𝗚𝗶𝗲𝗱𝗿𝗲 (𝗚𝗶𝗴𝗶) 𝗙𝗿𝗮𝗻𝘇
@gied.re
📊 Data-driven creative strategist; designing winning ad campaigns for small businesses since 2014
✨ Care about: secure & sustainable growth, women in business, making geekery accessible
☕ Powered by coffee, sushi, and spreadsheets
📌 www.gied.re
✨ Care about: secure & sustainable growth, women in business, making geekery accessible
☕ Powered by coffee, sushi, and spreadsheets
📌 www.gied.re
Pinned
𝗚𝗶𝗲𝗱𝗿𝗲 (𝗚𝗶𝗴𝗶) 𝗙𝗿𝗮𝗻𝘇
@gied.re
· Nov 23
Hey everyone! I am Gigi and, together with my mascot and goodest boy Kuma, I am here to share bits and pieces of my journey as a digital marketer, ads specialist, and mom & wife. I love meeting people from all around the world so feel free to message and say hi!
A huge thank you to all of my followers! I love reading what you're up to and what you're building.
#FridayGratitude (just made that up)
#FridayGratitude (just made that up)
December 6, 2024 at 8:04 PM
A huge thank you to all of my followers! I love reading what you're up to and what you're building.
#FridayGratitude (just made that up)
#FridayGratitude (just made that up)
I audited a B2B SaaS campaign burning $15K/month.
Problem?
They were targeting "everyone"
Fix:
1. Created 4 distinct buyer personas
2. Crafted micro-targeted messaging
Result:
Reduced ad spend by 40%
Increased conversions by 67%
Specificity prints money!
#PaidAdvertising #DataDrivenMarketing
Problem?
They were targeting "everyone"
Fix:
1. Created 4 distinct buyer personas
2. Crafted micro-targeted messaging
Result:
Reduced ad spend by 40%
Increased conversions by 67%
Specificity prints money!
#PaidAdvertising #DataDrivenMarketing
December 6, 2024 at 8:03 PM
I audited a B2B SaaS campaign burning $15K/month.
Problem?
They were targeting "everyone"
Fix:
1. Created 4 distinct buyer personas
2. Crafted micro-targeted messaging
Result:
Reduced ad spend by 40%
Increased conversions by 67%
Specificity prints money!
#PaidAdvertising #DataDrivenMarketing
Problem?
They were targeting "everyone"
Fix:
1. Created 4 distinct buyer personas
2. Crafted micro-targeted messaging
Result:
Reduced ad spend by 40%
Increased conversions by 67%
Specificity prints money!
#PaidAdvertising #DataDrivenMarketing
Today I rescued a new client's ad budget with this one weird trick:
Actually reviewing their audience targeting.
Their ads were being shown to "small business owners" who turned out to be...
*drumroll*
...kids listing "CEO of my life" in their profiles.
🤦♀️
Actually reviewing their audience targeting.
Their ads were being shown to "small business owners" who turned out to be...
*drumroll*
...kids listing "CEO of my life" in their profiles.
🤦♀️
December 4, 2024 at 8:25 PM
Today I rescued a new client's ad budget with this one weird trick:
Actually reviewing their audience targeting.
Their ads were being shown to "small business owners" who turned out to be...
*drumroll*
...kids listing "CEO of my life" in their profiles.
🤦♀️
Actually reviewing their audience targeting.
Their ads were being shown to "small business owners" who turned out to be...
*drumroll*
...kids listing "CEO of my life" in their profiles.
🤦♀️
Quick security tip for small business owners who hate tech jargon:
Think your business is "too small" to need 2FA?
My smallest client ($50K/yr revenue) just avoided a $15K fraud attempt because of it.
That's like... 3K cups of coffee they didn't lose ☕
Think your business is "too small" to need 2FA?
My smallest client ($50K/yr revenue) just avoided a $15K fraud attempt because of it.
That's like... 3K cups of coffee they didn't lose ☕
December 4, 2024 at 9:45 AM
Quick security tip for small business owners who hate tech jargon:
Think your business is "too small" to need 2FA?
My smallest client ($50K/yr revenue) just avoided a $15K fraud attempt because of it.
That's like... 3K cups of coffee they didn't lose ☕
Think your business is "too small" to need 2FA?
My smallest client ($50K/yr revenue) just avoided a $15K fraud attempt because of it.
That's like... 3K cups of coffee they didn't lose ☕
Food for thought.
I asked #ChatGPT the following: What are your top 3 tips for a ____ walking through downtown Berlin on a Thursday at 2am?
Here's what it recommended for a guy vs a woman.
Meanwhile #Gemini identified this as a potentially biased query and pretended it didn't hear me.
#AI
I asked #ChatGPT the following: What are your top 3 tips for a ____ walking through downtown Berlin on a Thursday at 2am?
Here's what it recommended for a guy vs a woman.
Meanwhile #Gemini identified this as a potentially biased query and pretended it didn't hear me.
#AI
November 29, 2024 at 11:30 PM
This year's Black Friday is a bit too overwhelming. Laying a bit low these few days and doing a lot of unsubscribing from mailing lists...
November 29, 2024 at 8:05 PM
This year's Black Friday is a bit too overwhelming. Laying a bit low these few days and doing a lot of unsubscribing from mailing lists...
Happy Thanksgiving, friends! 🦃❤️
November 28, 2024 at 6:53 PM
Happy Thanksgiving, friends! 🦃❤️
Excellent guide by my awesome business friend @coachcanham.bsky.social victoriacanham.com/survive-the-...
Survive the Holiday Season: A High-Impact Guide for High Performers
Struggling with holiday stress? Discover practical tips for juggling work, family, social events, and year-end chaos. Stay calm, prioritise what matters, and enter January with your sanity intact.
victoriacanham.com
November 27, 2024 at 2:17 PM
Excellent guide by my awesome business friend @coachcanham.bsky.social victoriacanham.com/survive-the-...
I get asked at least 1x/ week if I can generate fake Stripe and PayPal screenshots. I'm really over this public sharing of MMR, revenues, etc.
This practice of sharing MMR feels really strange to me.
I never talk to my friends about how much I make, nor do I ask them about their earnings. This also isn’t common in the startup community offline.
No judgment if you do, it just doesn’t feel right for me.
I never talk to my friends about how much I make, nor do I ask them about their earnings. This also isn’t common in the startup community offline.
No judgment if you do, it just doesn’t feel right for me.
November 27, 2024 at 1:42 PM
I get asked at least 1x/ week if I can generate fake Stripe and PayPal screenshots. I'm really over this public sharing of MMR, revenues, etc.
Reposted by 𝗚𝗶𝗲𝗱𝗿𝗲 (𝗚𝗶𝗴𝗶) 𝗙𝗿𝗮𝗻𝘇
Balancing raising kids with being a founder is challenging.
I’ve learned:
🗓 be purposeful about what you will NOT miss
👧 talk to your kids about entrepreneurship
🙌 be mission-driven about your WHY
💝 make time for yourself too!
I’ve learned:
🗓 be purposeful about what you will NOT miss
👧 talk to your kids about entrepreneurship
🙌 be mission-driven about your WHY
💝 make time for yourself too!
November 27, 2024 at 1:13 PM
Balancing raising kids with being a founder is challenging.
I’ve learned:
🗓 be purposeful about what you will NOT miss
👧 talk to your kids about entrepreneurship
🙌 be mission-driven about your WHY
💝 make time for yourself too!
I’ve learned:
🗓 be purposeful about what you will NOT miss
👧 talk to your kids about entrepreneurship
🙌 be mission-driven about your WHY
💝 make time for yourself too!
Reposted by 𝗚𝗶𝗲𝗱𝗿𝗲 (𝗚𝗶𝗴𝗶) 𝗙𝗿𝗮𝗻𝘇
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
November 26, 2024 at 6:19 PM
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
I'm more of a marketing in public and geeking out in public type of person, but I LOVE seeing everyone's #buildinginpublic posts. Keep the creativity flowing!!
November 27, 2024 at 9:25 AM
I'm more of a marketing in public and geeking out in public type of person, but I LOVE seeing everyone's #buildinginpublic posts. Keep the creativity flowing!!
Nervous about a meeting with my mentor to review the copy of my sales page. Logically this makes no sense. I confidently review clients' sales pages all the time. But when it gets to my own stuff... Uhhhh whyyyy
November 26, 2024 at 9:23 AM
Nervous about a meeting with my mentor to review the copy of my sales page. Logically this makes no sense. I confidently review clients' sales pages all the time. But when it gets to my own stuff... Uhhhh whyyyy
Reposted by 𝗚𝗶𝗲𝗱𝗿𝗲 (𝗚𝗶𝗴𝗶) 𝗙𝗿𝗮𝗻𝘇
A lot of you are struggling with growing your service business where you are doing the “work” of you’re cutting ✂️ hair, doing landscaping, consulting, any manual labor, things that you get paid for by the hour, watch this little silly story and jokes to get the “gist” of how you should think about…
November 25, 2024 at 1:20 PM
A lot of you are struggling with growing your service business where you are doing the “work” of you’re cutting ✂️ hair, doing landscaping, consulting, any manual labor, things that you get paid for by the hour, watch this little silly story and jokes to get the “gist” of how you should think about…
Before you get excited about that 260% conversion rate increase, check if your pixels and tracking codes are actually working 📊
#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM
#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM
November 25, 2024 at 8:32 PM
Before you get excited about that 260% conversion rate increase, check if your pixels and tracking codes are actually working 📊
#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM
#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM
Sunday night coffee-fueled revelation:
9 out of 10 "failing" ad campaigns I audit have the same issue:
They're optimizing for clicks and landing page view instead of conversions.
9 out of 10 "failing" ad campaigns I audit have the same issue:
They're optimizing for clicks and landing page view instead of conversions.
November 24, 2024 at 5:25 PM
Sunday night coffee-fueled revelation:
9 out of 10 "failing" ad campaigns I audit have the same issue:
They're optimizing for clicks and landing page view instead of conversions.
9 out of 10 "failing" ad campaigns I audit have the same issue:
They're optimizing for clicks and landing page view instead of conversions.
Optimist: The cup is half full.
Pessimist: The cup is half empty.
Media Buyer: But how many cups are we getting in front of the right audience?
Pessimist: The cup is half empty.
Media Buyer: But how many cups are we getting in front of the right audience?
Optimist: The cup is half full.
Pessimist: The cup is half empty.
Data analyst: Either way, there are caveats
Pessimist: The cup is half empty.
Data analyst: Either way, there are caveats
Optimist: The cup is half full.
Pessimist: The cup is half empty.
Con Law professor: Is the cup real?
Pessimist: The cup is half empty.
Con Law professor: Is the cup real?
November 24, 2024 at 2:18 PM
Optimist: The cup is half full.
Pessimist: The cup is half empty.
Media Buyer: But how many cups are we getting in front of the right audience?
Pessimist: The cup is half empty.
Media Buyer: But how many cups are we getting in front of the right audience?
Please no. I love good, creative marketing, but this is an example of what to NOT do. Black Friday is next week. Don't reimagine the calendar.
November 24, 2024 at 2:09 PM
Please no. I love good, creative marketing, but this is an example of what to NOT do. Black Friday is next week. Don't reimagine the calendar.
Remember this when building sales and landing pages
November 24, 2024 at 8:08 AM
Remember this when building sales and landing pages
Who's working on weekends? Saturdays and Sundays are my core BusDev days since that's when my hubby is off work and takes care of the kiddo.
Main goal this weekend: plan the re-org of my business and record that sales page video!
@coachcanham.bsky.social keep me accountable :P
Main goal this weekend: plan the re-org of my business and record that sales page video!
@coachcanham.bsky.social keep me accountable :P
November 23, 2024 at 8:05 PM
Who's working on weekends? Saturdays and Sundays are my core BusDev days since that's when my hubby is off work and takes care of the kiddo.
Main goal this weekend: plan the re-org of my business and record that sales page video!
@coachcanham.bsky.social keep me accountable :P
Main goal this weekend: plan the re-org of my business and record that sales page video!
@coachcanham.bsky.social keep me accountable :P
Hey everyone! I am Gigi and, together with my mascot and goodest boy Kuma, I am here to share bits and pieces of my journey as a digital marketer, ads specialist, and mom & wife. I love meeting people from all around the world so feel free to message and say hi!
November 23, 2024 at 7:59 PM
Hey everyone! I am Gigi and, together with my mascot and goodest boy Kuma, I am here to share bits and pieces of my journey as a digital marketer, ads specialist, and mom & wife. I love meeting people from all around the world so feel free to message and say hi!
Everyone's like "yay no ads here" and I'm just happy to be away from all that online coaching snake oil that's on other social media platforms. IYKYK @coachcanham.bsky.social 😁
November 23, 2024 at 6:26 PM
Everyone's like "yay no ads here" and I'm just happy to be away from all that online coaching snake oil that's on other social media platforms. IYKYK @coachcanham.bsky.social 😁