The rest? Either missing critical information or just plain wrong.

This campaign didn't just get links - it positioned our client as a thought leader in the finance space.

Proof that with the right data angle, you can land massive coverage without spending a fortune.

#seo

Our team took this data, and packaged it in an aggressive PR campaign.

The media absolutely ate it up because it hits a nerve - people are using AI for financial decisions without understanding the risks.

The study showed only 65% of ChatGPT's financial answers were fully correct.

👇

Digital PR doesn't always have to report on massive datasets.

Sometimes, discovering simple trends can land you massive links, if pitched to the right journalist, at the right time.

#digitalpr #seo

✅ We put the above insight in a mail and sent it to a journalist from Reuters who we knew would write about this topic, based on a previous relationship with them.

✅ The link went live within a day.

✅ We've seen the hype about the new social media BlueSky

✅ We've checked their traffic on Similarweb

✅ Similarweb showed that their traffic rose to 5.7 million on Nov. 16