Featured super-effective charity: @thehumaneleagueus.bsky.social

The Humane League (THL) is a global animal protection nonprofit working to end factory farming through corporate campaigns and advocacy. They've already reduced the suffering of millions of farmed animals.

🎉 Giving Multiplier turns 5!

We launched in 2020 as a proof of concept — could we apply behavioral science to help people increase their charitable impact?

“We would have been happy if we raised a little bit
better than bake sale," said co-founder Prof. Joshua Greene.

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Today is #WorldFarmAnimalsDay. We've partnered with FarmKind to help free an estimated 100,000 hens from cages by supporting The Humane League (@thehumaneleagueus.bsky.social).

We're adding 50% in matching funds!

Join us: farmkind.giving/cagefree

#cagefreeWFAD

Joshua Greene, Professor of Psychology @harvard.edu and GM co-founder, was interviewed for the latest @ologies.bsky.social podcast with Alie Ward.

In this "Trolleyology" episode, they discuss:

🚎 Trolley dilemmas
💝 Smart & meaningful generosity
🌉 Building bridges across political divides

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♻️ Giving Multiplier powers a virtuous circle of giving.

Matching funds inspire donations to highly effective charities. In turn, those donations encourage others to provide more matching funds.

This "supply-and-demand" cycle creates impact today, while sustaining our platform for the future.

💡How our unique matching system fuels generosity:

Conventional match campaigns are limited-time offers, from 1-2 large donors, & restricted to one charity.

Instead, Giving Multiplier's matching funds are:

🗓️ Available year-round
♾ Powered by hundreds of matchers
🫴 Directed to charities you choose

On the Changed My Mind podcast, @harvard.edu Prof. Josh Greene shares his career journey from studying moral dilemmas in the lab to applying his research to address real-world issues.

After co-founding Giving Multiplier, he recently launched Tango, a two-player quiz game bridging partisan divides.

We’ve just reached 10,000 donations! 🥳

When Giving Multiplier launched in 2020, this milestone was beyond our wildest expectations.

Thank you for being a part of our journey!

#GivingMultiplier #HeartAndHead #CharitableGiving

🎉 New feature alert: monthly donations are here!

You asked, we listened.

With recurring donations on #GivingMultiplier, you can earn matching funds each month to both your favorite charity and a super-effective charity.

👉 Set up your monthly donation: GivingMultiplier.org

"Many of us can save a child’s life, if we rely on the best data"

@maxroser.bsky.social from @ourworldindata.org highlights research by our co-founder Lucius Caviola showing how everyday donors can have extraordinary impact by giving effectively.

🔗 ourworldindata.org/cost-effecti...

Planning a wedding 💒, birthday 🎂, or special event like a marathon race 🏃? Turn your celebration into a force for good!

Create your own custom fundraiser, receive a boosted matching rate: givingmultiplier.org/fundraisers

#EffectiveGiving #Fundraisers #Philanthropy

We surpassed $1 million in donations in 2024! 🎉

Last year, nearly 1,000 Giving Multiplier donors collectively accomplished a lot, such as providing disease-preventing treatments to tens of thousands of children, mitigating animal cruelty, and combatting extreme climate change.

Thank you!

We began as a research project at @harvard.edu four years ago. Now, we’re approaching $4 million donated from over 4,000 donors. Together, we’re lifting families out of poverty, fighting climate change, and more.

As 2024 winds down, thank you for following our journey. Have a joyful year ahead! 🎉

Update: We did it! 🎉

In under 3 weeks, The Happiness Lab listeners surpassed our goal of directing over $100,000 to charity!

Over $70k will go to
@give-directly.bsky.social, sending cash to families living in extreme poverty. The rest goes to over 150 different nonprofits picked by THL listeners.

Last week, the “What’s Your Problem?” podcast released a special holiday episode on the science behind how helping others makes you happier.

We were fortunate to be featured in the show! Hear
@lauriesantos.bsky.social, host of "The Happiness Lab" podcast, explain how Giving Multiplier works:

Tomorrow is Giving Tuesday (@givingtuesday.bsky.social)! Our co-founder Prof. Joshua Greene joined the Social Science Bites podcast to give a bite-sized summary of his research on what inspires people to give back.

🎙️ Full episode: open.spotify.com/episode/3fyF...

#GivingTuesday

🔊 Listen to the amazing Alan Alda interview our co-founder Prof. Joshua Greene on the Clear + Vivid podcast!

You'll learn about:
🧠 How our brains make moral judgments
🇺🇸 A new game for reducing political animosity
💵 And, of course, effective charitable giving!

podcasts.apple.com/us/podcast/j...