Greg Swan
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gregswan.bsky.social
Greg Swan
@gregswan.bsky.social
Always turning up the 🎶 Doing cool things at @thecaveproject.bsky.social 🤖
Love spending the day at #AppliedAIConf25 with the folks actually building the future, not just talking about it.
November 3, 2025 at 4:23 PM
It’s been a hard week for my mayorships.
September 27, 2025 at 11:39 PM
Hello Lansing!
September 22, 2025 at 12:28 AM
It just occurred me if the #Vikings (re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement.

Those are the rules, right?
August 26, 2025 at 12:22 AM
I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.
August 22, 2025 at 6:33 PM
HELLO Digital Summit! 🔥 @digitalsummits.bsky.social

On stage today:
I'm leading a fireside chat with @vikings.social CMO Martin Nance at 3:15 pm

On stage tomorrow:
Presenting a keynote on Employee Generated Content at 1 pm
August 6, 2025 at 5:24 PM
AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you. gregswan.substack.com/p/seo-geo-ae...
July 26, 2025 at 12:35 AM
Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯

And it skipped all the steps for me: Google, recipes, shopping, and delivery.

We are living in a fascinating, transformational time.
July 25, 2025 at 3:42 AM
In the words of Santana featuring Rob Thomas, "Man, it's a hot one"
July 24, 2025 at 2:18 AM
I like to make my vacations adventuresome, don’t you?
July 18, 2025 at 2:20 AM
Hello Florida 👀
July 8, 2025 at 2:13 AM
Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So @jasonderusha.com and I invited Gabo, the GPT-powered plushie, to chat with us about it!

Read more about here: open.substack.com/pub/gregswan...
July 4, 2025 at 12:30 PM
Love waking up hotter than Texas and Miami. Not. #mnwx
June 21, 2025 at 10:32 AM
Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀 open.substack.com/pub/gregswan...
June 21, 2025 at 10:14 AM
Pretty damn good issue of ⚡️Social Signals this week, if I say so myself.

Which I do.

gregswan.substack.com/p/from-footl...
June 13, 2025 at 12:35 PM
My neighbor had the most epic garage sale signs today. You can’t tell me you wouldn’t have stopped…
June 7, 2025 at 3:40 AM
Experimenting with Google’s #Veo3 with experimental audio…

This is 8 short videos all generated via text prompts, edited together with CapCut, the result made in less than an hour.

FAXZILLA!!! Also, this is my real fax number if you want to fax me what you think of this. 📠
May 27, 2025 at 3:01 PM
For the first time ever, a crowd of 100 people at @smbmsp.bsky.social sit quietly while ChatGPT's advanced voice gives a lecture on emerging Al tech. Feels like a milestone moment.
May 23, 2025 at 2:29 PM
16 years of #Ad, Google’s AI-powered future, Apple’s smart glasses, Bluesky’s next move, and a surprise road trip that ends in ice cream. Of course.

This week’s Social Signals is stacked 🔀 gregswan.substack.com/p/16-years-o...
May 23, 2025 at 2:08 PM
Gathered with 100+ folks in the
MSP marketing community to lean into and learn ADVANCED strategies and dev for ChatGPT at @smbmsp.bsky.social with @derickson.bsky.social @loriryan.bsky.social and @jenroventine.bsky.social #smbmsp 💯🎉💅
May 23, 2025 at 1:50 PM
Here at Best Buy HQ for
DATA TECH 2025 with 1,000 members of the analytics community exploring the latest in emerging technology and its impact on data science. (I'm the one wearing 4 Al devices creating and collecting and crunching data). 🤯 #minneanalytics #datatech #minneapolis
May 16, 2025 at 1:28 PM
Doing hard things is good.
May 15, 2025 at 12:15 AM
“Enshittification” is Cory Doctorow’s term for platform decline. One of the side effects? Apps all start to look the same. They chase engagement, add DMs and videos, and slowly lose what made them distinct in the first place.

Speaking of, Spotify now has a Create button.

(h/t @chrismessina.me)
May 14, 2025 at 2:00 AM
Excited to present a keynote on Employee Generated Content (EGC) at the 3M Social Creator Summit today! 🔥 #3Msocialsummit
May 8, 2025 at 6:20 PM
Oh hey, it’s the WHAT’S FOR DINNER WHEEL that Google Gemini coded in seconds via just a bad drawing I made 🤯
May 8, 2025 at 12:22 AM