Since I have created my company, there has hardly been any day when I have not been rethinking my business. I find this a healthy habit. In a world in ongoing evolution, one must not think that what works today will do so forever. This year is no exception. This is why I have chosen for a different approach, which I explain in the following video.

YouTube video by The Food Futurist

As the holiday season approaches, it's vital to acknowledge the efforts of food producers amidst increasing food insecurity. Disruptions from climate events, geopolitics, and diseases have led to volatile food prices and shortages. Ensuring food security should be a government priority, influencing policies for sustainable production and meeting population needs.

The key to effective communication about food and agriculture lies in starting conversations and building trust. Engaging with the public involves being approachable, respectful, and authentic. The public is wary due to misinformation but seeks connections with individuals rather than faceless entities. Effective communication should prioritize human interaction, likability, and a relaxed demeanor. Avoid technical jargon, lengthy presentations, and the PR "sound," focusing instead on entertaining and engaging dialogues that address the audience’s interests and beliefs.

The ongoing debate surrounding food and climate is complex, fueled by polarized opinions. Key issues include the nutritional quality and sourcing of protein, often overshadowed by quantity-based marketing. The prevalent notion that diets must be strictly plant-based or animal-based is misleading, as most individuals consume a mix of both. Hybrid products, blending meat and plant components, aim to capture consumer interest amidst skepticism. The need for transparency in product labeling is critical to regain consumer trust. Ultimately, a balanced perspective emphasizing complementarity between food sources could foster more constructive nutritional discussions and consumption habits.

The family farm concept is significant in agriculture, appealing to consumers and supported by governments. However, an aging farmer population leads to challenges in succession, with many children opting for different careers. Aspiring farmers face high land prices, making ownership difficult. The future of farming could see changes in ownership and operations, driven by economic viability and government policies, impacting family farms' role.

The article discusses the future of food and agriculture, focusing on three key technologies: artificial intelligence (AI), robotics, and gene technologies. AI is evolving to enhance farming by improving data integration, while robotics are expected to offset labor shortages and increase efficiency in production. Gene technologies, sometimes controversial, offer potential solutions for crop resilience and animal health and welfare. The article emphasizes the importance of proper training, user-friendliness, and trust in these technologies, advocating for farmers' involvement in innovation to leverage their practical expertise for sustainable future development.

Manure, often viewed as waste, historically served as a status symbol in farming, signifying wealth and fertility. Its negative perception today overlooks its vital role in sustainable agriculture. Properly managed, manure is nutrient-rich and enhances soil health through a balanced nitrogen-carbon composition, promoting sustainability and reducing dependency on synthetic fertilizers. The modern separation of crop and animal farms disrupts this beneficial cycle. Emphasizing manure quality and circular farming practices is essential for regenerative agriculture, highlighting the importance of integrating animal farming with crop production for a sustainable future.

YouTube video by The Daily Show

The article emphasizes the urgent need to focus on concrete actions addressing the pressing consequences of climate change rather than solely discussing its causes. Three critical issues highlighted are heat stress, water availability, and diseases. Heat stress severely impacts agricultural productivity and animal welfare, stressing the importance of shade solutions. Water availability is becoming unpredictable, affecting crop yields and causing geopolitical conflicts over resources. Furthermore, climate change alters ecosystems, leading to the spread of diseases that threaten livestock and human health. Preventive measures and advanced technology are vital for future adaptation and survival.

The post discusses the complexities of food production and population growth, reflecting on historical predictions by Malthus. It emphasizes the importance of efficient agricultural practices and highlights the impact of biofuels on land use. The author encourages rethinking food sustainability and acknowledges challenges from climate change. Generically, solutions depend on leadership and innovation.

As global population grows, agriculture’s strategic significance intensifies, driving fierce competition among nations. Success hinges on clear vision, substantial funding, resourcefulness, support…

The agriculture sector often receive criticism for its slow adoption of new technologies, but this stems from a lack of alignment between products and actual needs. Successful adoption requires tec…

Over the past year, AI has advanced significantly, impacting the roles of advisors and consultants. Traditional tasks like compiling data may become obsolete, leading to increased competition as cl…

Listen here to a Chrome AI-generated podcast type playback of the author’s article I was speaking recently at an event in Spain and by the end of my presentation, I had a slide on which I ind…

Lately, the topic of trust seems to receive more attention. In my opinion, it is a good thing, as I personally consider it one of the biggest challenges the food and agriculture sector is going to …

In this video, I present 7 qualities that I truly consider essential for a successful and prosperous future for food and agriculture, as they are effective weapons to overcome the many challenges t…

As demand for electricity grows every year, a solar field east of Calgary provides a glimpse into the future of the solar industry in Canada.

YouTube video by The Food Futurist

YouTube video by The Food Futurist

YouTube video by The Food Futurist

YouTube video by The Food Futurist

YouTube video by The Food Futurist

YouTube video by The Food Futurist

Weight-loss medications lead to nearly 6% average reduction in purchases.