And it centres around a tone deaf humblebrag.

I can’t know this for sure, but I’m assuming he was dispatched in his capacity as an eminence in the field of Rod Stewart studies. He looks like he might know the words to Sailing.

It’s a weirdly non-specific title, ‘thought leader.’ Other people at the top of their field have things like Professor of Tropical Disease Prevention. But the glorious thing about a thought leader is that their thoughts are unconfined by anything so dull as sector expertise. Truly liberating….

The error was not to go further up the benefit ladder - if lifesaving supplies of transfusion blood can be stored in pouches….

It’s a good analogy. I wonder if it holds up in the endgame phase, where often as not a terrible brief or a non-brief results in the pointless burning of time and goodwill, to only end up with the client calling a pitch. Unlike a BD, the planner has more scope to see it for what it is.

I’m going to be a contrarian and say that it’s OK. The motivation of the boy doesn’t really stack up and the cheated one shot episodes doesn’t really add anything. Some solid performances in there, but not so as to payoff the hype.

In thirty years people will be arguing whether it was the series or the cream puff that came first.