Maria Rio
@furthertogether.bsky.social
Nonprofit leader committed to equity. Host of The Small Nonprofit Podcast.
https://www.gofurthertogether.ca/
https://www.gofurthertogether.ca/
Reposted by Maria Rio
Recognize the seriousness of the moment but also recognize that one of the best ways to fight a fascist is to make sure that everyone sees them for the weak, laughable little shits they are
June 9, 2025 at 9:43 PM
Recognize the seriousness of the moment but also recognize that one of the best ways to fight a fascist is to make sure that everyone sees them for the weak, laughable little shits they are
Super easy A/B testing to try today:
People are used to being asked to "Donate”.
Here are a few CTA’s you can try instead:
☑️ Make a direct impact today
☑️ Give hope in just one click
☑️ Fuel the fight for justice
☑️ Help a family rebuild
☑️ Join Team [Org]
Test these against “Donate Now”
People are used to being asked to "Donate”.
Here are a few CTA’s you can try instead:
☑️ Make a direct impact today
☑️ Give hope in just one click
☑️ Fuel the fight for justice
☑️ Help a family rebuild
☑️ Join Team [Org]
Test these against “Donate Now”
April 1, 2025 at 2:16 PM
Super easy A/B testing to try today:
People are used to being asked to "Donate”.
Here are a few CTA’s you can try instead:
☑️ Make a direct impact today
☑️ Give hope in just one click
☑️ Fuel the fight for justice
☑️ Help a family rebuild
☑️ Join Team [Org]
Test these against “Donate Now”
People are used to being asked to "Donate”.
Here are a few CTA’s you can try instead:
☑️ Make a direct impact today
☑️ Give hope in just one click
☑️ Fuel the fight for justice
☑️ Help a family rebuild
☑️ Join Team [Org]
Test these against “Donate Now”
Appeals hack:
Replace adjectives for verbs in your copy.
Instead of:
🛑 “We are dedicated to fighting hunger.”
Say:
✅ “We feed families every day.”
Action > Description.
Replace adjectives for verbs in your copy.
Instead of:
🛑 “We are dedicated to fighting hunger.”
Say:
✅ “We feed families every day.”
Action > Description.
March 31, 2025 at 2:16 PM
Appeals hack:
Replace adjectives for verbs in your copy.
Instead of:
🛑 “We are dedicated to fighting hunger.”
Say:
✅ “We feed families every day.”
Action > Description.
Replace adjectives for verbs in your copy.
Instead of:
🛑 “We are dedicated to fighting hunger.”
Say:
✅ “We feed families every day.”
Action > Description.
Fundraisers,
Here’s a list of power words you can use to increase your copy’s conversions:
- Community-driven
- Impactful
- Hope
- Ethical
- Today
- Together
- Breakthrough
- Progress
- Gift
- Immediate
- Accountable
- Now
Use them!
Here’s a list of power words you can use to increase your copy’s conversions:
- Community-driven
- Impactful
- Hope
- Ethical
- Today
- Together
- Breakthrough
- Progress
- Gift
- Immediate
- Accountable
- Now
Use them!
March 30, 2025 at 2:16 PM
Fundraisers,
Here’s a list of power words you can use to increase your copy’s conversions:
- Community-driven
- Impactful
- Hope
- Ethical
- Today
- Together
- Breakthrough
- Progress
- Gift
- Immediate
- Accountable
- Now
Use them!
Here’s a list of power words you can use to increase your copy’s conversions:
- Community-driven
- Impactful
- Hope
- Ethical
- Today
- Together
- Breakthrough
- Progress
- Gift
- Immediate
- Accountable
- Now
Use them!
👉🏼 3 -step ChatGPT writing hack:
1- Gather all your favorite writing samples
2 - Go to chatgpt.com/gpts/editor and upload them.
1- Gather all your favorite writing samples
2 - Go to chatgpt.com/gpts/editor and upload them.
March 29, 2025 at 2:16 PM
👉🏼 3 -step ChatGPT writing hack:
1- Gather all your favorite writing samples
2 - Go to chatgpt.com/gpts/editor and upload them.
1- Gather all your favorite writing samples
2 - Go to chatgpt.com/gpts/editor and upload them.
12 things needed to easily convert donors on your website:
- Donate button in header
- Donation ask above the fold
- Charity story (5W1H)
- Impact story (how was one person helped)
- Newsletter signup on homepage
- Charitable Reg. Number
- Impact stats
- Social media linked in footer or header
- Donate button in header
- Donation ask above the fold
- Charity story (5W1H)
- Impact story (how was one person helped)
- Newsletter signup on homepage
- Charitable Reg. Number
- Impact stats
- Social media linked in footer or header
March 28, 2025 at 2:16 PM
12 things needed to easily convert donors on your website:
- Donate button in header
- Donation ask above the fold
- Charity story (5W1H)
- Impact story (how was one person helped)
- Newsletter signup on homepage
- Charitable Reg. Number
- Impact stats
- Social media linked in footer or header
- Donate button in header
- Donation ask above the fold
- Charity story (5W1H)
- Impact story (how was one person helped)
- Newsletter signup on homepage
- Charitable Reg. Number
- Impact stats
- Social media linked in footer or header
👉🏼 ChatGPT prompt of the day:
[PASTE YOUR APPEAL DRAFT]
Use the listed cognitive biases to recommend improvements to the above: thedecisionlab.com/biases. Apply the suggestions.
[PASTE YOUR APPEAL DRAFT]
Use the listed cognitive biases to recommend improvements to the above: thedecisionlab.com/biases. Apply the suggestions.
March 27, 2025 at 2:16 PM
👉🏼 ChatGPT prompt of the day:
[PASTE YOUR APPEAL DRAFT]
Use the listed cognitive biases to recommend improvements to the above: thedecisionlab.com/biases. Apply the suggestions.
[PASTE YOUR APPEAL DRAFT]
Use the listed cognitive biases to recommend improvements to the above: thedecisionlab.com/biases. Apply the suggestions.
If you:
+ Determine 1-2 priorities
+ Automate manual tasks.
+ Make data-driven adjustments.
You can say goodbye to feeling you can’t keep your head above water.
+ Determine 1-2 priorities
+ Automate manual tasks.
+ Make data-driven adjustments.
You can say goodbye to feeling you can’t keep your head above water.
March 26, 2025 at 2:16 PM
If you:
+ Determine 1-2 priorities
+ Automate manual tasks.
+ Make data-driven adjustments.
You can say goodbye to feeling you can’t keep your head above water.
+ Determine 1-2 priorities
+ Automate manual tasks.
+ Make data-driven adjustments.
You can say goodbye to feeling you can’t keep your head above water.
What you need to start building your donor list:
- Email collection
- Impact stats/stories
- Solicitation
- A donation page
- A way to track donors
That’s about it. Resist the urge to overcomplicate.
- Email collection
- Impact stats/stories
- Solicitation
- A donation page
- A way to track donors
That’s about it. Resist the urge to overcomplicate.
March 25, 2025 at 2:16 PM
What you need to start building your donor list:
- Email collection
- Impact stats/stories
- Solicitation
- A donation page
- A way to track donors
That’s about it. Resist the urge to overcomplicate.
- Email collection
- Impact stats/stories
- Solicitation
- A donation page
- A way to track donors
That’s about it. Resist the urge to overcomplicate.
Donors don’t fund you because they believe you need support.
They fund you because they believe in the impact you make in the community.
Keep this in mind when doing any comms or fundraising work.
They fund you because they believe in the impact you make in the community.
Keep this in mind when doing any comms or fundraising work.
March 24, 2025 at 2:16 PM
Donors don’t fund you because they believe you need support.
They fund you because they believe in the impact you make in the community.
Keep this in mind when doing any comms or fundraising work.
They fund you because they believe in the impact you make in the community.
Keep this in mind when doing any comms or fundraising work.
More nonprofits should create a unique brand voice.
It's not as risky as you think.
💩 Worst case: It ends up not being a fit and you revert to what you were doing before.
🥳 Best case: You stand out in a crowded space, getting more eyes on your cause.
Feels riskier never to try.
It's not as risky as you think.
💩 Worst case: It ends up not being a fit and you revert to what you were doing before.
🥳 Best case: You stand out in a crowded space, getting more eyes on your cause.
Feels riskier never to try.
March 23, 2025 at 2:16 PM
More nonprofits should create a unique brand voice.
It's not as risky as you think.
💩 Worst case: It ends up not being a fit and you revert to what you were doing before.
🥳 Best case: You stand out in a crowded space, getting more eyes on your cause.
Feels riskier never to try.
It's not as risky as you think.
💩 Worst case: It ends up not being a fit and you revert to what you were doing before.
🥳 Best case: You stand out in a crowded space, getting more eyes on your cause.
Feels riskier never to try.
In the beginning, don’t judge yourself on
❌ Number of “closed” gifts
Instead judge your progress by tracking:
✔️ Number of meetings booked
✔️ Number of asks made
✔️ Number of stewardship touch points
Results always lag behind habits.
❌ Number of “closed” gifts
Instead judge your progress by tracking:
✔️ Number of meetings booked
✔️ Number of asks made
✔️ Number of stewardship touch points
Results always lag behind habits.
March 22, 2025 at 2:16 PM
In the beginning, don’t judge yourself on
❌ Number of “closed” gifts
Instead judge your progress by tracking:
✔️ Number of meetings booked
✔️ Number of asks made
✔️ Number of stewardship touch points
Results always lag behind habits.
❌ Number of “closed” gifts
Instead judge your progress by tracking:
✔️ Number of meetings booked
✔️ Number of asks made
✔️ Number of stewardship touch points
Results always lag behind habits.
Overlooking data hygiene is a great way to destroy confidence in projections.
Avoid.
Avoid.
March 21, 2025 at 2:16 PM
Overlooking data hygiene is a great way to destroy confidence in projections.
Avoid.
Avoid.
Many orgs overvalue corporate dollars and undervalue what they bring to the table.
Big mistake. HUGE.
Big mistake. HUGE.
March 20, 2025 at 2:16 PM
Many orgs overvalue corporate dollars and undervalue what they bring to the table.
Big mistake. HUGE.
Big mistake. HUGE.
Before you decide to throw an event, ask if you
❓Have a plan to convert participants into long term donors
❓Know events is the best investment/highest ROI strategy for your org
❓Have staff with capacity to run the event
❓Are clear about the goals
❓Can dedicate time to its success
❓Have a plan to convert participants into long term donors
❓Know events is the best investment/highest ROI strategy for your org
❓Have staff with capacity to run the event
❓Are clear about the goals
❓Can dedicate time to its success
March 19, 2025 at 2:16 PM
Before you decide to throw an event, ask if you
❓Have a plan to convert participants into long term donors
❓Know events is the best investment/highest ROI strategy for your org
❓Have staff with capacity to run the event
❓Are clear about the goals
❓Can dedicate time to its success
❓Have a plan to convert participants into long term donors
❓Know events is the best investment/highest ROI strategy for your org
❓Have staff with capacity to run the event
❓Are clear about the goals
❓Can dedicate time to its success
Calling strangers is uncomfortable 😬
Facing a deficit is uncomfortable 😬
Some uncomfortable calls come with upside.
Others do not.
Choose wisely.
Facing a deficit is uncomfortable 😬
Some uncomfortable calls come with upside.
Others do not.
Choose wisely.
March 18, 2025 at 2:16 PM
Calling strangers is uncomfortable 😬
Facing a deficit is uncomfortable 😬
Some uncomfortable calls come with upside.
Others do not.
Choose wisely.
Facing a deficit is uncomfortable 😬
Some uncomfortable calls come with upside.
Others do not.
Choose wisely.
Fundraising is 10% asking for money💰, 20% tracking data📈 , and 70% deepening relationships🥰.
March 17, 2025 at 2:16 PM
Fundraising is 10% asking for money💰, 20% tracking data📈 , and 70% deepening relationships🥰.
🌱 Stages of Community-Centric Fundraising:
Beginner: Asking for donations
Intermediate: Talking about systemic issues
Advanced: Educating donors
Master: Changing policy
Beginner: Asking for donations
Intermediate: Talking about systemic issues
Advanced: Educating donors
Master: Changing policy
March 16, 2025 at 2:16 PM
🌱 Stages of Community-Centric Fundraising:
Beginner: Asking for donations
Intermediate: Talking about systemic issues
Advanced: Educating donors
Master: Changing policy
Beginner: Asking for donations
Intermediate: Talking about systemic issues
Advanced: Educating donors
Master: Changing policy
99% of boards that refuse to fundraise:
👎🏼 Lose opportunities to engage the broader community
👎🏼 Have members that don’t know how to read the budget
👎🏼 Put excessive pressure on the ED.
Too much fear of fundraising.
Not enough curiosity or understanding.
👎🏼 Lose opportunities to engage the broader community
👎🏼 Have members that don’t know how to read the budget
👎🏼 Put excessive pressure on the ED.
Too much fear of fundraising.
Not enough curiosity or understanding.
March 15, 2025 at 2:16 PM
99% of boards that refuse to fundraise:
👎🏼 Lose opportunities to engage the broader community
👎🏼 Have members that don’t know how to read the budget
👎🏼 Put excessive pressure on the ED.
Too much fear of fundraising.
Not enough curiosity or understanding.
👎🏼 Lose opportunities to engage the broader community
👎🏼 Have members that don’t know how to read the budget
👎🏼 Put excessive pressure on the ED.
Too much fear of fundraising.
Not enough curiosity or understanding.
Every ED who wants to fundraise better should study
- Body language
- Negotiation
- Trauma informed storytelling
- Rapport building
- Reading and writing budgets
- Copywriting
- Public speaking
- Managing up
I’m sure there’s more, but these came to mind.
- Body language
- Negotiation
- Trauma informed storytelling
- Rapport building
- Reading and writing budgets
- Copywriting
- Public speaking
- Managing up
I’m sure there’s more, but these came to mind.
March 14, 2025 at 2:19 PM
Every ED who wants to fundraise better should study
- Body language
- Negotiation
- Trauma informed storytelling
- Rapport building
- Reading and writing budgets
- Copywriting
- Public speaking
- Managing up
I’m sure there’s more, but these came to mind.
- Body language
- Negotiation
- Trauma informed storytelling
- Rapport building
- Reading and writing budgets
- Copywriting
- Public speaking
- Managing up
I’m sure there’s more, but these came to mind.
💡 Don’t forget to thank your volunteers.
💡 Don’t overlook their contributions.
💡 Don’t forget to ask them for monthly and planned gifts.
It’s about leading with gratitude and partnership, not an ask.
💡 Don’t overlook their contributions.
💡 Don’t forget to ask them for monthly and planned gifts.
It’s about leading with gratitude and partnership, not an ask.
March 13, 2025 at 2:16 PM
💡 Don’t forget to thank your volunteers.
💡 Don’t overlook their contributions.
💡 Don’t forget to ask them for monthly and planned gifts.
It’s about leading with gratitude and partnership, not an ask.
💡 Don’t overlook their contributions.
💡 Don’t forget to ask them for monthly and planned gifts.
It’s about leading with gratitude and partnership, not an ask.
Everyday:
➜ Check who made a gift and call to thank them
➜ Find opportunities to deepen relationships
➜ Follow up with personalized touch points
For 30 days.
No chance you don’t get more mid level gifts.
➜ Check who made a gift and call to thank them
➜ Find opportunities to deepen relationships
➜ Follow up with personalized touch points
For 30 days.
No chance you don’t get more mid level gifts.
March 12, 2025 at 2:16 PM
Everyday:
➜ Check who made a gift and call to thank them
➜ Find opportunities to deepen relationships
➜ Follow up with personalized touch points
For 30 days.
No chance you don’t get more mid level gifts.
➜ Check who made a gift and call to thank them
➜ Find opportunities to deepen relationships
➜ Follow up with personalized touch points
For 30 days.
No chance you don’t get more mid level gifts.
There is a goldmine in:
- clickthrough rates
- comments on socials
- donor journey data
It’s your donors telling you how engaging your organization is.
Get those numbers up = get more donations.
- clickthrough rates
- comments on socials
- donor journey data
It’s your donors telling you how engaging your organization is.
Get those numbers up = get more donations.
March 11, 2025 at 2:16 PM
There is a goldmine in:
- clickthrough rates
- comments on socials
- donor journey data
It’s your donors telling you how engaging your organization is.
Get those numbers up = get more donations.
- clickthrough rates
- comments on socials
- donor journey data
It’s your donors telling you how engaging your organization is.
Get those numbers up = get more donations.
Recipe to lose your Director of Development:
Not keeping expenses in check.
We can’t fundraise our way off the Titanic. 😒😒😒
Not keeping expenses in check.
We can’t fundraise our way off the Titanic. 😒😒😒
March 10, 2025 at 2:16 PM
Recipe to lose your Director of Development:
Not keeping expenses in check.
We can’t fundraise our way off the Titanic. 😒😒😒
Not keeping expenses in check.
We can’t fundraise our way off the Titanic. 😒😒😒
How to be an ED who fundraises well:
- Build the muscle
- Allocate calendar time
- Get coaching
- Talk to donors
- Listen to fundraising podcasts
- Be curious
⚡My top tip⚡: Understand relationship building comes before money.
What’s yours?
- Build the muscle
- Allocate calendar time
- Get coaching
- Talk to donors
- Listen to fundraising podcasts
- Be curious
⚡My top tip⚡: Understand relationship building comes before money.
What’s yours?
March 9, 2025 at 2:16 PM
How to be an ED who fundraises well:
- Build the muscle
- Allocate calendar time
- Get coaching
- Talk to donors
- Listen to fundraising podcasts
- Be curious
⚡My top tip⚡: Understand relationship building comes before money.
What’s yours?
- Build the muscle
- Allocate calendar time
- Get coaching
- Talk to donors
- Listen to fundraising podcasts
- Be curious
⚡My top tip⚡: Understand relationship building comes before money.
What’s yours?