Glenn Cowan
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glenncowan.bsky.social
Glenn Cowan
@glenncowan.bsky.social
Glenn Cowan | Cold Email Strategist | Author of Cold Email Outreach 101. Learn to craft emails that convert!

https://www.amazon.com/dp/B0DPTPV3V7
Storytelling also work for cold email outreach - on a more compact basis that is.

Thanks for sharing - its an important lesson 👍👍
December 19, 2024 at 12:18 PM
Followed! - always good to see what else is going on in the world of B2B
December 14, 2024 at 12:52 PM
Absolutely agree with this - keep it as simple as possible and never ask more than one CTA...
December 14, 2024 at 12:48 PM
Wasn't aware of this one - although most of what I do comes from inside the relevant platforms - always nice to have a back-up though!

Thx
December 14, 2024 at 12:47 PM
Sound advise, doesn't pay to try to be 'too smart' with your email fonts...
December 14, 2024 at 12:45 PM
I'm with you on that.

Just an 'engagement trick' really - not a big fan of it tbh
December 14, 2024 at 12:44 PM
Pretty sure you have it right! 🤣
December 12, 2024 at 4:09 PM
Not a whole bunch of value in those emails - who knew!
December 12, 2024 at 4:06 PM
Nice resource to share - how long did it take you to put it together?
December 12, 2024 at 4:01 PM
I think many people over-complicate it.

Just focus on adding value and solving the issues that you 'know' they have.
December 12, 2024 at 3:55 PM
100% right, adds no value whatsoever and is incredibly lazy.

Personalise, personalise, personalise.... :)
December 12, 2024 at 3:54 PM
Gmail has certainly put the brakes on this outreach now - whether it could come back is a hard one.
December 12, 2024 at 3:53 PM
For me I think that Intent Based Lead Generation is going to be massive in 2025.
December 12, 2024 at 3:48 PM
So very true!
December 12, 2024 at 3:45 PM