When your stained glass window breaks, you have two options:

Hire anyone who "fixes windows."

Or hire the specialist who restores stained glass.

You'll pay 10x more for the specialist.

Not for their time.

For the guaranteed outcome.

Why treat your business problems any differently?

Important lessons I'm trying to stamp into my brain:

ADHD users don't lack motivation.

They face a wall you can't see.

It's called the "Wall of Awful."

Here's why your users freeze (and what to do about it): 🧵

Founders don't have a "content problem."

They have an extraction problem.

They've already created a year's worth of content:
- In sales calls
- In team meetings
- In customer support tickets

They just need someone to extract it, package it, and publish it.

That's the job.

This is one of the silent killers of SaaS retention.

70% of ADHD users don't gradually drift away.

They experience one triggering event and ghost.

Here's why (and the one email that brings them back): 🧵

Feeling stuck managing ADHD time blindness?

Stop relying on calendars.

- No "remember to check your calendar"
- No "estimate how long this takes"
- No "feel time passing"

Start using external accountability.

Just concrete, external time anchors.

It works every time.

The world's most valuable skill:

Asking the right questions.

But most founders waste 60 minutes on writer calls before realizing it's a bad fit.

Here are 3 questions that reveal if they'll waste your time (in under 60 seconds): 🧵

When users say "your app is too complex," they're not critiquing your UI.

They're telling you their executive function can't handle this many decisions at once.

The fix isn't simplification.

It's scaffolding.

Reduce decision points. Not features.

Everyone thinks hiring a writer starts with:

"Show me your portfolio."

But portfolios are the worst way to evaluate a ghostwriter.

Here's why (and what to ask instead): 🧵

Most people think ADHD users miss deadlines because they don't care.

They're wrong:

ADHD users don't lack motivation.
They lack an internal clock.

You can't "try harder" to feel time passing.

But you can build external time anchors.

That's the difference between chaos and consistency.

This is one of the biggest mistakes in SaaS product design.

They build a feature-rich onboarding flow, send tooltip after tooltip, and watch 70% of users churn anyway.

Here's why your "onboarding flow" fails ADHD users (and the one asset that fixes it): 🧵

I used to think every founder needed more traffic.

Now, I see the pattern:

You don't need more ads.
You need better conversion infrastructure.

Here are the 4 signals that scream "This founder needs a ghostwriter" (not more marketing spend): 🧵

The gamification problem isn't that it doesn't work.

Streaks = infinite anxiety
Leaderboards = public failure

The ADHD brain craves achievable challenges, not endless maintenance.

Build finite competitions.
Build completable loops.

Not systems that punish a single missed day.

The world's most valuable skill:

Asking the right questions.

Here are the 5 questions I ask before writing a single word (that "Hired Hands" skip): 🧵

Most apps think ADHD users need "discipline."

ADHD users don't lack willpower.
They lack scaffolding.

You can't "motivate" someone out of executive dysfunction.

But you can build the external systems that compensate for it.

That's the difference between an app that churns and one that sticks.