3. The colors. The brand palette consists of Cobalt Blue (PMS 2145 C) as the primary color, “Green Bubble” (PMS 361 C) and “Home Gold” (PMS 137 C) as accents representing respective repair and smart home service lines, and supporting tints and shades.

2. The Wordmark and type. An intentionally simple, geometric typeface was chosen for the wordmark, with alternative glyphs for the a and i. The mark uses alternate glyphs for the a and i. Both the wordmark and copy type maintain legibility in both print and web, in monochrome or color, and at scale.

1. The Shield. The company slogan, “Repair. Connect. Protect.” is visually represented in the company’s logomark, consisting of a Phillips bit on a familiar wireless symbol in the form of a shield. The primary color, Cobalt Blue, is a nod to the company’s original name, Cobalt Repair Operations.