Neon may be going the way of gas light. Although it’ll take more than pulling the plug to make it disappear. The American Sign Museum (ASM) is celebrating its 25th anniversary with the release of _American Sign Museum: Celebrating 25 Years_ that tells both the stories of signage in America and the creation of the museum. The book will be available to the public for the holiday season. The American Sign Museum, based in Cincinnati, covers more than 100 years of sign history and displays more than 800 signs and artifacts, making it the most comprehensive museum of its kind. With a mission to educate the community about the history of the sign industry and its significant contribution to commerce and the American landscape, the museum is organized to preserve, archive and display a historical collection of signs in their many types and forms. From its start in the basement of the _Signs of the Times_ offices, the ASM has grown over its 25 years to a 40,000-square-foot facility that houses more than 100 years of signage. “From an idea in founder Tod Swormstedt’s brain to the No. 3 pop culture museum in the country, the story of the American Sign Museum is a story of ingenuity worth telling,” said David Dupee, ASM’s director. Work on the book began in November 2024 when a team was assembled to create the content of the book. Sam Roberts, the editor and publisher of _BLAG_ (_Better Letters Magazine_), served as author; local photographer and educator Natalie Grilli did the book’s photography. Kathy Kikkert, meanwhile, handled its design. It promises to light up the holiday season. (Note to S. Claus: Bring the Clover sign back to East 34th St.). Advertisement