Sara Germano
@germanotes.bsky.social
I write The Arena, a feature column on the business and future of sports for The Information. previously: FT, WSJ.
email: sara@theinformation.com
email: sara@theinformation.com
Thank you for the validation, New Yorker
November 6, 2025 at 9:36 PM
Thank you for the validation, New Yorker
The @pablotorrefindsout.bsky.social reporting that Steve Ballmer may have circumvented the NBA salary cap underscores one under-covered trend: the exploding wealth inequality between (already super rich) sports owners.
Since 2019, the wealth gap between Ballmer and the bottom tier has grown >3X
Since 2019, the wealth gap between Ballmer and the bottom tier has grown >3X
September 13, 2025 at 1:34 PM
The @pablotorrefindsout.bsky.social reporting that Steve Ballmer may have circumvented the NBA salary cap underscores one under-covered trend: the exploding wealth inequality between (already super rich) sports owners.
Since 2019, the wealth gap between Ballmer and the bottom tier has grown >3X
Since 2019, the wealth gap between Ballmer and the bottom tier has grown >3X
Say hi if you’re in the arena: sara@theinformation.com 🙃
July 15, 2025 at 12:18 AM
Say hi if you’re in the arena: sara@theinformation.com 🙃
In May, I wrote about the proliferating scourge of online hate speech against athletes, particularly in the WNBA.
That day, one of the owners of the Chicago Sky emailed me, asking to be introduced to some of the security experts I interviewed. Today, they announced a partnership:
That day, one of the owners of the Chicago Sky emailed me, asking to be introduced to some of the security experts I interviewed. Today, they announced a partnership:
July 1, 2025 at 9:48 PM
In May, I wrote about the proliferating scourge of online hate speech against athletes, particularly in the WNBA.
That day, one of the owners of the Chicago Sky emailed me, asking to be introduced to some of the security experts I interviewed. Today, they announced a partnership:
That day, one of the owners of the Chicago Sky emailed me, asking to be introduced to some of the security experts I interviewed. Today, they announced a partnership:
Big Nike news: the company is going *back* to internal organization by individual sports, 5yrs after ex-CEO John Donahoe streamlined into men's, women's, and kids silos.
In short, new CEO Elliott Hill is undoing everything Donahoe implemented. I wrote about these risks in '21
In short, new CEO Elliott Hill is undoing everything Donahoe implemented. I wrote about these risks in '21
June 26, 2025 at 9:25 PM
Big Nike news: the company is going *back* to internal organization by individual sports, 5yrs after ex-CEO John Donahoe streamlined into men's, women's, and kids silos.
In short, new CEO Elliott Hill is undoing everything Donahoe implemented. I wrote about these risks in '21
In short, new CEO Elliott Hill is undoing everything Donahoe implemented. I wrote about these risks in '21
The WNBA says it has “not substantiated” allegations of racist fan behavior at Gainsbridge Fieldhouse during the Sky-Fever game.
Regardless, the allegation itself led to actual abusive discourse on social media, according to experts who are independently reporting it to the platforms
Regardless, the allegation itself led to actual abusive discourse on social media, according to experts who are independently reporting it to the platforms
May 27, 2025 at 11:00 PM
The WNBA says it has “not substantiated” allegations of racist fan behavior at Gainsbridge Fieldhouse during the Sky-Fever game.
Regardless, the allegation itself led to actual abusive discourse on social media, according to experts who are independently reporting it to the platforms
Regardless, the allegation itself led to actual abusive discourse on social media, according to experts who are independently reporting it to the platforms
The WNBA spent its offseason boasting of a new program to combat hate speech. Then came the Caitlin Clark-Angel Reese foul and a maelstrom of alleged fan racism.
I spoke to service providers who work w/ Team USA, the NCAA and others to fight athlete harassment. Why the W isn't doing enough:
I spoke to service providers who work w/ Team USA, the NCAA and others to fight athlete harassment. Why the W isn't doing enough:
May 24, 2025 at 1:15 PM
The WNBA spent its offseason boasting of a new program to combat hate speech. Then came the Caitlin Clark-Angel Reese foul and a maelstrom of alleged fan racism.
I spoke to service providers who work w/ Team USA, the NCAA and others to fight athlete harassment. Why the W isn't doing enough:
I spoke to service providers who work w/ Team USA, the NCAA and others to fight athlete harassment. Why the W isn't doing enough:
oh, and I asked the NBA about NBACentel
May 2, 2025 at 4:44 PM
oh, and I asked the NBA about NBACentel
The strategy is still relatively new, but it has wide ramifications across both the sports + media industries. What happens when you give influencers the keys to all the leagues' IP? And are creators like RealTalk with Tee ascendant while traditional sportswriting contracts?
May 2, 2025 at 4:44 PM
The strategy is still relatively new, but it has wide ramifications across both the sports + media industries. What happens when you give influencers the keys to all the leagues' IP? And are creators like RealTalk with Tee ascendant while traditional sportswriting contracts?
Who's that paying a record $6.1B for the Boston Celtics? Presenting @theinformation.bsky.social power list of tech moguls who own sports teams.
It's a snapshot of how tech money is flowing into sports, and our corresponding feature reveals the intersecting influence of both industries⬇️
It's a snapshot of how tech money is flowing into sports, and our corresponding feature reveals the intersecting influence of both industries⬇️
March 21, 2025 at 8:22 PM
Who's that paying a record $6.1B for the Boston Celtics? Presenting @theinformation.bsky.social power list of tech moguls who own sports teams.
It's a snapshot of how tech money is flowing into sports, and our corresponding feature reveals the intersecting influence of both industries⬇️
It's a snapshot of how tech money is flowing into sports, and our corresponding feature reveals the intersecting influence of both industries⬇️
Spring cleaning and found a real piece of OG tech (!!)
March 15, 2025 at 8:19 PM
Spring cleaning and found a real piece of OG tech (!!)
New York City bodegas are trying to keep prices of bacon egg and cheeses down by using liquid eggs. Patrons are NOT having it. Platonic ideal of a local economic story. www.nbcnewyork.com/new-york-cit...
March 5, 2025 at 11:49 PM
New York City bodegas are trying to keep prices of bacon egg and cheeses down by using liquid eggs. Patrons are NOT having it. Platonic ideal of a local economic story. www.nbcnewyork.com/new-york-cit...
Has anyone bought these, what’s happening here
February 16, 2025 at 6:29 PM
Has anyone bought these, what’s happening here
hello from SF 👋 hoping to see many of you at All Star weekend but if you’re in tech / venture capital etc and want to talk sports industry while I’m in town drop me a line: sara@theinformation.com
February 13, 2025 at 8:42 PM
hello from SF 👋 hoping to see many of you at All Star weekend but if you’re in tech / venture capital etc and want to talk sports industry while I’m in town drop me a line: sara@theinformation.com
Quote that Mavs GM Nico Harrison gave to Fortune last month for its profile on the new Nike CEO
February 3, 2025 at 4:53 PM
Quote that Mavs GM Nico Harrison gave to Fortune last month for its profile on the new Nike CEO
For my 1st feature @theinformation I spoke to Sabrina Ionescu, Nike, Moolah Kicks & more about consequential debate within women's sports: should female athletes–& the companies behind them–cater exclusively to female audiences? Or should they create products for men & women alike?
December 20, 2024 at 6:13 PM
For my 1st feature @theinformation I spoke to Sabrina Ionescu, Nike, Moolah Kicks & more about consequential debate within women's sports: should female athletes–& the companies behind them–cater exclusively to female audiences? Or should they create products for men & women alike?