Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.

When you start prepping a launch on Product Hunt, you may read here and there stories, how-tos, step-by-step guides, and playbooks. This is another, different story. I had the opportunity to work with the @Kilo Code team on their launch. We ranked #1 Product of the Day and #1 OSS Product of the Week although we didn't apply most of the pro tips you may read on the Internet. TL,DR You don't need a 4-week plan You don't need to launch on a Tuesday, Wednesday or Thursday You don't need to cold outreach people You don't need a 4-week plan The focus is on speed. We started working on the topic 5 days before the launch. 5 days. We posted a thread in /p/kilocode and hosted a X Space. You don't need to launch on a Tuesday, Wednesday, or Thursday According to hunted.space, Product Hunt has the highest traffic/visibility on Tuesdays, Wednesdays, and Thursdays. We launched on a Sunday. Why? Because of the target audience. Kilo Code is targeting developers, and many of them are developers in and o

Aikido launched on Product Hunt last month, and they crushed it: #1 Product of the Day, #1 Developer Tool of the Month. Full disclosure: If this was Aikido's first launch on Product Hunt, the team does have previous launch experiences. In fact, they launched @Opengrep last February and ranked #5 Product of the Day. What Aikido did right Nailed the tagline. The most important part of a launch? These 60 characters are the first thing you read on the front page. "Secure everything you build, host, and run." Simple, relatable, straight-to-the-point. Polished the visual assets. Underrated: The image gallery. It tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Nailed it. Engaged with the community. They added a first, short comment to get the discussion started. They also upvoted and replied to every comment. How to apply this to your launch Keep the tagline simple and relatable Show the product in your image

Let's talk ads on Product Hunt. They could be an opportunity to keep the momentum going post-launch. Take @Appwrite for example when they launched last May. Curious if anyone here has ever run display...

Aikido launched on Product Hunt last month, and they crushed it: #1 Product of the Day, #1 Developer Tool of the Month. Full disclosure: If this was Aikido's first launch on Product Hunt, the team does have previous launch experiences. In fact, they launched @Opengrep last February and ranked #5 Product of the Day. What Aikido did right Nailed the tagline. The most important part of a launch? These 60 characters are the first thing you read on the front page. "Secure everything you build, host, and run." Simple, relatable, straight-to-the-point. Polished the visual assets. Underrated: The image gallery. It tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Nailed it. Engaged with the community. They added a first, short comment to get the discussion started. They also upvoted and replied to every comment. How to apply this to your launch Keep the tagline simple and relatable Show the product in your image

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