIn nurturing "Today's Tasks".

After a few tries, it ended up pretty good. Next: connect the UI to the API (it's all mock data currently).

#buildinpublic
August 18, 2025 at 1:25 PM
Day 3 of building a tool for myself.

I love building and iterating on product concepts using AI (Google Gemini in my case).

I iterate (and "vibe") simultaneously between the product concept, prototype, and landing page copy/code.

Anyone else doing something similar?

#buildinpublic #saas
August 17, 2025 at 5:14 AM
I'm so bad at social media that I decided to build myself a tool that reminds me of nurturing and warming up interesting connections on LinkedIn 😀

Day #1 of building: started the Chrome extension and API with mock data. Using Gemini AI for #vibecoding

#bootstrapped #buildinpublic #buildinginpublic
August 15, 2025 at 1:03 PM
Vibe-coded a prototype for a solo-founder-friendly social media presence tool.

For these kinds of tasks, an LLM is a great companion: you can realize ideas very quickly. But even then, you get bad vibes quite often: simple changes break everything, or the LLM just doesn't get the idea.
August 12, 2025 at 8:55 AM
What made me happy today: I received unsubscribe-messages to my inbox for the first time!

That means that a) my emails were probably landing to their inboxes, b) my unsubscribe-like works, and c) I've some data to massage my messaging and ICP!

Wohoo!🙌

#b2bsaas #founderlife #bootstrapped
June 12, 2025 at 10:44 AM
AI-native product analytics is a great supplement for growth-stage B2B SaaS teams.

Like creatine, it can boost your growth when you're working with limited resources. All while keeping a close eye on your most precious asset: your customers.

medium.com/@toni.ruokol...
AI-Native Product Analytics: The Best Supplement for Growth-Stage SaaS?
Early-stage B2B SaaS product teams face a unique set of challenges. You’re constantly iterating, trying to find product-market fit, and…
medium.com
December 31, 2024 at 7:59 AM
Can I find early adopters from Blue Sky? 💙

Looking for B2B SaaS product managers & leaders to try an AI autopilot for product growth that uncovers the "Why" behind activation, engagement and retention.

See growthcues.com and comment if interested.

#saas #b2b #productmanagement #buildinpublic
GrowthCues - Instant Product Growth Insights for B2B SaaS
GrowthCues delivers product growth insights for your B2B SaaS team automatically. Understand what drives product growth without complex dashboards or time-consuming analytics.
growthcues.com
November 26, 2024 at 5:53 PM
Today I got an email from an investment fund, suggesting a 60 minute meeting. Seemed legit. They are specialising in founder-led software startups.

I just wonder what on earth would they want from a pre-revenue, bootstrapped company like mine? 🤔

Anyone?

#buildinpublic #buildinginpublic
November 22, 2024 at 7:55 PM
I'm quite surprised that I actually like writing cold emails 😃

It's like a game or a puzzle to solve to find hyper-personalized hooks and uncommon commonalities for my leads 🧩🧩🧩

And yes, at the same time doing "things that don't scale".

#buildinpublic #buildinginpublic #saas
November 21, 2024 at 12:17 PM
What lifting weights has taught me about B2B marketing?

Probably nothing😆

However, it's a great counter balance for working with your mind all day.

Here I'm probably thinking how to cold email my ICP leads so they convert to raging fans of my product, instantly 😂
November 20, 2024 at 5:56 PM