Anyone else’s feed look like this?

Ours is flooded with oodles of posts that reek of “AI” copypasta.

The funniest thing is that most of these posts talk about authenticity, creativity and being raw.

𝗬𝗼𝘂: It’s 9:03. Where are they?? 😬
Are they even going to show?
This confirms it, I should quit the show!

Then suddenly you see a video frame pop up.
“𝗛𝗲𝘆, 𝘀𝗼 𝘀𝗼𝗿𝗿𝘆 𝗜 𝘄𝗮𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗹𝗮𝘁𝗲, 𝗫𝗬𝗭 𝗷𝘂𝘀𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱!”

We’ve recorded and produced hundreds of podcast episodes for dozens of shows.

Here’s what it taught us about B2B sales:

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Absolutely nothing.

Now go do something fun. Or not, we aren’t your mum.

Plus, Google is currently facing existential legal challenges to its Search and Ad business.
And there isn’t an SEO Agency on the planet that can make a dent in any of that.
(Though they’ll sell you otherwise)

If your entire business model is based on performing in search, this might seem scary.

Even LinkedIn, best known for its text-based “management strategies” has noticed the trend.

They’ve just announced a bunch of new video options to tap into the exploding growth of video.

It’s 2025 and short-form video content is no longer a buzz word.
It’s here to stay.

The story across social platforms is that accounts that regularly use video enjoy:

⬆️ Impressions going up
⬆️ Engagement going up
⬆️ Avg watch time going up (duh)

Here’s how these two elements work in harmony to elevate each other:

→ Strategic design leads your audience to important information.
→ Strong messaging answers the who, why and how of your business.

The good news is that you don't need everything to be absolutely perfect. You learn via the process of doing, not waiting and hoping for your business to take off whilst it sits in silence.