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feedukorg.bsky.social
Feed
@feedukorg.bsky.social
The independent charity that puts women & families at the heart of infant feeding #bottlesboobsortubes Charity no: SC050164
You can find out more about this, and our other research at #TheFeedLab at our website:

www.feeduk.org/thefeedlab

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The Feed Lab — feed
feeduk.org
February 22, 2025 at 3:46 PM
We’ve invited Tesco, Asda, Sainsburys, Waitrose, Coop, M&S, Ocado, Aldi and Lidl to join in our pilot study, so you might be seeing these more often from now on! (6/)

#FormulaForChange #FlexibleFeeding #CMAreport #CMA #TeamFeed #bottlesboobsortubes
February 22, 2025 at 3:46 PM
impartial information on all infant feeding methods, & stories from Mums who’ve been there before (5/)

www.feeduk.org/flexiblefeeding
Flexible Feeding — feed
www.feeduk.org
February 22, 2025 at 3:46 PM
the least expensive formula brands are just as nutritious as the most expensive brands.

Finally, we’ve added a wee QR code that links to the Feed website, where you can find much more detailed information on formula composition, along with… (4/)

tinyurl.com/formulafactsx
Formula Factsheet QR Landing — feed
tinyurl.com
February 22, 2025 at 3:46 PM
Our labels let parents know that by law, all first infant formula brands must include the same essential ingredients - like fat, protein, carbohydrates & vitamins - meaning they all meet the same regulatory standards, & are therefore nutritionally equivalent.

This means… (3/)
February 22, 2025 at 3:46 PM
reassuring parents that 1st infant formula (stage 1) is the only formula babies needs from birth, until they switch to cows milk aged 1. There’s no need to switch to a follow-on or other formula.

In addition….. (2/)
February 22, 2025 at 3:46 PM
Now is the time to overhaul policies that inhibit fair & balanced discussions on infant feeding in maternity settings & which, advise midwives not to "collude" with a woman seeking reassurance that her baby will do just as well if she does not breastfeed. @NHSuk #BetterThanBFI
February 14, 2025 at 10:02 AM
We are delighted the @CMAgovUK recommend changes to enable loyalty points & vouchers to purchase infant formula. #FormulaForChange @MetroUK  A simple step to help alleviate costs & tackle stigma.
February 14, 2025 at 10:02 AM
Feed welcome the call @CMAgovUK  for in-store info on nutritional equivalence of formula. We worked with @icelandfoods @icelandrichard  to provide this, instore today. We invite others to follow @Tesco @Morrisons @asda @sainsburys @marksandspencer @waitrose @LidlGB @AldiUK
February 14, 2025 at 10:02 AM
We campaign to support all feeding choices #FlexibleFeeding. @CMAgovUK recommend
Info on nutritional equivalency of formula provided in a timely manner in @NHSuk. We ask @GOVUK to overhaul policies that inhibit fair & balanced discussion of formula feeding in antenatal period.
February 14, 2025 at 10:02 AM