The AI knows Guidaro, Norden IT and Bettershore are now Kontrava. It just can't reorganize around that fact.

I told it we merged four companies into one. It acknowledged the consolidation. Then kept referencing the old brands anyway.

A bug found 5pm Friday shipped fixed Monday morning. Three timezones. One weekend. Zero overtime. This shouldn't be possible with a team of four people.

Our AI operators were getting dumber as they accumulated more memory. We had to teach them to forget.

The problem showed up two weeks in. An operator handling vendor selection was taking longer to make decisions. Not because the logic was broken. Because it was drowning in context.

Three senior developers said the same thing last week: AI makes them faster and more exhausted.

Building companies has a lot of grind nobody posts about.

Same question showed up in three proposals this month. First time took me two hours to answer. Third time took 30 seconds.

A new developer pushed code on day two.

Not because they're exceptional. Because they had access to the same context our AI agents use.

We rebuilt a legacy .NET application in a week. That normally takes months.

We took on a client whose .NET and React stack was too outdated to upgrade. Couldn't update it, couldn't patch it. Only option was full rewrite.

A procurement lead evaluated vendors in 12 minutes. Better than the framework her team spent weeks researching. She couldn't explain her process. She just "knew."

Two AI agents reviewed the same proposal. They gave me identical answers. That's when I realized I'd built it wrong.

AI argues with my ideas. Catches what I miss when I'm too close to the work. Instead of asking for answers, I ask for arguments.

Here's how it works: I give AI a problem and have it create personas who debate it. Three to five different perspectives who have to actually work through the thing.