Part of a reflection on the transformative impact of AdWords on the system of language

"... diachronic and idiosyncratic variability. The digital reticulation of all noetic life hence becomes the new programme of artificial intelligence whose goal is to eliminate all (de)faults -- starting with the (de)faults of language, that is, of speakers."
- B. Stiegler

I think they consider themselves gifted in pragmatic wisdom as opposed to theoretical wisdom (drop out of college! don’t read, just do!) and the extraordinary wealth is a sign of both the distinction between these 2 types as well as proof of their exceptionality within the pragmatic domain.

I think American tv has long had a place for it. Twilight zone, outer limits , ripley’s believe it or not, that’s incredible!, etc.

Administrators certainly want to measure our work using the same tools

it’s also (and originally?) a marketing term where it means quite the opposite. It’s meant to measure the effectiveness of distractions (ads) that people don’t want to see.