Matt Goddard
godd4rd.bsky.social
Matt Goddard
@godd4rd.bsky.social
Playing the infinite game
AI isn’t killing jobs, leaders are. This article uncovers four barriers stalling most AI rollouts and shows how a people-first approach can turn automation from a threat into a launchpad for creativity.

medium.com/@matt_goddar...
AI Layoffs are a failure of leadership, not a failure to adapt
In a recent Wall Street Journal piece, Accenture’s CEO suggested that the firm will exit employees who aren’t getting the hang of using AI…
medium.com
November 9, 2025 at 9:02 AM
Hey Kemi, clever use of words. After all anyone capable of mass murder isn’t particular well integrated into society, but in response to your dog whistle politics here’s some extra details about non-terror related mass killings in the UK 1900-2025.
January 26, 2025 at 11:35 AM
Happy Onxy Storm day for all those who celebrate!
January 21, 2025 at 12:35 PM
Woo woo! 21st December is my favourite day because from tomorrow onwards the days are getting longer!
December 21, 2024 at 9:57 AM
medium.com/accelerated-...

Our latest article shows why increasing the visibility of our work (and ourselves) leads to:

* Early Problem Detection:
* Faster Course Corrections:
* Optimised Resource Allocation:
* Improved Consistency:
Why visibility is crucial to efficient digital delivery
Matt Goddard, UXConsultancy.com
medium.com
November 18, 2024 at 6:44 PM
medium.com/accelerated-...

What are accelerators in digital delivery, why the road to “development hell” is paved with shiny things… and why you should never (ever) experiment on customer code.
Accelerators: The Fastest Way to “Accelerate” Your Digital Delivery
Matt Goddard, UXConsultancy.com
medium.com
November 17, 2024 at 8:43 AM
medium.com/accelerated-...

In this article I discuss the foundational principles that guide digital development at UX consultancy.

We look at why trust, clarity, visibility, and consistency are critical for creating effective processes and delivering high-quality digital products.
Still struggling to deliver apps or digital products on time?
Matt Goddard. MD @ UX Consultancy.
medium.com
November 16, 2024 at 9:22 AM
If you’ve got 4mins take a look at our article on the principles for accelerating digital delivery

medium.com/accelerated-...

Next week we’ll be publishing an article on Accelerators for something a little more practical.
Still struggling to deliver apps or digital products on time?
Matt Goddard. MD @ UX Consultancy.
medium.com
October 24, 2024 at 10:20 PM
Ah… the smell of a new social media platform. That moment of thinking “if I put the effort in I could become big” before return to doomscrolling YouTube shorts!
October 23, 2024 at 8:51 PM