Rohan
genericrohan.bsky.social
Rohan
@genericrohan.bsky.social
Changing careers to become a developer. Currently employed in a role doing VERY JUNIOR WordPress & Laravel dev & some hosting/infrastructure work.
Reposted by Rohan
In freemium, the free users aren't your ICP (Ideal Customer Profile).

“Ideally,” they would pay.

ICP needs and behaviors are fundamentally different, and the thing you actually should be paying attention to.

Which is hard with 97% of your users don’t pay.
Reframing “Freemium” by charging the marketing department
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
longform.asmartbear.com
March 22, 2025 at 7:25 PM
Reposted by Rohan
One group we haven't talked about much in the Automattic vs. WP Engine legal showdown: Freelancers. I took a look at the potential impact for those of us who work with #WordPress for a living. #freelancer thewpminute.com/how-does-aut...
How Does Automattic vs WP Engine Impact Freelancers? - The WP Minute
The legal battle between Automattic and WP Engine has dominated the discourse in the WordPress community. Its many twists and turns seem to have us all talking – and perhaps a bit stressed. Freelancer...
thewpminute.com
November 12, 2024 at 7:00 PM