What makes a post go viral? I don’t think it’s luck—it’s timing, preparation, and knowing when a cultural moment is yours to own.

Every brand dreams of being part of the cultural conversation. McDonald’s nailed it this year by reinforcing its image as a dependable, no-frills choice that resonates with everyday life.

Bluesky can be a fun place to test your audience and product. People underestimate the power of new social networks.

Im getting to the conclusion that AI doesn’t just need better tech; it needs a better narrative.

I’ve been thinking a lot about the narrative problem surrounding AI—why it feels so dark and disconnected.

Read here: open.substack.com/pub/theplayb...

Spotify Wrapped: a masterclass in data-driven storytelling, retention, and shareability. Curious about the genius behind it? I’ve broken it all down in my latest article. Check it out here: open.substack.com/pub/theplayb... #wrapped

With tight budgets and a focus on profitability, it’s more important than ever to use your resources wisely. The big problem in many companies? Wastefulness.

You don’t need to outspend your competitors—you need to outsmart them. Creativity beats budget every time.

So much about success is all about timing. Being an early adopter isn’t just about trend-chasing—it’s about owning the conversation before it gets crowded. Curious to see the quality of conversations here — not the quantity of likes/followers.

Ready to dive into bluer skies and fresher waters? 🌊 Exploring X’s competitor and seeing where the winds take us.

Who’s already here?

Curious about your experience so far.