🚀 Think your Google Ads bidding strategy is on point? Time to put it to the test.

🔍 We just dropped a fresh quiz that challenges you with real-world PPC scenarios — choose the right bid strategy for each and see where you land!

www.greenlanemarketing.com/resources/ar...

#ppc #googleads

🚀 AI in Paid Media — But Humans Still Matter!
By Christian Wenzel

Paid media managers know: 2025 is the year of AI everywhere. But… without human strategy, AI can’t deliver its full potential. Here’s why ⬇️

www.greenlanemarketing.com/resources/ar...

🧠 Google’s no longer just “keyword matching” — it’s reading intent. The BERT update has flipped the SEO game on its head.

Your SEO strategy needs a “BERT-sized” refresh — now more than ever. Let’s talk about writing for meaning, not just strings. 🚀 #seo

www.greenlanemarketing.com/resources/ar...

📰 From Clickbait to Citebait
Search is changing fast. With AI Overviews and generative engines, it’s no longer just about getting the click — it’s about earning the citation.

This article breaks down how to do just that! Will AI be pulling from your site?!
www.greenlanemarketing.com/resources/ar...

🚀 Demystifying NLP!

🔹 How NLP works, from tokenization to lemmatization
🔹 Google BERT, entity mapping & why it transformed semantic search
🔹 Practical SEO takeaways, how you can leverage NLP for smarter keyword research

📖 Dive into the article! www.greenlanemarketing.com/resources/ar...

#NLP

Stop Regurgitating & Start Creating: Pivot Your SEO Strategy to Outsmart AI Overviews

Content degradation, AKA, a huge lack of truly original content online, and it's a real problem! You've got to learn how to make your content stand out!

www.greenlanemarketing.com/resources/ar...

#uniquecontent

If you’re sending paid traffic to generic pages, you’re leaving money — and momentum — on the table! Learn how our strategy can help ensure you get your ROI!
#paidads #googleads
www.greenlanemarketing.com/resources/ar...

Moving further into 2025, the landscape of paid media is continuously evolving. Businesses are facing increased pressure to justify every marketing dollar, making ROI more critical than ever before!

Learn how to optimize Google Ads for ROI!
www.greenlanemarketing.com/resources/ar...

#googleads

How CRO Can Improve Your Landing Page: 10 Methods⚡

A strategically optimized landing page can make a HUGE difference in your success!

Learn how to make your landing pages help users through the funnel path to the ultimate goal, Conversion!

www.greenlanemarketing.com/resources/ar...

Interactive content isn’t just for consumer brands with big personalities and even bigger budgets. It's a powerful tool any business can use to capture attention, build trust, and convert more leads!

⚡Learn How!⚡
www.greenlanemarketing.com/resources/ar...

Is Your Brand Forgettable? It Might Just Be an Archetype Identity Problem

Brand archetypes give you a blueprint to define who you are, how you show up, and why people connect with you.

Find out who your brand is today!
#brandarchetype #brandmarketing

www.greenlanemarketing.com/resources/ar...

If you’re lumping your brand, competitor, and generic keywords into the same ad campaigns, you’re not just being inefficient; you’re actively cannibalizing your own results!

Learn how to structure your campaigns! ⤵️
www.greenlanemarketing.com/resources/ar...

#googleads #adkeywords #adcampaigns

Are you relying on canonical tags to take care of allllll the duplicate content your site? …. You probably shouldn’t 😅

Find out why! ⤵️
www.greenlanemarketing.com/resources/ar...

#seo #technicalseo #duplicatecontent #cannibalization