Freight Right
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freightright.bsky.social
Freight Right
@freightright.bsky.social
Global freight forwarding and freight technology company based in Los Angles. Updates include freight market updates & uncovering the world of big & bulky ecommerce.
- Carriers struggle to move from "reactive execution" to "proactive intelligence," needing better data to anticipate disruptions like weather, traffic, or capacity shifts.
January 14, 2026 at 7:32 PM
- Managing "white glove" services such as in-home assembly, stair carries, and installation adds immense operational complexity compared to standard parcel delivery.
January 14, 2026 at 7:32 PM
- Small to mid-sized operators lack a "perfect" affordable integrated software platform; they currently rely on a "hodgepodge" of different planning and visibility tools.
January 14, 2026 at 7:32 PM
and then carriers have their own challenges:

- Carriers face intense pressure because modern consumers now expect speed, high-level service, and low cost simultaneously, whereas they previously only expected two of the three.
January 14, 2026 at 7:32 PM
- Merchants struggle with "sticker shock" at checkout and often lack the clean SKU data (dimensions and weights) required to automate shipping costs accurately.
January 14, 2026 at 7:32 PM
- Merchants are increasingly prescriptive about measuring carrier performance through indicators like on-time delivery, accessorial costs per item, and real-time status updates.
January 14, 2026 at 7:32 PM
- Failed or missed deliveries and goods delivered damaged are significant pain points; redeliveries represent hidden costs that are consistently underestimated by sellers.
January 14, 2026 at 7:32 PM
Then come the merchants with their own unique challenges:

- Retailers prioritize speed (90%), reliability (85%), and flexibility (58%) above all other factors in last-mile operations.
January 14, 2026 at 7:32 PM
- Reverse logistics for oversized items is a major "cost bucket" involving expensive repacking, restocking, and reselling, often at a significant discount.

- As the "last handshake" in a transaction, delivery failures directly damage the retailer’s brand and consumer trust.
January 14, 2026 at 7:32 PM
To name a few in big picture problems to observe:

- Last-mile fulfillment is the costliest segment of the supply chain, accounting for 53% of total shipping costs and 41% of total supply chain costs.
January 14, 2026 at 7:32 PM
So why isn't there more gusto to tap into, solve for and expand this market?

For one, the challenges are many and they're not conventional ecommerce challenges. They're logistics challenges masked as ecommerce challenges.
January 14, 2026 at 7:32 PM
What's more interesting, Jindel also estimates that approximately $4 billion of this market consists of retailers and ecommerce sellers who manage their own last-mile logistics, while the remaining $12 billion is handled by independent outsourced operators.
January 14, 2026 at 7:32 PM
But how big is the big & bulky market?

Satish Jindel, president of ShipMatrix, Inc. / SJ Consulting Group, Inc. , a leader in shipping data and consulting, the total addressable market for big and bulky last-mile deliveries is estimated at $16 billion.
January 14, 2026 at 7:32 PM
It's apt to call this niche small but significant because that's exactly what it is compared to what everyone thinks of when they hear ecommerce: small boxes being delivered by Amazon, USPS, FedEx or DHL on their doorstep.
January 14, 2026 at 7:32 PM
...by which buyers can learn about new brands and brands can unlock global reach, is merchants selling big, bulky, and oversized items.

It's worth thinking of a world where a robot is buying a bouncy house someday 🤔
January 12, 2026 at 9:09 PM
One group of merchants, small but significant, that have been left ill-equipped for this innovation, like free 2-day shipping, one-click checkout, and generative AI as a search engine as a means...
January 12, 2026 at 9:09 PM
It's a development born from a parcel-centric view of the world. A view that, because most commerce, domestic and international, is small parcel, the solutions built should be designed to further enable this kind of commerce.

*This* kind of commerce instead of *all* kinds of commerce.
January 12, 2026 at 9:09 PM
So that a bot/agent can be programmed to visit a store, locate a product, add it to the cart, find the cart button, go to checkout, enter address and credit card information, pick a mode of shipping (lowest cost available, only ever FedEx if available, etc.), and complete a purchase.
January 12, 2026 at 9:09 PM
The move also leans deeper into making the buying experience a plug-and-play, interchangeable, templated experience, built on the assumption that all commerce is, generally, the same.
January 12, 2026 at 9:09 PM
JD Sports Fashion is one brand that has wholly adopted the idea that agents will be the ones making purchases on behalf of buyers and equipped their online stores for that future.
January 12, 2026 at 9:09 PM
Morgan Stanley estimates "nearly half" of online shoppers will use AI agents by 2030, adding ~$115B to US ecommerce.
January 12, 2026 at 9:09 PM
Google and Shopify announced late last night the Universal Commerce Protocol (UCP), a framework designed to enable AI agents to make purchases on behalf of buyers once a store configures it.

The move, on paper, appears to reduce friction in the buying experience for end users.
January 12, 2026 at 9:09 PM