They are heavily partnered with Nintendo for these movies at least, it might just be used to stay in good business standing with them so they can continue using the Mario IP. Though with the results of people actually making the movies instead of AI, then I call that a win.

When you remember that Illumination made AI art and NFT an evil scheme run by the minions. Still one of the funniest things they done and with Chris emphasizing the artists it really does show they are more about the human touch than just taking the easy route.

Space Mommy Art
Space Mommy Art
Space Mommy Art
So much amazing art of a beautiful princess