Flegg Creative
LightNews LightNews
fleggcreative.ca
Flegg Creative
@fleggcreative.ca
31 followers 180 following 54 posts
Strategy | Design | Web Dev
In the age of digital overwhelm, we aim to simplify.
Designing beautiful, accessible brands at a more human pace.
Posts Replies Media Videos
fleggcreative.ca
We're making our way through the four key principles of human-centred design, and it's time for #2: Think in Systems (because everything is part of a system)
www.fleggcreative.ca/blog/your-we...
Text that reads Principle 2L How to become a systems thinker. Systems thinking, in its simplest terms is just a way to recognize the interconnectedness of all things Text that reads: What pieces make up your system? Think about the tools or platforms you use in your organization, what you use them for and how you connect one to another Text that reads: What's your goal? Ask yourself what you're trying to accomplish and how each piece of your system contributes to the goal Text that reads: Design for your system. You've heard the expression "form follows functions." It doesn't mean design is less important. It means design exists to further your goals.
October 14, 2025 at 8:44 PM
fleggcreative.ca
Like this one from the garden this morning:
A close up of a small yellow patty pan squash with its orange blossom still attached
July 15, 2025 at 3:17 PM
fleggcreative.ca
Have bought what looked like a beautiful web theme only to realize when you tried to use it that all the visual appeal came from the photos? Us too. We believe photography is an excellent and affordable way to elevate your business’s first website. Visit latablegourmande.ca to see more!
A roll of handmade spaghetti on a floured wooden table A floured tabled with a combination of handmade pasta shapes and tools
June 25, 2025 at 11:02 PM
fleggcreative.ca
To brighten your Monday morning a tad - sweet peas and cornflower and yarrow are going nuts, cosmos and scabiosa are about to take off. It’s flower season! #garden #pnwflowers
An arm holds out a bouquet of flowers featuring sweet peas, cosmos, cornflower and yarrow. Against a background of grass
June 23, 2025 at 4:07 PM
fleggcreative.ca
Saw this on LinkedIn this morning it feels like a very good way to explain the difference between copywriting and other forms. It also reflects a more collaborative approach. Clients give us the material, and we put it together in the most compelling way we can.
Black text on a yellow background reads “Copy is not written. Copy is assembled.”
June 18, 2025 at 4:49 PM
fleggcreative.ca
This is what we mean when we say full-service — we take your vision and turn it into a suite of tools that are not only beautiful to look at, but also highly functional. From core elements like colours and illustrations, to custom lettering, photos, website and printed material. Bon vent.ca
Asparagus canapés on paper printed with the Bon Vent logotype on a white plate Lobster spaghetti with red sauce and green garnishes on a white plate
June 3, 2025 at 5:14 PM
fleggcreative.ca
Heading into a weekend of puttering on the farm, here’s a selection of what’s blooming in the perennial flower beds. I wish you much puttering of your own this weekend.
Close up of a cluster of pink columbine flowers Purple and yellow lupin bloom One open pastel purple anemone and one white anemone bud A cluster of small purple phaecelia flowers
May 23, 2025 at 10:04 PM
fleggcreative.ca
Wrapping up work for the week mean much garden anticipation! Things are blooming and the cat is (mostly) staying out of my flowers
Dwarf magnolia flowers blooming Blossoms on a haskap bush rhubarb Black cat gazing up at the camera next to a small raised bed of flowers
April 25, 2025 at 9:02 PM
fleggcreative.ca
Still getting the hang of this, and just learned there's a setting to enforce alt text! Go to settings > Accessibility and click require alt text before posting. Love tools that help turn web accessibility into a no-brainer. (Please enjoy this photo from our Backbone Botanicals branding shoot.)
Branding photo for Backbone Botanicals, feature three small brown bottles, half a cucumber on a picnic table and blurred images of two people from the neck down.
April 23, 2025 at 12:29 AM
fleggcreative.ca
This is a little trippy! Coming up we'll have a post about how we made the decision to slide on over here, but first, a few slides about one of our key guiding lights: human-centred design. AND A LINK. A PROPER LINK LIKE IT'S 2010 AGAIN. I feel better already.

www.fleggcreative.ca/blog/intro-t...
February 3, 2025 at 10:21 PM