Gabriel Nwatarali
@gabrielnca.bsky.social
Copywriter and SEO Expert. Founder of Tech Help Canada: www.techhelp.ca
Traffic feeds data.
Data feeds content.
Content feeds traffic.
That’s the flywheel.
Data feeds content.
Content feeds traffic.
That’s the flywheel.
December 2, 2025 at 12:27 AM
Traffic feeds data.
Data feeds content.
Content feeds traffic.
That’s the flywheel.
Data feeds content.
Content feeds traffic.
That’s the flywheel.
Name your process.
Name your rule.
Name your filter.
When you name something, you make it traceable.
People remember what they can call something.
AI systems do too.
Don’t just publish ideas — brand them.
That’s how you build an edge in the age of AI search.
Name your rule.
Name your filter.
When you name something, you make it traceable.
People remember what they can call something.
AI systems do too.
Don’t just publish ideas — brand them.
That’s how you build an edge in the age of AI search.
November 6, 2025 at 4:14 PM
Name your process.
Name your rule.
Name your filter.
When you name something, you make it traceable.
People remember what they can call something.
AI systems do too.
Don’t just publish ideas — brand them.
That’s how you build an edge in the age of AI search.
Name your rule.
Name your filter.
When you name something, you make it traceable.
People remember what they can call something.
AI systems do too.
Don’t just publish ideas — brand them.
That’s how you build an edge in the age of AI search.
Everyone chases the algorithm.
Few study humans.
Google doesn’t buy — people do.
Make humans click, read, and stay…
And the algorithm will follow.
That’s the real edge.
Few study humans.
Google doesn’t buy — people do.
Make humans click, read, and stay…
And the algorithm will follow.
That’s the real edge.
November 3, 2025 at 3:38 PM
Everyone chases the algorithm.
Few study humans.
Google doesn’t buy — people do.
Make humans click, read, and stay…
And the algorithm will follow.
That’s the real edge.
Few study humans.
Google doesn’t buy — people do.
Make humans click, read, and stay…
And the algorithm will follow.
That’s the real edge.
There’s no such thing as “AI content” vs “human content.”
All AI text is derivative of human work.
The real difference is intention and curation.
If you write with AI, and you’re thinking strategically, editing, refining, adding insight — you’re creating.
All AI text is derivative of human work.
The real difference is intention and curation.
If you write with AI, and you’re thinking strategically, editing, refining, adding insight — you’re creating.
October 23, 2025 at 12:20 AM
There’s no such thing as “AI content” vs “human content.”
All AI text is derivative of human work.
The real difference is intention and curation.
If you write with AI, and you’re thinking strategically, editing, refining, adding insight — you’re creating.
All AI text is derivative of human work.
The real difference is intention and curation.
If you write with AI, and you’re thinking strategically, editing, refining, adding insight — you’re creating.
With social and search, make the bridge obvious. Keep the same promise and proof from post to page to checkout.
Change the packaging, not the message.
Change the packaging, not the message.
October 21, 2025 at 4:04 PM
With social and search, make the bridge obvious. Keep the same promise and proof from post to page to checkout.
Change the packaging, not the message.
Change the packaging, not the message.
When you’re not yet ranking for a competitive keyword, obsessing over perfect keyword placement has diminishing returns.
At that stage, it’s smarter to optimize for conversion and differentiation first — because traffic that does land on the page will convert better & send engagement signals.
At that stage, it’s smarter to optimize for conversion and differentiation first — because traffic that does land on the page will convert better & send engagement signals.
October 5, 2025 at 6:59 PM
When you’re not yet ranking for a competitive keyword, obsessing over perfect keyword placement has diminishing returns.
At that stage, it’s smarter to optimize for conversion and differentiation first — because traffic that does land on the page will convert better & send engagement signals.
At that stage, it’s smarter to optimize for conversion and differentiation first — because traffic that does land on the page will convert better & send engagement signals.
AI doesn’t eliminate craftsmanship.
September 29, 2025 at 4:58 PM
AI doesn’t eliminate craftsmanship.
Trying to be clever with copy can prevent you from being clear.
August 24, 2025 at 11:12 PM
Trying to be clever with copy can prevent you from being clear.
There’s no ‘AI content.’ There’s content. The problem isn’t the tool—it’s thin pages at scale. Ship value, not volume.
August 16, 2025 at 6:59 PM
There’s no ‘AI content.’ There’s content. The problem isn’t the tool—it’s thin pages at scale. Ship value, not volume.
A good backlink is like planting a seed.
The day you get it, it’s small.
As the site you got it on grows, it becomes invaluable.
The day you get it, it’s small.
As the site you got it on grows, it becomes invaluable.
August 14, 2025 at 6:33 PM
A good backlink is like planting a seed.
The day you get it, it’s small.
As the site you got it on grows, it becomes invaluable.
The day you get it, it’s small.
As the site you got it on grows, it becomes invaluable.
I'd rather be educated than be right.
May 13, 2025 at 10:08 PM
I'd rather be educated than be right.
Quite often, if it doesn’t compound, it’s a distraction.
May 12, 2025 at 5:24 PM
Quite often, if it doesn’t compound, it’s a distraction.
What you call generic advice is just advice. You may need it or you may not. If your site needs it, I’m going to tell you.
May 8, 2025 at 3:04 PM
What you call generic advice is just advice. You may need it or you may not. If your site needs it, I’m going to tell you.
The real cost of doing everything yourself is never becoming great at anything.
May 7, 2025 at 2:50 AM
The real cost of doing everything yourself is never becoming great at anything.
The future looks more like this: Everything shifts to thinking.
April 29, 2025 at 2:37 AM
The future looks more like this: Everything shifts to thinking.
Up-front SEO investments (audits, content, backlinks, etc.) feel heavy, but over time, compounding authority drives increasing traffic with no extra spend necessary.
April 26, 2025 at 6:47 PM
Up-front SEO investments (audits, content, backlinks, etc.) feel heavy, but over time, compounding authority drives increasing traffic with no extra spend necessary.
One day, AI will need no guidance at all beyond the brief.
April 16, 2025 at 2:45 PM
One day, AI will need no guidance at all beyond the brief.
Marketing rule #1: Nobody cares about your product.
They care about what it does for them.
That’s it. That’s the post.
They care about what it does for them.
That’s it. That’s the post.
April 8, 2025 at 1:32 PM
Marketing rule #1: Nobody cares about your product.
They care about what it does for them.
That’s it. That’s the post.
They care about what it does for them.
That’s it. That’s the post.
Feels like every time Google updates its algorithm, an SEO cries, a marketer panics, and an AI gets blamed.
Stay optimized. Stay calm.
Stay optimized. Stay calm.
April 3, 2025 at 1:56 PM
Feels like every time Google updates its algorithm, an SEO cries, a marketer panics, and an AI gets blamed.
Stay optimized. Stay calm.
Stay optimized. Stay calm.
SEO just has more AI now and fewer shortcuts.
Think less “hack the system,” more “write like a human who knows stuff.”
Think less “hack the system,” more “write like a human who knows stuff.”
March 29, 2025 at 6:33 PM
SEO just has more AI now and fewer shortcuts.
Think less “hack the system,” more “write like a human who knows stuff.”
Think less “hack the system,” more “write like a human who knows stuff.”
As automation accelerates, the edge belongs to those who master what AI can’t easily replicate.
March 28, 2025 at 2:31 PM
As automation accelerates, the edge belongs to those who master what AI can’t easily replicate.
Google and Bing are throwing AI into the mix like it's seasoning. Rankings are shifting, spam’s getting crushed, and content needs to feel human.
Here’s what’s changing (and how to keep up):
techhelp.ca/search-engin...
Here’s what’s changing (and how to keep up):
techhelp.ca/search-engin...
Search engine updates: Google & Bing Algorithm Changes
Google and Bing updates are redefining search and SEO. Discover how to adapt your digital marketing strategies today.
techhelp.ca
March 25, 2025 at 12:54 PM
Google and Bing are throwing AI into the mix like it's seasoning. Rankings are shifting, spam’s getting crushed, and content needs to feel human.
Here’s what’s changing (and how to keep up):
techhelp.ca/search-engin...
Here’s what’s changing (and how to keep up):
techhelp.ca/search-engin...
I was this close to dropping a deep insight on SEO… then I saw a cat meme.
Marketing wisdom coming soon (with fewer distractions, hopefully).
Marketing wisdom coming soon (with fewer distractions, hopefully).
March 24, 2025 at 3:46 PM
I was this close to dropping a deep insight on SEO… then I saw a cat meme.
Marketing wisdom coming soon (with fewer distractions, hopefully).
Marketing wisdom coming soon (with fewer distractions, hopefully).
First post on Bluesky. Do I get a badge or just existential validation?
March 24, 2025 at 1:23 PM
First post on Bluesky. Do I get a badge or just existential validation?