FourthDay PR & Content
@fourthdaypr.bsky.social
🐦 Technology PR & Content, with international reach.
📍 London, Paris, Manchester, Berlin, Casablanca and Brisbane
https://www.fourthday.co.uk/
📍 London, Paris, Manchester, Berlin, Casablanca and Brisbane
https://www.fourthday.co.uk/
🇫🇷 Our colleagues in France, Christelle and Antoine, have been at NRF 2025, Europe's largest retail show, which took place in Paris over the past few days.
Let us know if you were there - and what your highlights were!
Let us know if you were there - and what your highlights were!
September 19, 2025 at 10:45 AM
🇫🇷 Our colleagues in France, Christelle and Antoine, have been at NRF 2025, Europe's largest retail show, which took place in Paris over the past few days.
Let us know if you were there - and what your highlights were!
Let us know if you were there - and what your highlights were!
Have you thought about turning your notes into a podcast or creating videos from text prompts?
AI is changing how marketers and social media managers work - from music to video generation.
In this blog, we've identified four tools that are making a difference.
www.fourthday.co.uk/powered-by-a...
AI is changing how marketers and social media managers work - from music to video generation.
In this blog, we've identified four tools that are making a difference.
www.fourthday.co.uk/powered-by-a...
Powered by AI - 4 tools that can make a difference - Fourth Day
From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work.
www.fourthday.co.uk
September 10, 2025 at 1:56 PM
Have you thought about turning your notes into a podcast or creating videos from text prompts?
AI is changing how marketers and social media managers work - from music to video generation.
In this blog, we've identified four tools that are making a difference.
www.fourthday.co.uk/powered-by-a...
AI is changing how marketers and social media managers work - from music to video generation.
In this blog, we've identified four tools that are making a difference.
www.fourthday.co.uk/powered-by-a...
Congratulations to our French team who have launched their ESG charter!
🌱 Quatrième Jour is committed to delivering meaningful PR services, minimising its impact on the environment, being a positive force in society and demonstrating good governance.
www.quatriemejour.fr/notre-charte...
🌱 Quatrième Jour is committed to delivering meaningful PR services, minimising its impact on the environment, being a positive force in society and demonstrating good governance.
www.quatriemejour.fr/notre-charte...
Charte RSE - Fourth Day
www.quatriemejour.fr
September 2, 2025 at 2:29 PM
Congratulations to our French team who have launched their ESG charter!
🌱 Quatrième Jour is committed to delivering meaningful PR services, minimising its impact on the environment, being a positive force in society and demonstrating good governance.
www.quatriemejour.fr/notre-charte...
🌱 Quatrième Jour is committed to delivering meaningful PR services, minimising its impact on the environment, being a positive force in society and demonstrating good governance.
www.quatriemejour.fr/notre-charte...
It was great to see Sam Burgess and Partful featuring in The Engineer!
Sam's article shares how digital twin technology is shaping the future of equipment maintenance in factories and supporting engineers with their training and development. 👇
www.theengineer.co.uk/content/opin...
Sam's article shares how digital twin technology is shaping the future of equipment maintenance in factories and supporting engineers with their training and development. 👇
www.theengineer.co.uk/content/opin...
Comment: Digital twins are transforming equipment maintenance - The Engineer
Digital twin tech gives engineers 3D tools to cut downtime, improve repairs, and modernise maintenance.
www.theengineer.co.uk
August 28, 2025 at 10:55 AM
It was great to see Sam Burgess and Partful featuring in The Engineer!
Sam's article shares how digital twin technology is shaping the future of equipment maintenance in factories and supporting engineers with their training and development. 👇
www.theengineer.co.uk/content/opin...
Sam's article shares how digital twin technology is shaping the future of equipment maintenance in factories and supporting engineers with their training and development. 👇
www.theengineer.co.uk/content/opin...
✍ AI is excellent at producing copy quickly, but does it have a limit?
Paul argues that the key to good copywriting will always be found in the ability to create stories that the audience can identify with - and for that, a human touch is needed.
www.fourthday.co.uk/generative-a...
Paul argues that the key to good copywriting will always be found in the ability to create stories that the audience can identify with - and for that, a human touch is needed.
www.fourthday.co.uk/generative-a...
Generative AI is a good copywriting hack, but that’s about it… for now - Fourth Day
What role does Generative AI have to play in copywriting? Paul shares his thoughts
www.fourthday.co.uk
August 27, 2025 at 10:22 AM
✍ AI is excellent at producing copy quickly, but does it have a limit?
Paul argues that the key to good copywriting will always be found in the ability to create stories that the audience can identify with - and for that, a human touch is needed.
www.fourthday.co.uk/generative-a...
Paul argues that the key to good copywriting will always be found in the ability to create stories that the audience can identify with - and for that, a human touch is needed.
www.fourthday.co.uk/generative-a...
Hear from Rachel Chesters, managing direct of Start Communication, in the latest edition of our Breaking the Fourth Wall interview series, as she shares her thoughts on the use of AI in marketing and communications.
You can read the article below.👇
www.fourthday.co.uk/breaking-the...
You can read the article below.👇
www.fourthday.co.uk/breaking-the...
🗣️ "If you're using AI, you still need to exercise a strategic and editorial view over whatever it produces, rather than taking it as read." | Fourth Day PR & Content
🗣️ "If you're using AI, you still need to exercise a strategic and editorial view over whatever it produces, rather than taking it as read."
Hear from Rachel Chesters, managing direct of Start Commun...
www.linkedin.com
August 20, 2025 at 11:43 AM
Hear from Rachel Chesters, managing direct of Start Communication, in the latest edition of our Breaking the Fourth Wall interview series, as she shares her thoughts on the use of AI in marketing and communications.
You can read the article below.👇
www.fourthday.co.uk/breaking-the...
You can read the article below.👇
www.fourthday.co.uk/breaking-the...
It can be a challenge for SMEs to strike the right tone when talking about ESG. They may not know what to say, or worry that they will be seen as virtue-signalling or greenwashing.
Here's our guide designed to help businesses communicate their ESG credentials.👉 www.fourthday.co.uk/fourth-days-...
Here's our guide designed to help businesses communicate their ESG credentials.👉 www.fourthday.co.uk/fourth-days-...
Fourth Day's guide to communicating about ESG - Fourth Day
How SMEs can communicate what they are doing for the enviroment and society.
www.fourthday.co.uk
July 22, 2025 at 1:43 PM
It can be a challenge for SMEs to strike the right tone when talking about ESG. They may not know what to say, or worry that they will be seen as virtue-signalling or greenwashing.
Here's our guide designed to help businesses communicate their ESG credentials.👉 www.fourthday.co.uk/fourth-days-...
Here's our guide designed to help businesses communicate their ESG credentials.👉 www.fourthday.co.uk/fourth-days-...
To shed light on the business of rebranding, we’re sharing some key insights from our recent interview between Xanthe Vaughan Williams and branding expert Sarah Turner.
Swipe below to see our 4 takeaways, and you can read the full article by following the link in the comments. 👇
Swipe below to see our 4 takeaways, and you can read the full article by following the link in the comments. 👇
July 15, 2025 at 1:46 PM
To shed light on the business of rebranding, we’re sharing some key insights from our recent interview between Xanthe Vaughan Williams and branding expert Sarah Turner.
Swipe below to see our 4 takeaways, and you can read the full article by following the link in the comments. 👇
Swipe below to see our 4 takeaways, and you can read the full article by following the link in the comments. 👇
"In its Global Risks Report for 2025, the World Economic Forum put misinformation and disinformation as the biggest risks currently facing the private sector."
Xanthe Vaughan Williams discusses the threat of fake information and how brands can counter the issue.
www.businessage.com/post/false-i...
Xanthe Vaughan Williams discusses the threat of fake information and how brands can counter the issue.
www.businessage.com/post/false-i...
False information is soaring. What does it mean mean for business?
www.businessage.com
July 9, 2025 at 2:55 PM
"In its Global Risks Report for 2025, the World Economic Forum put misinformation and disinformation as the biggest risks currently facing the private sector."
Xanthe Vaughan Williams discusses the threat of fake information and how brands can counter the issue.
www.businessage.com/post/false-i...
Xanthe Vaughan Williams discusses the threat of fake information and how brands can counter the issue.
www.businessage.com/post/false-i...
Fake personas are increasingly prolific in the media, shared by journalist Rob Waugh who first investigated 'ghost influencers'.
In this blog, we examine the motives of these ghost influencers and how they impact the relationship between journalists and PRs.
www.fourthday.co.uk/ghost-influe...
In this blog, we examine the motives of these ghost influencers and how they impact the relationship between journalists and PRs.
www.fourthday.co.uk/ghost-influe...
Ghost Influencers – the nemesis of PR? - Fourth Day
PR has a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust...
www.fourthday.co.uk
July 2, 2025 at 2:03 PM
Fake personas are increasingly prolific in the media, shared by journalist Rob Waugh who first investigated 'ghost influencers'.
In this blog, we examine the motives of these ghost influencers and how they impact the relationship between journalists and PRs.
www.fourthday.co.uk/ghost-influe...
In this blog, we examine the motives of these ghost influencers and how they impact the relationship between journalists and PRs.
www.fourthday.co.uk/ghost-influe...
Fake news continues to be an issue for brands across the Internet with half of 16-34 year olds saying they trust news from online influencers, despite concerns about credibility.
We share how brands can ensure they remain credible in a world of misinformation.👇
www.fourthday.co.uk/staying-cred...
We share how brands can ensure they remain credible in a world of misinformation.👇
www.fourthday.co.uk/staying-cred...
Staying credible: how to combat a cacophony of fake news
Fake news is a phenomenon that has plagued democracies in recent years. It’s so rife that the hashtag #fakenews has become common place on social media and the term itself has been added to the US’s C...
www.fourthday.co.uk
June 30, 2025 at 1:23 PM
Fake news continues to be an issue for brands across the Internet with half of 16-34 year olds saying they trust news from online influencers, despite concerns about credibility.
We share how brands can ensure they remain credible in a world of misinformation.👇
www.fourthday.co.uk/staying-cred...
We share how brands can ensure they remain credible in a world of misinformation.👇
www.fourthday.co.uk/staying-cred...
The European Accessibility Act will come into effect from tomorrow, 28th June.
This article by Tresilian (Sil) Segal, Global CMO of Level Access, shares the reasons why digital accessibility is here to stay and how the EAA can be a catalyst for positive change.
www.techforgood.net/thoughtleade...
This article by Tresilian (Sil) Segal, Global CMO of Level Access, shares the reasons why digital accessibility is here to stay and how the EAA can be a catalyst for positive change.
www.techforgood.net/thoughtleade...
Tech For Good - Digital accessibility is here to stay: How the EAA can be a catalyst for positive change
Discover how the European Accessibility Act drives digital accessibility, compliance, and growth. Learn 5 essential steps to create inclusive digital experiences in 2025.
www.techforgood.net
June 27, 2025 at 10:29 AM
The European Accessibility Act will come into effect from tomorrow, 28th June.
This article by Tresilian (Sil) Segal, Global CMO of Level Access, shares the reasons why digital accessibility is here to stay and how the EAA can be a catalyst for positive change.
www.techforgood.net/thoughtleade...
This article by Tresilian (Sil) Segal, Global CMO of Level Access, shares the reasons why digital accessibility is here to stay and how the EAA can be a catalyst for positive change.
www.techforgood.net/thoughtleade...
Fourth Day's Danny Ward attended a course hosted by Manchester Digital and delivered by the Carbon Literacy Project, informing and empowering people to take action on the climate crisis.
In this blog, he takes us through what it means to be ‘carbon literate’. 👇
www.fourthday.co.uk/carbon-liter...
In this blog, he takes us through what it means to be ‘carbon literate’. 👇
www.fourthday.co.uk/carbon-liter...
Carbon literacy - how are you and your business impacting the planet? - Fourth Day
Having attended a training course run by the Carbon Literacy Project, Danny tells us what it means to be carbon literate.
www.fourthday.co.uk
June 24, 2025 at 12:12 PM
Fourth Day's Danny Ward attended a course hosted by Manchester Digital and delivered by the Carbon Literacy Project, informing and empowering people to take action on the climate crisis.
In this blog, he takes us through what it means to be ‘carbon literate’. 👇
www.fourthday.co.uk/carbon-liter...
In this blog, he takes us through what it means to be ‘carbon literate’. 👇
www.fourthday.co.uk/carbon-liter...
👉 In France, ESG has gone from the footnotes of annual reports to the boardrooms of big businesses.
As more and more companies consider creating their own policies, Cindy Mouchard shares how committed partners can play a key role.
www.fourthday.co.uk/esg-communic...
As more and more companies consider creating their own policies, Cindy Mouchard shares how committed partners can play a key role.
www.fourthday.co.uk/esg-communic...
ESG & communication: Why companies need committed partners - Fourth Day
In France, ESG is no longer just a footnote added to businesses' end-of-year reports, it's making its way up the priority list.
www.fourthday.co.uk
June 19, 2025 at 2:29 PM
👉 In France, ESG has gone from the footnotes of annual reports to the boardrooms of big businesses.
As more and more companies consider creating their own policies, Cindy Mouchard shares how committed partners can play a key role.
www.fourthday.co.uk/esg-communic...
As more and more companies consider creating their own policies, Cindy Mouchard shares how committed partners can play a key role.
www.fourthday.co.uk/esg-communic...
Carmel Giblin, CEO of Ethical Supply Chain Program, analyses the impact that tariff uncertainty may have on fashion retail workers for @drapersonline.bsky.social - and shares why companies must uphold worker wellbeing initiatives.
www.drapersonline.com/insight/comm...
www.drapersonline.com/insight/comm...
How to safeguard supply chain workers amid tariff uncertainty
Despite ongoing tariff uncertainty, fashion businesses must protect workers’ rights in its supply chain, from maintaining childcare facilities in factories to much-needed employee helplines, writes Ca...
www.drapersonline.com
June 18, 2025 at 2:14 PM
Carmel Giblin, CEO of Ethical Supply Chain Program, analyses the impact that tariff uncertainty may have on fashion retail workers for @drapersonline.bsky.social - and shares why companies must uphold worker wellbeing initiatives.
www.drapersonline.com/insight/comm...
www.drapersonline.com/insight/comm...
🇦🇺 Fourth Day’s Olivia Dodd, based in Australia, analyses the country’s relationship with ESG and the challenges business face when communicating their targets. 👉 www.fourthday.co.uk/why-esg-is-b...
This blog was shared in our newsletter, you can sign up by visiting our homepage: www.fourthday.co.uk
This blog was shared in our newsletter, you can sign up by visiting our homepage: www.fourthday.co.uk
Why ESG is becoming a key priority for Australian businesses - Fourth Day
Our Brisbane-based colleague, Olivia Dodd, analyses Australia's approach to ESG and the challenges Australian businesses face when communicating about this topic.
www.fourthday.co.uk
May 30, 2025 at 10:05 AM
🇦🇺 Fourth Day’s Olivia Dodd, based in Australia, analyses the country’s relationship with ESG and the challenges business face when communicating their targets. 👉 www.fourthday.co.uk/why-esg-is-b...
This blog was shared in our newsletter, you can sign up by visiting our homepage: www.fourthday.co.uk
This blog was shared in our newsletter, you can sign up by visiting our homepage: www.fourthday.co.uk
📨 Shared in our latest newsletter, Fran Darlington-Pollock, CEO of Greater Manchester Mayor's Charity, spoke with Nikki Scrivener about the importance of pro-bono support and the role that Manchester’s business community has to play in supporting the charity 👉 www.fourthday.co.uk/breaking-the...
Breaking the Fourth Wall... with Fran Darlington-Pollock - Fourth Day
We speak to Fran Darlington-Pollock, CEO at the Greater Manchester Mayor's Charity, about the importance of pro-bono support.
www.fourthday.co.uk
May 28, 2025 at 9:59 AM
📨 Shared in our latest newsletter, Fran Darlington-Pollock, CEO of Greater Manchester Mayor's Charity, spoke with Nikki Scrivener about the importance of pro-bono support and the role that Manchester’s business community has to play in supporting the charity 👉 www.fourthday.co.uk/breaking-the...
We're sharing some of her key insights from our Breaking the Fourth Wall interview series where Nikki spoke with Ethical Supply Chain Program's Carmel Giblin about ESG and how to communicate your strategy. 👇
www.fourthday.co.uk/breaking-the...
www.fourthday.co.uk/breaking-the...
May 21, 2025 at 12:50 PM
We're sharing some of her key insights from our Breaking the Fourth Wall interview series where Nikki spoke with Ethical Supply Chain Program's Carmel Giblin about ESG and how to communicate your strategy. 👇
www.fourthday.co.uk/breaking-the...
www.fourthday.co.uk/breaking-the...
A great read about Partful and CEO Sam Burgess in Prolific North. 👏
Sam shares insight into the tech firm's recent rebranding as well as his own journey as a founder and experience in securing investment.👇
www.prolificnorth.co.uk/news/how-tec...
Sam shares insight into the tech firm's recent rebranding as well as his own journey as a founder and experience in securing investment.👇
www.prolificnorth.co.uk/news/how-tec...
How tech firm Partful Is assembling the right pieces to scale - and why its founder is taking a different approach to investment - Prolific North
www.prolificnorth.co.uk
May 14, 2025 at 11:19 AM
A great read about Partful and CEO Sam Burgess in Prolific North. 👏
Sam shares insight into the tech firm's recent rebranding as well as his own journey as a founder and experience in securing investment.👇
www.prolificnorth.co.uk/news/how-tec...
Sam shares insight into the tech firm's recent rebranding as well as his own journey as a founder and experience in securing investment.👇
www.prolificnorth.co.uk/news/how-tec...
An informative article by Jenna Brown, director of Uber for Business, explaining how a smarter ground transport solution can support airline crew during delays and cancellations. 👇
www.airport-technology.com/comment/simp...
www.airport-technology.com/comment/simp...
Simplifying crew transport can ease the pain of flight disruptions
Jenna Brown, director of Uber for Business UK, explains how smarter ground transport solutions can help make life easier for airline crew.
www.airport-technology.com
May 1, 2025 at 12:50 PM
An informative article by Jenna Brown, director of Uber for Business, explaining how a smarter ground transport solution can support airline crew during delays and cancellations. 👇
www.airport-technology.com/comment/simp...
www.airport-technology.com/comment/simp...
🌍 Today marks Earth Day, an annual event which highlights the importance of protecting the environment.
Earlier this year, we launched our ESG strategy and learned a lot in the process. You can find out more about it below 👇
www.fourthday.co.uk/fourth-days-...
Earlier this year, we launched our ESG strategy and learned a lot in the process. You can find out more about it below 👇
www.fourthday.co.uk/fourth-days-...
Fourth Day's 2025 ESG strategy - Fourth Day
www.fourthday.co.uk
April 22, 2025 at 3:38 PM
🌍 Today marks Earth Day, an annual event which highlights the importance of protecting the environment.
Earlier this year, we launched our ESG strategy and learned a lot in the process. You can find out more about it below 👇
www.fourthday.co.uk/fourth-days-...
Earlier this year, we launched our ESG strategy and learned a lot in the process. You can find out more about it below 👇
www.fourthday.co.uk/fourth-days-...
🎉Happy Easter from the Fourth Day team.
Enjoy the sun, the chocolate eggs and the long weekend!
Enjoy the sun, the chocolate eggs and the long weekend!
April 17, 2025 at 3:38 PM
🎉Happy Easter from the Fourth Day team.
Enjoy the sun, the chocolate eggs and the long weekend!
Enjoy the sun, the chocolate eggs and the long weekend!
We frequently work with companies to help them find their voice - but when it comes to design we rely on the experts.
With branding being the focus of our latest newsletter, Xanthe shares how Fourth Day's visual identity has evolved over the years: www.fourthday.co.uk/not-everybod...
With branding being the focus of our latest newsletter, Xanthe shares how Fourth Day's visual identity has evolved over the years: www.fourthday.co.uk/not-everybod...
(Not) everybody’s heard about the bird(s) - Fourth Day
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
www.fourthday.co.uk
April 11, 2025 at 2:26 PM
We frequently work with companies to help them find their voice - but when it comes to design we rely on the experts.
With branding being the focus of our latest newsletter, Xanthe shares how Fourth Day's visual identity has evolved over the years: www.fourthday.co.uk/not-everybod...
With branding being the focus of our latest newsletter, Xanthe shares how Fourth Day's visual identity has evolved over the years: www.fourthday.co.uk/not-everybod...
Our teams from the UK and France came together in the beautiful French countryside for our annual off-site.
🌱 👩🍳 From pastry lessons to ecology walks - a fantastic opportunity for us to get together in person. The off-site helps our team to feel more connected - plus we're all pastry experts now!
🌱 👩🍳 From pastry lessons to ecology walks - a fantastic opportunity for us to get together in person. The off-site helps our team to feel more connected - plus we're all pastry experts now!
April 10, 2025 at 3:23 PM
Our teams from the UK and France came together in the beautiful French countryside for our annual off-site.
🌱 👩🍳 From pastry lessons to ecology walks - a fantastic opportunity for us to get together in person. The off-site helps our team to feel more connected - plus we're all pastry experts now!
🌱 👩🍳 From pastry lessons to ecology walks - a fantastic opportunity for us to get together in person. The off-site helps our team to feel more connected - plus we're all pastry experts now!
CEOs are inextricably linked with the companies they represent.
@nikkiscriv.bsky.social's latest blog tackles the blurred lines between personal and brand reputation, and offers a few initial questions to consider before leaping in feet first.
www.fourthday.co.uk/the-blurred-...
@nikkiscriv.bsky.social's latest blog tackles the blurred lines between personal and brand reputation, and offers a few initial questions to consider before leaping in feet first.
www.fourthday.co.uk/the-blurred-...
The blurred lines between personal and brand reputation - Fourth Day
Building an individual profile can be hugely beneficial for business, but how do you get it right?
www.fourthday.co.uk
April 9, 2025 at 12:10 PM
CEOs are inextricably linked with the companies they represent.
@nikkiscriv.bsky.social's latest blog tackles the blurred lines between personal and brand reputation, and offers a few initial questions to consider before leaping in feet first.
www.fourthday.co.uk/the-blurred-...
@nikkiscriv.bsky.social's latest blog tackles the blurred lines between personal and brand reputation, and offers a few initial questions to consider before leaping in feet first.
www.fourthday.co.uk/the-blurred-...