Warren Schirtzinger
@focusedstrategy.bsky.social
I am the original creator of the model called "crossing the chasm." (https://bit.ly/3hEu9Xx) I work with emerging high-tech and clean-tech companies that have novel innovations and want to become a category leader in a growing mainstream market.
Lot of misuse and misunderstanding. Nielsen makes mistake #3: www.hightechstrategies.com/chasm-crossi...
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
September 26, 2025 at 9:59 PM
Lot of misuse and misunderstanding. Nielsen makes mistake #3: www.hightechstrategies.com/chasm-crossi...
The chasm concept fails in most clean-energy industries. Government subsidies and incentives completely skew the adoption lifecycle. Here's a better model, specifically for EVs: www.hightechstrategies.com/accelerating...
Accelerating Electric Vehicle Adoption
A presentation to the Association of Energy Services Professionals describing the strategies needed to accelerate electric vehicle adoption
www.hightechstrategies.com
August 13, 2025 at 11:10 PM
The chasm concept fails in most clean-energy industries. Government subsidies and incentives completely skew the adoption lifecycle. Here's a better model, specifically for EVs: www.hightechstrategies.com/accelerating...
Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi...
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
June 1, 2025 at 5:09 AM
Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi...
@apenwarr.ca The Innovator's Dilemma causes chasm confusion!! www.hightechstrategies.com/chasm-crossi...
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
May 12, 2025 at 4:41 AM
@apenwarr.ca The Innovator's Dilemma causes chasm confusion!! www.hightechstrategies.com/chasm-crossi...
@jpkroehling.bsky.social Unfortunately "crossing the chasm" is frequently misused and widely misunderstood. Your prompt might just give you widely-held mistakes. www.hightechstrategies.com/chasm-crossi...
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
April 29, 2025 at 9:49 PM
@jpkroehling.bsky.social Unfortunately "crossing the chasm" is frequently misused and widely misunderstood. Your prompt might just give you widely-held mistakes. www.hightechstrategies.com/chasm-crossi...
@timkellogg.me The adoption curve only applies to applications and use cases. (e.g. has AI for HR specialists at accounting firms in Japan achieved mainstream adoption?) www.hightechstrategies.com/chasm-crossi... The adoption curve comes from the "use of hybrid seed by corn farmers in Iowa."
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
April 28, 2025 at 3:22 AM
@timkellogg.me The adoption curve only applies to applications and use cases. (e.g. has AI for HR specialists at accounting firms in Japan achieved mainstream adoption?) www.hightechstrategies.com/chasm-crossi... The adoption curve comes from the "use of hybrid seed by corn farmers in Iowa."
@novi.xyz If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
April 18, 2025 at 11:45 PM
@novi.xyz If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Did you know that the chasm concept was originally developed during a project for a healthcare company called NeuroCom (when they were selling a computerized method of diagnosing balance disorders)? See the 4-year study by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
March 22, 2025 at 12:16 AM
Did you know that the chasm concept was originally developed during a project for a healthcare company called NeuroCom (when they were selling a computerized method of diagnosing balance disorders)? See the 4-year study by the Diffusion Research Institute: diffusion-research.org/research_art...
We have discovered there are actually 14 transition points (or chasms) on the adoption curve that require us to update our product offering and/or delivery mechanisms, and all of the things that deliver value to the customer: www.hightechstrategies.com/15-stages-of...
15 Stages of Value Creation
The 15 stages of value model shows you how to create and deliver value at 15 different points along the lifecycle of market adoption.
www.hightechstrategies.com
March 13, 2025 at 12:40 AM
We have discovered there are actually 14 transition points (or chasms) on the adoption curve that require us to update our product offering and/or delivery mechanisms, and all of the things that deliver value to the customer: www.hightechstrategies.com/15-stages-of...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
March 13, 2025 at 12:37 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi... And Clayton Christensen's book "The Innovators Dilemma" is one of the primary causes of chasm confusion !!
Chasm Crossing Confusion
An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.
www.hightechstrategies.com
March 11, 2025 at 1:58 AM
Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi... And Clayton Christensen's book "The Innovators Dilemma" is one of the primary causes of chasm confusion !!
@pfts.bsky.social
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
March 8, 2025 at 9:11 PM
@pfts.bsky.social
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Check out my example of how the State of Vermont used the low risk recipe to achieve the highest COVID vaccination rate "in the world." www.hightechstrategies.com/perception-o...
Successful Innovations Lower the Perception of Risk
Intangible attributes that lower the perception of risk provide the most important dimension of value for mainstream customers.
www.hightechstrategies.com
February 22, 2025 at 12:36 AM
Check out my example of how the State of Vermont used the low risk recipe to achieve the highest COVID vaccination rate "in the world." www.hightechstrategies.com/perception-o...
Rogers describes change as being caused by the evolution or “reinvention” of programs, products or services, so they become a better fit for the needs of individuals and groups. By constantly lowering the perception of risk, you are leveraging the foundation of Rogers' model of diffusion.
February 22, 2025 at 12:36 AM
Rogers describes change as being caused by the evolution or “reinvention” of programs, products or services, so they become a better fit for the needs of individuals and groups. By constantly lowering the perception of risk, you are leveraging the foundation of Rogers' model of diffusion.
But more importantly he doesn't seem to understand that Everett Rogers (the creator of Diffusion of Innovations) always said that trying to get people to change their behavior is never a good idea.
February 22, 2025 at 12:36 AM
But more importantly he doesn't seem to understand that Everett Rogers (the creator of Diffusion of Innovations) always said that trying to get people to change their behavior is never a good idea.
@joefordemocracy.bsky.social I've watched this video several times and Sinek misses the point that people change their adopter category constantly based how much risk they are willing to accept when presented with a new application, product or innovation.
February 22, 2025 at 12:36 AM
@joefordemocracy.bsky.social I've watched this video several times and Sinek misses the point that people change their adopter category constantly based how much risk they are willing to accept when presented with a new application, product or innovation.
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
February 18, 2025 at 12:49 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
February 3, 2025 at 4:51 PM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
January 18, 2025 at 6:38 PM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
January 15, 2025 at 2:17 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Thank you for mentioning my article Neil.
January 13, 2025 at 2:36 AM
Thank you for mentioning my article Neil.
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
January 7, 2025 at 12:47 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
January 7, 2025 at 12:46 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...
Chasm Theory Development: The Complete History
The focus of this study is to use the concept formation approach to explain the development of the chasm theory.
diffusion-research.org
January 7, 2025 at 12:45 AM
If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...