@glarrisharris.bsky.social
CTV is being reshaped by who controls decision-making and how fast those decisions happen. That requires tighter alignment between media, creative, analytics, and finance than most organizations are used to.
How AI and programmatic innovations are transforming CTV campaigns
www.emarketer.com
December 25, 2025 at 1:57 PM
CTV is being reshaped by who controls decision-making and how fast those decisions happen. That requires tighter alignment between media, creative, analytics, and finance than most organizations are used to.
Advertising is quietly shifting from placement to participation. Programmatic ads entering AI chatbots are familiar. What’s different is the environment. For the first time at scale, ads can respond to explicit, in-the-moment intent, expressed in a live conversation.
Programmatic Ads Are Coming To AI Chatbots | AdExchanger
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.
www.adexchanger.com
December 24, 2025 at 1:58 PM
Advertising is quietly shifting from placement to participation. Programmatic ads entering AI chatbots are familiar. What’s different is the environment. For the first time at scale, ads can respond to explicit, in-the-moment intent, expressed in a live conversation.
Grateful for the partners, clients, & teams who made 2025 a year of momentum & learning.
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
December 23, 2025 at 3:35 PM
Grateful for the partners, clients, & teams who made 2025 a year of momentum & learning.
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
By pairing its enormous volume of “terrestrial data”, where people go, what they eat, and how they move, with LiveRamp’s clean-room infrastructure, Uber is stepping squarely into the territory that retail media networks opened. Privacy-safe, outcome-driven, first-party insight ecosystems.
Uber is turning trip and takeout data into insights for marketers
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.
www.businessinsider.com
December 17, 2025 at 1:56 PM
By pairing its enormous volume of “terrestrial data”, where people go, what they eat, and how they move, with LiveRamp’s clean-room infrastructure, Uber is stepping squarely into the territory that retail media networks opened. Privacy-safe, outcome-driven, first-party insight ecosystems.
Standardizing SSP–DSP deal synchronization is a transparency win. For the first time, the ecosystem gets clarity into who is packaging a deal, why, and how. That matters for both trust and performance.
IAB Tech Lab Releases Deals API
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026
www.tvtechnology.com
December 16, 2025 at 1:55 PM
Standardizing SSP–DSP deal synchronization is a transparency win. For the first time, the ecosystem gets clarity into who is packaging a deal, why, and how. That matters for both trust and performance.
AI-driven optimization is finally delivering what brands need. Real audience intelligence, real measurement, and real-time adaptability. CTV is the future of performance.
How AI and programmatic innovations are transforming CTV campaigns
www.emarketer.com
December 15, 2025 at 1:58 PM
AI-driven optimization is finally delivering what brands need. Real audience intelligence, real measurement, and real-time adaptability. CTV is the future of performance.
AI can only be as good as the data you feed it.
December 12, 2025 at 1:55 PM
AI can only be as good as the data you feed it.
Programmatic was meant to simplify media, yet layers of tech created more friction, siloed data, unclear inventory, and endless one-to-one deals. Curation only works when it reduces complexity, not adds to it.
How curation can help fulfill the original promise of programmatic buying
New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.
www.campaignlive.com
December 11, 2025 at 1:58 PM
Programmatic was meant to simplify media, yet layers of tech created more friction, siloed data, unclear inventory, and endless one-to-one deals. Curation only works when it reduces complexity, not adds to it.
Programmatic has optimized targeting for years, while creative has stayed static. Dynamically generating ads per impression based on context, audience, and placement is a genuine breakthrough. If the system truly embeds brand guidelines and tone while avoiding generic AI slop, that's valuable.
Loud Echo Launches First Real-Time Generative Advertising Platform
www.morningstar.com
December 10, 2025 at 1:57 PM
Programmatic has optimized targeting for years, while creative has stayed static. Dynamically generating ads per impression based on context, audience, and placement is a genuine breakthrough. If the system truly embeds brand guidelines and tone while avoiding generic AI slop, that's valuable.
AudienceMix highlights that the problem in programmatic is messy, overlapping data that marketers can’t control. Most marketplaces still sell segments like disconnected parts, creating waste and confusing targeting. Smarter curation matters.
How AudienceMix Is Mixing Up The Data Sales Business | AdExchanger
AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data brands need to execute campaigns.
www.adexchanger.com
December 9, 2025 at 1:55 PM
AudienceMix highlights that the problem in programmatic is messy, overlapping data that marketers can’t control. Most marketplaces still sell segments like disconnected parts, creating waste and confusing targeting. Smarter curation matters.
Programmatic advertising is facing a reckoning, and agencies are scrambling to find professionals who understand both campaign execution and data governance frameworks.
Data governance emerges as critical role for programmatic professionals
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
ppc.land
December 3, 2025 at 1:56 PM
Programmatic advertising is facing a reckoning, and agencies are scrambling to find professionals who understand both campaign execution and data governance frameworks.
2026 will see progress. But the gap will persist because moving from "AI works in the lab" to "AI reliably drives business value without catastrophic failures" is vastly harder than the hype cycle admits.
TMT Predictions 2026: The gap narrows, but persists
Deloitte predicts 2026 will see the gap between the promise and reality of AI narrow, as further movements towards getting it to scale are made
www.deloitte.com
December 1, 2025 at 1:55 PM
2026 will see progress. But the gap will persist because moving from "AI works in the lab" to "AI reliably drives business value without catastrophic failures" is vastly harder than the hype cycle admits.
Amazon’s push to bring generative AI into advertising is a big step for merchants. Programmatic creativity is here, but differentiation will define success.
Amazon Pitches Merchants on Artificial Intelligence for Ads
Amazon is pitching its merchants on the latest uses of AI for advertising. But first...
www.bloomberg.com
November 28, 2025 at 1:57 PM
Amazon’s push to bring generative AI into advertising is a big step for merchants. Programmatic creativity is here, but differentiation will define success.
TV is becoming a biddable, data-rich network. When paired with streaming, it delivers measurable outcomes and real business impact.
How programmatic is helping advertisers unlock the full potential of traditional TV
Advertisers have more control and choice over their campaigns than ever before, and now programmatic has brought the ease of digital to traditional TV advertising.
adage.com
November 27, 2025 at 1:55 PM
TV is becoming a biddable, data-rich network. When paired with streaming, it delivers measurable outcomes and real business impact.
The marketing funnel is dead. What killed it? Customers who refuse to follow our neat little paths. Marketing's new mantra... stop orchestrating journeys. Start facilitating adventures. The brands that embrace this chaos will own the next decade.
The new era of customer journeys is co-created, adaptive and AI-powered | MarTech
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker.
martech.org
November 20, 2025 at 1:58 PM
The marketing funnel is dead. What killed it? Customers who refuse to follow our neat little paths. Marketing's new mantra... stop orchestrating journeys. Start facilitating adventures. The brands that embrace this chaos will own the next decade.
The AI paradox in market research is that 98% adoption, 5+ hours saved weekly, yet 37% report data quality issues. The 89% who say AI improved their work life aren't wrong. But neither are the 31% drowning in validation tasks. Both realities coexist.
AI saves time but adds quality risks, market researchers say
Artificial intelligence now shapes how insights are gathered and applied. Over the past year, nearly all US market researchers (98%) have used generative AI, and 72% use it at least once a day, per a new Harris Poll–QuestDIY survey. AI’s speed and scale have replaced early skepticism, even as trust continues to lag behind. Brands adopting AI should build oversight and human judgment into their ma
www.emarketer.com
November 19, 2025 at 1:57 PM
The AI paradox in market research is that 98% adoption, 5+ hours saved weekly, yet 37% report data quality issues. The 89% who say AI improved their work life aren't wrong. But neither are the 31% drowning in validation tasks. Both realities coexist.
Rejecting AI might be the smartest AI-era strategy. When everyone zigs toward automation, zagging toward authenticity creates scarcity. Aerie is selling the promise that somewhere, a real person still matters, and 40,000 likes say that promise is worth more than any algorithm.
Aerie's promise not to use AI in ads is very popular for the brand
Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.
www.businessinsider.com
November 19, 2025 at 1:55 PM
Rejecting AI might be the smartest AI-era strategy. When everyone zigs toward automation, zagging toward authenticity creates scarcity. Aerie is selling the promise that somewhere, a real person still matters, and 40,000 likes say that promise is worth more than any algorithm.
Most companies dream about data monetization, but never do it. They're thinking about it wrong. Artefact France reports that second-party data partnerships increase revenue by 40% compared to traditional marketing. Not through selling to data brokers but through strategic partnerships.
Second-party data partnerships: when your basic data is gold for someone else - Artefact
16 March 2021 The concept of data monetisation has been used everywhere and by everyone… But other than the GAFA, very few companies have successfully monetised their data and created a real income stream from it. Of course, data has been a key driver for the most recent business successes, but it seems that the big promises of data monetisation never really bore fruit for most. That’s because mos
www.artefact.com
November 13, 2025 at 1:59 PM
Most companies dream about data monetization, but never do it. They're thinking about it wrong. Artefact France reports that second-party data partnerships increase revenue by 40% compared to traditional marketing. Not through selling to data brokers but through strategic partnerships.
Third-party data is on life support. Cookies are crumbling. Privacy rules are tightening. And those walled gardens? Getting taller by the day.
That leaves the real hero. First-party data, the stuff you actually own. It’s your most valuable, underused competitive edge.
That leaves the real hero. First-party data, the stuff you actually own. It’s your most valuable, underused competitive edge.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
www.invoca.com
November 12, 2025 at 1:58 PM
Third-party data is on life support. Cookies are crumbling. Privacy rules are tightening. And those walled gardens? Getting taller by the day.
That leaves the real hero. First-party data, the stuff you actually own. It’s your most valuable, underused competitive edge.
That leaves the real hero. First-party data, the stuff you actually own. It’s your most valuable, underused competitive edge.
New data from multiple sources reveals the paradox defining marketing in 2025. Widespread AI adoption paired with deep anxiety about what comes next.
AI and marketing: What the stats show | MarTech
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
martech.org
November 12, 2025 at 1:57 PM
New data from multiple sources reveals the paradox defining marketing in 2025. Widespread AI adoption paired with deep anxiety about what comes next.
U.S. companies are still reporting solid numbers. S&P 500 earnings are up 8.8% year over year, but the conversation has shifted from “Can AI drive growth?” to “When will it pay off?” Investors are starting to realize that innovation spend isn’t the same as innovation return.
US companies' profit growth seen softer, spotlight on AI spending
U.S. companies could report milder earnings growth in the third quarter than earlier this year, partly due to a likely tariff hit, while investors look for signs that heavy spending on artificial intelligence is paying off.
www.reuters.com
November 5, 2025 at 1:55 PM
U.S. companies are still reporting solid numbers. S&P 500 earnings are up 8.8% year over year, but the conversation has shifted from “Can AI drive growth?” to “When will it pay off?” Investors are starting to realize that innovation spend isn’t the same as innovation return.
If you work in programmatic, this moment should feel familiar because it is. What’s happening here is bigger than another framework. It’s the industry finally admitting that AI becoming the connective tissue of it. Context (not clicks) will define value in the next phase of programmatic.
Industry players unite to accelerate programmatic’s AI-driven future
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.
www.marketingdive.com
November 4, 2025 at 1:57 PM
If you work in programmatic, this moment should feel familiar because it is. What’s happening here is bigger than another framework. It’s the industry finally admitting that AI becoming the connective tissue of it. Context (not clicks) will define value in the next phase of programmatic.
According to Marketreach, 60% of consumers have stopped using a brand they no longer trust. Only 5% say advertising alone motivates them to buy. The other 95% are paying attention to what brands do, not just what they say. Advertising can get attention, but trust keeps it.
Brand trust, LinkedIn, streaming advertising: 5 interesting stats to start the week
We arm you with all the numbers you need to tackle the week ahead.
www.marketingweek.com
November 4, 2025 at 1:57 PM
According to Marketreach, 60% of consumers have stopped using a brand they no longer trust. Only 5% say advertising alone motivates them to buy. The other 95% are paying attention to what brands do, not just what they say. Advertising can get attention, but trust keeps it.
Since California kicked things off with the CCPA in 2019, we’ve watched a domino effect unfold. Until there’s a unified federal framework (and there’s still no clear path to one), organizations will need to treat privacy like they once treated cybersecurity.
US Data Privacy Guide | White & Case LLP
Explore Trendscape Our take on the interconnected global trends that are shaping the business climate for our clients. Read more
www.whitecase.com
November 3, 2025 at 1:58 PM
Since California kicked things off with the CCPA in 2019, we’ve watched a domino effect unfold. Until there’s a unified federal framework (and there’s still no clear path to one), organizations will need to treat privacy like they once treated cybersecurity.
At Advertising Week New York 2025, the conversation around curation was about evolution. For years, programmatic advertising has been obsessed with scale. More data, more impressions, more reach.
Advertising Week New York 2025: How Curation Is Redefining Trust, Transparency & Value in the Media Supply Chain
Explore the role of Magnite in simplifying supply paths and enhancing data collaboration in programmatic advertising.
www.magnite.com
November 3, 2025 at 1:57 PM
At Advertising Week New York 2025, the conversation around curation was about evolution. For years, programmatic advertising has been obsessed with scale. More data, more impressions, more reach.