Grant Owens
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grantowens.bsky.social
Grant Owens
@grantowens.bsky.social
Advertising | Strategy | NYC
Chief Strategy Officer at Critical Mass
Formerly: NYU, Razorfish, Euro RSCG
Reposted by Grant Owens
Stereogum says Google's switch to AI Overviews reduced its ad revenue by *70 percent* www.theverge.com/entertainmen...
Stereogum soldiers on in the era of streaming and AI
Stereogum Founder Scott Lapatine on the importance of independent media in the age of AI slop and algorithms.
www.theverge.com
November 17, 2025 at 4:26 PM
Reposted by Grant Owens
Without overdoing it, last night’s “SNL” captured something fundamental about the growing cultural resentment surrounding AI, writes Michael Tedder:
AI Anxiety Hits ‘SNL’
A memorable sketch tackled what happens when cutting-edge technology ends up disappointing Grandma.
bit.ly
November 17, 2025 at 4:45 PM
The OG content creators—journalists—are here in force, giving Bluesky major gravitational pull.
November 26, 2024 at 6:00 PM
Brands will go where people are, and 20M+ ain’t no small number. But I like that Bluesky will, atleast initially, require that brands/co’s bring content of value… www.inc.com/sam-blum/is-...
Is a Brand Invasion Coming for BlueSky? Not Exactly
The social network’s business model isn’t reliant on ads. What does this mean for its long-term survival—and your hopes of getting a true Twitter substitute?
www.inc.com
November 24, 2024 at 1:19 AM
If the new Jaguar brand effort doesn’t ignite the advertising community on Bluesky, nothing will.
November 21, 2024 at 1:38 AM