New episode just dropped 📧📧📧

158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering

Listen now:
YouTube: youtu.be/utWvDqM-6RY
Spotify: open.spotify.com/episode/2e6Y...
Apple: podcasts.apple.com/ca/podcast/1...
Summary: humansofmartech.com/2025/02/25/1...

New episode just dropped 🔮

157: Sandy Mangat: How to fix outbound with a crystal ball and signal-powered AI agents

Listen now:
YouTube: youtu.be/CmDBYcJsWZk
Spotify: open.spotify.com/episode/6fbu...
Summary: humansofmartech.com/2025/02/18/1...

Chris Golec is the founder and former CEO of Demandbase, he took a niche marketing framework and built it into a non-negotiable staple of modern B2B martech.

Listen now:
YouTube: youtu.be/IdcycCCTpKc
Spotify: open.spotify.com/episode/3tyZ...
Summary: humansofmartech.com/2025/02/11/1...

New episode: 155: Meg Gowell: Typeform’s full stack marketer on growth experiments, brand momentum and warehouse-native stacks

Listen now 👇
YouTube: youtu.be/x9ymMC0pR3A
Spotify: open.spotify.com/episode/1KqE...
Apple: podcasts.apple.com/ca/podcast/1...
Summary: humansofmartech.com/2025/02/04/1...

PMMs and Martech pros both translate marketing things to other teams. We live and breath marketing... but are we marketers?

Are we GTM experts? WTF is a GTM expert anyway?

YouTube: youtu.be/JRBOXk_Q9Fo

Spotify: open.spotify.com/episode/0d5U...

Summary: humansofmartech.com/2025/01/28/1...

Aside from the Uber experience, what makes Sundar different than any other data science expert I’ve chatted with:

He doesn’t think he’s a technical specialist who happens to work in marketing.

He’s a customer obsessed marketer with strong data science chops 👇

humansofmartech.com/2025/01/21/1...

I have a ton of respect for data engineers... even more for the ones who turn to the dark side 👀

@sarahkb.bsky.social spent 8 years as a data engineer, but one day she led the implementation of a marketing platform and it changed her life forever.

Full episode > humansofmartech.com/2025/01/14/1...

Last touch attribution is incredibly flawed.

Marketing thrives on long-term investments, and integrated strategies. Simplistic measurement frameworks undermine this by reducing success to isolated events, which fail to capture the bigger picture. 👇

humansofmartech.com/2024/12/10/1...

Big news for Humans of Martech, Darrell Alfonso is joining the show as a co-host!

He’s the Dir of Marketing Strategy and Ops at Indeed, and former Global MOps Leader at AWS. He’s also a course instructor and the author of The Martech Handbook. Basically, his face is on the Martech Mount Rushmore!

Chatted with @marktops.bsky.social about the AI agent use cases he's building in Tray.

Given the right context and instructions, agents gather data from sources like Crunchbase, LinkedIn, blog posts... etc to craft an email that feels genuinely tailored 👇

humansofmartech.com/2024/12/03/1...

How all CMOs should view MOPs👇

“As a CMO, my marketing ops partner is the most important member of my team. I really view that relationship as super critical. If I have to pick one person who's going to be by my side in every meeting, they are the one.” 👀

humansofmartech.com/2024/11/26/1...

This was a beast to put together... especially venturing into video this year... but so much fun.

Got group of 8 Martech leaders to read and respond to an article written 5 years ago titled: The problems with martech and why martech is actually for engineers.

humansofmartech.com/2024/07/23/1...

One of my fav martech reports last year was Snowflake's Modern Marketing Data Stack, analyzing tools customers connect to their warehouse.

Last month, they released their 2nd report, and I sat down with Lourenço Mello, one of the masterminds behind it 👇

humansofmartech.com/2024/10/22/1...

Most martech pros are still sleeping on the cloud data warehouse (DWH).

The State of Martech report shows only 12.5% said the center of their stack was the DWH.

Why is adoption lagging? My theory is data literacy. Danny is here to help👇

humansofmartech.com/2024/10/29/1...

How do we show the impact of marketing without losing our damn minds? 3 things are coming to light:

1 MTA over-credits search
2 Incrementality tests don't always fit
3 MMM takes too much time

Barbara’s approach is one of the clearests I’ve heard so far. 👇

humansofmartech.com/2024/11/12/1...