Gian Luca Demarchi
@gianlucademarchi.com
SEO Specialist, Journalist, Writer
gianlucademarchi.com
gianlucademarchi.com
#Adobe is buying #Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its #AI marketing stack / #SEO
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
www.searchenginejournal.com
November 19, 2025 at 4:24 PM
Quali sono le differenze tra la #SEO e la #GEO e perché devono essere complementari. Analisi completa su metriche, strategie e sul framework per i motori #IA
Generative Engine Optimization (GEO): cos’è, principi e strategie
Generative Engine Optimization (GEO): significato e come si differenzia dalla SEO. Analisi completa su metriche, strategie e sul framework per i motori AI.
www.gianlucademarchi.com
October 20, 2025 at 11:07 AM
#Perplexity AI: la guida completa al motore di ricerca agentivo. Cos'è Perplexity #AI e come funziona? Analisi approfondita di tecnologia, modello di business, strategia e implicazioni #SEO.
Cosa è Perplexity AI: funzionamento, analisi e implicazioni SEO
Cosa è Perplexity AI e come funziona? Analisi approfondita di tecnologia, modello di business, strategia e implicazioni SEO. Leggi la guida completa.
www.gianlucademarchi.com
October 1, 2025 at 5:17 PM
#Perplexity AI: la guida completa al motore di ricerca agentivo. Cos'è Perplexity #AI e come funziona? Analisi approfondita di tecnologia, modello di business, strategia e implicazioni #SEO.
Logan Kilpatrick, lead product manager for #Google DeepMind, #Gemini, and all #AI products at Google, said Google #AIMode will be the default for Google Search "soon." / #SEO
Google To Make AI Mode Default Search Soon
Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search "soon." He said this after Google made goo...
www.seroundtable.com
September 7, 2025 at 7:05 AM
A new analysis finds #Google ’s top organic CTR dropped from 28% to 19% following the expansion of #AIOverviews, highlighting how behavior is changing / #SEO #AIO #AI
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
www.searchenginejournal.com
July 22, 2025 at 8:00 PM
A new analysis finds #Google ’s top organic CTR dropped from 28% to 19% following the expansion of #AIOverviews, highlighting how behavior is changing / #SEO #AIO #AI
Independent publishers are demanding the ability to opt out of #Google's #AIOverviews without being removed from search results entirely / #SEO #AI #AIO
Google AI Overviews Target Of Legal Complaints In The UK And EU
Independent publishers are demanding the ability to opt out of Google's AI Overviews without being removed from search results entirely.
www.searchenginejournal.com
July 8, 2025 at 3:41 PM
Independent publishers are demanding the ability to opt out of #Google's #AIOverviews without being removed from search results entirely / #SEO #AI #AIO
" #Google watches what people click on when an #AIOverview is present. If most people are scrolling past the #AIO to click on an organic web result for a particular keyword, then Google may demote the AI Overview for that keyword " / #SEO
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
searchengineland.com
June 27, 2025 at 7:22 AM
" #Google watches what people click on when an #AIOverview is present. If most people are scrolling past the #AIO to click on an organic web result for a particular keyword, then Google may demote the AI Overview for that keyword " / #SEO
#YouTube is launching an AI-powered search results carousel similar to Google’s #AIOverviews and is also testing conversational #AI with more users / #SEO
YouTube adds an AI Overviews-like search results carousel | TechCrunch
YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday.
techcrunch.com
June 26, 2025 at 7:39 PM
#YouTube is launching an AI-powered search results carousel similar to Google’s #AIOverviews and is also testing conversational #AI with more users / #SEO
#Google has updated its Search Console documentation, confirming it includes #AIMode data in Performance reports / #SEO #AI
Google Adds AI Mode Traffic To Search Console Reports
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports
www.searchenginejournal.com
June 17, 2025 at 3:54 PM
#Google explained, "Audio Overviews, which uses our latest #Gemini models to generate quick, conversational audio overviews for certain search queries / #SEO #AI
Google Search Audio Overview
Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called "Audio Overviews." Google will generate an audio v...
www.seroundtable.com
June 16, 2025 at 3:29 PM
#Google Search Console misses 50% of search queries driving website traffic. The gap arises because people now search conversationally, yet GSC fails to track natural language queries / #SEO
Google Search Console Fails To Report Half Of All Search Queries
Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research.
www.searchenginejournal.com
June 9, 2025 at 8:17 AM
Oltre la semplice barra di ricerca: un'analisi di come i motori, dall'origine all' #IA hanno rivoluzionato l'informazione, presentando opportunità, rischi e nuove frontiere / #SEO
Motori di ricerca: cosa sono, funzionamento, limiti e prospettive
Motori di ricerca: cosa sono, come funzionano, quali sono i loro processi operativi, la loro storia ed evoluzione, le limitazioni e prospettive, cos’è la SEO.
www.gianlucademarchi.com
June 5, 2025 at 7:50 PM
Gen #AI Traffic Share update
#ChatGPT: 80.1%
#DeepSeek: 6.5%
#Google: 5.6%
#Grok: 2.6%
#Perplexity: 1.5%
#SEO
#ChatGPT: 80.1%
#DeepSeek: 6.5%
#Google: 5.6%
#Grok: 2.6%
#Perplexity: 1.5%
#SEO
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
www.searchenginejournal.com
May 9, 2025 at 8:01 AM
#AI Overviews are now appearing more frequently in #Google Search, changing visibility patterns across major industry verticals / #AIO #SEO
Google Expands AIO Coverage In Select Industries
AI Overviews are now appearing more frequently in Google Search, changing visibility patterns across major industry verticals
www.searchenginejournal.com
May 2, 2025 at 4:04 PM
#Google reported #AI Overviews in Search now reaches 1.5 billion monthly users. Google Search revenue grew 10% year-over-year to $50.7 billion. Google is heavily investing in AI, with capital expenditures up 43% / #SEO #AIO
Google's AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth.
www.searchenginejournal.com
April 25, 2025 at 4:19 PM
#Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google dot com. Google has clarified that it does not signal changes to how international #SEO works for websites
Google's New Domain Structure: What's Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
www.searchenginejournal.com
April 18, 2025 at 5:41 PM
Data Shows #Google #AIO Is Citing Deeper Into Websites. Google #AIOverviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh / #SEO #AI
Data Shows Google AIO Is Citing Deeper Into Websites
Google AI Overviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh
www.searchenginejournal.com
April 5, 2025 at 4:40 PM
Data Shows #Google #AIO Is Citing Deeper Into Websites. Google #AIOverviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh / #SEO #AI
Reposted by Gian Luca Demarchi
Will AIO data be available in GSC?
Via Daniel Waisberg:
The GSC team is focused on providing transparency, but AIO is changing so quickly and expanding around the world, so it’s not practical for them to provide the data in its current state:
Hopefully yes in the future, but not right now
Via Daniel Waisberg:
The GSC team is focused on providing transparency, but AIO is changing so quickly and expanding around the world, so it’s not practical for them to provide the data in its current state:
Hopefully yes in the future, but not right now
March 20, 2025 at 8:22 PM
Will AIO data be available in GSC?
Via Daniel Waisberg:
The GSC team is focused on providing transparency, but AIO is changing so quickly and expanding around the world, so it’s not practical for them to provide the data in its current state:
Hopefully yes in the future, but not right now
Via Daniel Waisberg:
The GSC team is focused on providing transparency, but AIO is changing so quickly and expanding around the world, so it’s not practical for them to provide the data in its current state:
Hopefully yes in the future, but not right now