We found that in general, popular sitcoms do not flood viewers with stereotypical images of sexually dominant, lust-driven men, or sexually avoidant, naive women. This, however, does not mean we have reached equality yet..

were represented on television, and specifically in the continuously popular genre of sitcoms. To do this properly, we built a measure that investigates a wide range of indicators of the sexual double standard across both male and female characters.

Entertainment media are an important source of information about sex and gender. That's why we wanted to know if the harmful norms of the sexual double standard – that judges men and women differently for the same behaviour –