Cannot tell if I am pleased my money was not wasted, or devastated that I may now have to shell out for Curlsmith products on the regular.

That data is fascinating, thanks for sharing! Really interested that you think the health data stories applied the most pressure: it will be interesting to see if they push these restrictions beyond the European region they’re currently limited to elsewhere.

This by @torchbox.com is also pretty handy breakdown torchbox.com/blog/meta-ad...

I’d say this by @forward-action.bsky.social is the easiest explainer I’ve seen if you’re looking for a quick explainer and actions to take if you’re a political campaigner / advertiser yourself. forwardaction.uk/2025/01/big-...

For sure: especially because I’d warrant a guess that the answer is a product both of an attempt to be on the right side of European regulation, and the fact that the last US election relied a lot less on the microtargeting of the past, a lot more on a broad throw-every-at-the-wall.

See I want to agree, but unleashing the worst of organic political content like their issues content policy changes seem want to do seems totally at odds with this.

In days Meta will be pulling the ability to run the most effective type of ad from political campaigners, which seems so against the grain of their pivot this week. If anyone has written anything interesting on comparing the two moves it’s making on organic vs paid, I’d love to read it.

I very much enjoyed introducing a friend to Morgan at a party last week by saying "This is Morgan, of big leaf tweet fame" and her understanding exactly what I meant.

👋

Unless they were also making him do war-related times tables, he has no excuse for also getting rinsed by his maths teacher for being distracted, daydreaming, and never paying attention. Solid foundations for him becoming a structural engineer.