Florent Dancy
@flodanche.bsky.social
Manager - Supply Solutions Architect - Addressability & Privacy at Criteo
Usually either the Product/Tech person in the Commercial meeting or the Commercial person in the Product/Tech meeting.
Usually either the Product/Tech person in the Commercial meeting or the Commercial person in the Product/Tech meeting.
No problem! But again, I wouldn't be surprised that there still are some publishers operating their own component auctions in order to keep some level of control over bids from buyers in a PAAPI context 🙂
December 19, 2024 at 8:39 PM
No problem! But again, I wouldn't be surprised that there still are some publishers operating their own component auctions in order to keep some level of control over bids from buyers in a PAAPI context 🙂
One of the specific aspects of PAAPI is that it formalises the fact that the auction must have a publisher, a seller and a buyer.
In that "direct" case, it forces either the publisher or buyer to act as (component) seller, and so pubs want to be seller notably for filtering capabilities
In that "direct" case, it forces either the publisher or buyer to act as (component) seller, and so pubs want to be seller notably for filtering capabilities
December 19, 2024 at 9:47 AM
One of the specific aspects of PAAPI is that it formalises the fact that the auction must have a publisher, a seller and a buyer.
In that "direct" case, it forces either the publisher or buyer to act as (component) seller, and so pubs want to be seller notably for filtering capabilities
In that "direct" case, it forces either the publisher or buyer to act as (component) seller, and so pubs want to be seller notably for filtering capabilities
Happy to!
I guess pubs want to leverage all available solutions with all their direct partners, whether SSP or DSP?
And when they have direct connections to DSPs, no reason why they wouldn't keep using them within PAAPI environment?
I guess pubs want to leverage all available solutions with all their direct partners, whether SSP or DSP?
And when they have direct connections to DSPs, no reason why they wouldn't keep using them within PAAPI environment?
December 19, 2024 at 9:44 AM
Happy to!
I guess pubs want to leverage all available solutions with all their direct partners, whether SSP or DSP?
And when they have direct connections to DSPs, no reason why they wouldn't keep using them within PAAPI environment?
I guess pubs want to leverage all available solutions with all their direct partners, whether SSP or DSP?
And when they have direct connections to DSPs, no reason why they wouldn't keep using them within PAAPI environment?
Why do you find surprising that pubs use their domain as comp seller? To me it just indicates that they have a direct integration to buyers (which is fairly common), and hence they can act as comp seller to access these Demand partners, while their SSP partners can operate comp auctions in parallel?
December 18, 2024 at 5:08 PM
Why do you find surprising that pubs use their domain as comp seller? To me it just indicates that they have a direct integration to buyers (which is fairly common), and hence they can act as comp seller to access these Demand partners, while their SSP partners can operate comp auctions in parallel?
Definitely not more than a third. People who believe it's more than that might not know this graph 🙃
But is it even an issue? You can understand certain parts (really) well and stick to it, still doing a good job?
But is it even an issue? You can understand certain parts (really) well and stick to it, still doing a good job?
December 15, 2024 at 9:43 AM
Definitely not more than a third. People who believe it's more than that might not know this graph 🙃
But is it even an issue? You can understand certain parts (really) well and stick to it, still doing a good job?
But is it even an issue? You can understand certain parts (really) well and stick to it, still doing a good job?
Ah! Wasn't aware of this club, but I definitely felt at home while reading the blogpost ;)
November 20, 2024 at 11:20 PM
Ah! Wasn't aware of this club, but I definitely felt at home while reading the blogpost ;)