Gancho
@ganchorusev.com
Passionate about Marketing 📈 Realistic optimist 🙋♂️ Vivid reader 📚 Learner.
September 4, 2025 at 5:02 AM
When you say marketing, but you mean advertising:
“You can’t start from a marketing strategy, that doesn’t work. It’s got to be [that] marketing is a catalyst of a great product. If you don’t have the great product, there’s no point building marketing on it,”
www.marketingweek.com/revolut-prod...
“You can’t start from a marketing strategy, that doesn’t work. It’s got to be [that] marketing is a catalyst of a great product. If you don’t have the great product, there’s no point building marketing on it,”
www.marketingweek.com/revolut-prod...
Revolut’s CMO on marketing’s role in a ‘product-led’ business
Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO Antoine Le Nel.
www.marketingweek.com
August 16, 2025 at 12:01 PM
When you say marketing, but you mean advertising:
“You can’t start from a marketing strategy, that doesn’t work. It’s got to be [that] marketing is a catalyst of a great product. If you don’t have the great product, there’s no point building marketing on it,”
www.marketingweek.com/revolut-prod...
“You can’t start from a marketing strategy, that doesn’t work. It’s got to be [that] marketing is a catalyst of a great product. If you don’t have the great product, there’s no point building marketing on it,”
www.marketingweek.com/revolut-prod...
Saw the latest survey on the American Eagle/Sydney Sweeney campaign. Do we need to keep debating it, or are we reading too much into things?
www.thedrum.com/news/2025/08...
www.thedrum.com/news/2025/08...
The data is in: what Americans really think of American Eagle’s Sydney Sweeney ad
Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the vast majority are still likely to buy from the brand.
www.thedrum.com
August 6, 2025 at 10:30 AM
Saw the latest survey on the American Eagle/Sydney Sweeney campaign. Do we need to keep debating it, or are we reading too much into things?
www.thedrum.com/news/2025/08...
www.thedrum.com/news/2025/08...
Amazon Books: Bring a Book to Life - Accenture Song
YouTube video by The Drum
www.youtube.com
July 31, 2025 at 10:09 AM
Grey Goose’s new creative platform “Grey Goose Hotel” with BBH USA puts a new twist on the idea of the Fluent Device, or recurring creative asset.
system1group.com/ad-of-the-we...
system1group.com/ad-of-the-we...
Check Ins Open at the Grey Goose Hotel | System1 Group | Grey Goose
Our Ad Of The Week is from Grey Goose and BBH USA, introducing the setting for its new global creative platform, the Grey Goose Hotel.
system1group.com
July 18, 2025 at 7:05 AM
Grey Goose’s new creative platform “Grey Goose Hotel” with BBH USA puts a new twist on the idea of the Fluent Device, or recurring creative asset.
system1group.com/ad-of-the-we...
system1group.com/ad-of-the-we...
“Marketing is an engine of growth, it’s a growth driver not a cost centre,” he asserts.
www.marketingweek.com/growth-not-c...
www.marketingweek.com/growth-not-c...
Carlsberg on marketing as a growth driver not cost centre
Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally good” and not merely “OK”.
www.marketingweek.com
July 17, 2025 at 5:01 AM
“Marketing is an engine of growth, it’s a growth driver not a cost centre,” he asserts.
www.marketingweek.com/growth-not-c...
www.marketingweek.com/growth-not-c...
Future marketing success depends on smart pricing, strong branding, dominant channel positions, and continuous innovation. Companies must excel in multiple areas rather than relying on single competitive advantages.
Lessons from Philip Kotler:
www.ama.org/2024/03/12/a...
Lessons from Philip Kotler:
www.ama.org/2024/03/12/a...
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the "father of modern marketing," reflects on the past and future of the discipline.
www.ama.org
July 14, 2025 at 9:12 AM
Future marketing success depends on smart pricing, strong branding, dominant channel positions, and continuous innovation. Companies must excel in multiple areas rather than relying on single competitive advantages.
Lessons from Philip Kotler:
www.ama.org/2024/03/12/a...
Lessons from Philip Kotler:
www.ama.org/2024/03/12/a...
"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" by Les Binet & Peter Field in practice:
www.youtube.com/shorts/zlp8M...
www.youtube.com/shorts/zlp8M...
New Balance's GENIUS Marketing Strategy
YouTube video by Lewis Howes
www.youtube.com
June 14, 2025 at 10:07 AM
"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" by Les Binet & Peter Field in practice:
www.youtube.com/shorts/zlp8M...
www.youtube.com/shorts/zlp8M...
The end of an era: Goodbye, Skype.
Alongside mIRC and ICQ, you were my gateway to the Internet as a teenager-late-night chats, new friendships, and the thrill of a world opening up online.
The memories (and “uh-oh!” sounds) live on.
www.fastcompany.com/91320383/sky...
Alongside mIRC and ICQ, you were my gateway to the Internet as a teenager-late-night chats, new friendships, and the thrill of a world opening up online.
The memories (and “uh-oh!” sounds) live on.
www.fastcompany.com/91320383/sky...
Skype is shutting down. If you still use it, like I do, here are some alternatives
Skype was revolutionary when it launched 22 years ago. Now users might want to check out Google Voice, Viber Out, and Zoom Call.
www.fastcompany.com
May 5, 2025 at 7:24 AM
The end of an era: Goodbye, Skype.
Alongside mIRC and ICQ, you were my gateway to the Internet as a teenager-late-night chats, new friendships, and the thrill of a world opening up online.
The memories (and “uh-oh!” sounds) live on.
www.fastcompany.com/91320383/sky...
Alongside mIRC and ICQ, you were my gateway to the Internet as a teenager-late-night chats, new friendships, and the thrill of a world opening up online.
The memories (and “uh-oh!” sounds) live on.
www.fastcompany.com/91320383/sky...
I am amazed. Since when do we assume that CMOs are "just the head of advertising"?
www.mckinsey.com/~/media/mcki...
The basics are the basics...
www.cim.co.uk/content-hub/...
www.mckinsey.com/~/media/mcki...
The basics are the basics...
www.cim.co.uk/content-hub/...
Re:think: What CMOs can do to increase growth
Chief marketing officers face increasing expectations, responsibilities, and challenges in pursuing company growth as their remit expands.
www.mckinsey.com
April 25, 2025 at 8:13 AM
I am amazed. Since when do we assume that CMOs are "just the head of advertising"?
www.mckinsey.com/~/media/mcki...
The basics are the basics...
www.cim.co.uk/content-hub/...
www.mckinsey.com/~/media/mcki...
The basics are the basics...
www.cim.co.uk/content-hub/...
The emotional context of content matters more than we think.
As we continue to build meaningful brands, let’s remember that timing, context, and empathy are just as important as creativity and reach.
www.ama.org/2023/09/13/w...
As we continue to build meaningful brands, let’s remember that timing, context, and empathy are just as important as creativity and reach.
www.ama.org/2023/09/13/w...
When It Feels Wrong to Feel Good: Consumers Don’t Want "Corrective" Content After Exposure to Human Suffering
Individuals feel wrong consuming happy content shortly after viewing content related to human suffering, having interesting implications for marketers.
www.ama.org
April 21, 2025 at 11:33 AM
The emotional context of content matters more than we think.
As we continue to build meaningful brands, let’s remember that timing, context, and empathy are just as important as creativity and reach.
www.ama.org/2023/09/13/w...
As we continue to build meaningful brands, let’s remember that timing, context, and empathy are just as important as creativity and reach.
www.ama.org/2023/09/13/w...
Apple almost never disappoints when it comes to its advertising. Here is one of the latest examples 👇
www.youtube.com/watch?v=Mk1_...
www.youtube.com/watch?v=Mk1_...
iPhone 16 Pro | Slow motion in 4K 120 | Apple
YouTube video by Apple
www.youtube.com
April 19, 2025 at 7:37 AM
Apple almost never disappoints when it comes to its advertising. Here is one of the latest examples 👇
www.youtube.com/watch?v=Mk1_...
www.youtube.com/watch?v=Mk1_...
What would senior marketers do if they have an extra $1 million?
They would allocate these funds toward “hiring and developing talent.” But why and what should marketers watch for? 👇
www.ama.org/marketing-ne...
They would allocate these funds toward “hiring and developing talent.” But why and what should marketers watch for? 👇
www.ama.org/marketing-ne...
What Marketers Would Do with an Extra $1 Million
Every marketing organization would likely seize the opportunity to secure an additional $1 million. According to the Spring 2024 edition of The CMO
www.ama.org
April 17, 2025 at 7:29 AM
What would senior marketers do if they have an extra $1 million?
They would allocate these funds toward “hiring and developing talent.” But why and what should marketers watch for? 👇
www.ama.org/marketing-ne...
They would allocate these funds toward “hiring and developing talent.” But why and what should marketers watch for? 👇
www.ama.org/marketing-ne...
"Because a 20% discount isn’t going to make up for destroying a democracy."
Tesla, Tribalism, and the Myth of Customer Loyalty
www.linkedin.com/pulse/tesla-...
Tesla, Tribalism, and the Myth of Customer Loyalty
www.linkedin.com/pulse/tesla-...
Tesla, Tribalism, and the Myth of Customer Loyalty
I'd say my views on customer loyalty are pretty well known by now. But the other day, I got asked a great question which made me think again.
www.linkedin.com
March 27, 2025 at 3:17 PM
"Because a 20% discount isn’t going to make up for destroying a democracy."
Tesla, Tribalism, and the Myth of Customer Loyalty
www.linkedin.com/pulse/tesla-...
Tesla, Tribalism, and the Myth of Customer Loyalty
www.linkedin.com/pulse/tesla-...
"Buy commodities, sell brands has long been a formula for business success."
-- Warren Buffet
www.smartmarketing.me/a-definition...
-- Warren Buffet
www.smartmarketing.me/a-definition...
A Definition of Brand
In other words, a brand is whatever is in the mind of the target audience. Marketers can write a description of what they want the brand to be, but that’s only an aspiration. Whether it becomes a...
www.smartmarketing.me
March 17, 2025 at 9:26 AM
"Buy commodities, sell brands has long been a formula for business success."
-- Warren Buffet
www.smartmarketing.me/a-definition...
-- Warren Buffet
www.smartmarketing.me/a-definition...
"It’s often easy to ignore the vital role differentiation plays until, as in the case of Nike, it’s diminished to the point of non-existence and the generic shit eventually hits the fiscal fan."
www.marketingweek.com/ritson-nike-...
www.marketingweek.com/ritson-nike-...
Nike’s turnaround has begun – but it will take a long time
Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the last regime won't be a quick job.
www.marketingweek.com
February 12, 2025 at 7:11 AM
"It’s often easy to ignore the vital role differentiation plays until, as in the case of Nike, it’s diminished to the point of non-existence and the generic shit eventually hits the fiscal fan."
www.marketingweek.com/ritson-nike-...
www.marketingweek.com/ritson-nike-...
"We are born, we are shadows, we cast shadows of our own, and then we are gone. All anyone can hope for is to be remembered two shadows deep."
-- Hugh Howey in "Wool".
#booksky
-- Hugh Howey in "Wool".
#booksky
February 12, 2025 at 6:28 AM
"We are born, we are shadows, we cast shadows of our own, and then we are gone. All anyone can hope for is to be remembered two shadows deep."
-- Hugh Howey in "Wool".
#booksky
-- Hugh Howey in "Wool".
#booksky
Just had a discussion with a friend on how to spot "subtle" signs of fascism and how we in Europe don't perceive well the gravity of the current situation in the US. Interesting times...
Casual library pickup
Librarian told me "this ones been popular"
Shocking!
Librarian told me "this ones been popular"
Shocking!
February 7, 2025 at 11:03 AM
Just had a discussion with a friend on how to spot "subtle" signs of fascism and how we in Europe don't perceive well the gravity of the current situation in the US. Interesting times...
And on top, it's difficult to build but can be lost in seconds...
Building reputation isn't just about telling people you're valuable - it's about actually being valuable.
February 3, 2025 at 9:05 AM
And on top, it's difficult to build but can be lost in seconds...
