You can find out more about this, and our other research at #TheFeedLab at our website:

www.feeduk.org/thefeedlab

(7/end)

We’ve invited Tesco, Asda, Sainsburys, Waitrose, Coop, M&S, Ocado, Aldi and Lidl to join in our pilot study, so you might be seeing these more often from now on! (6/)

#FormulaForChange #FlexibleFeeding #CMAreport #CMA #TeamFeed #bottlesboobsortubes

impartial information on all infant feeding methods, & stories from Mums who’ve been there before (5/)

www.feeduk.org/flexiblefeeding

the least expensive formula brands are just as nutritious as the most expensive brands.

Finally, we’ve added a wee QR code that links to the Feed website, where you can find much more detailed information on formula composition, along with… (4/)

tinyurl.com/formulafactsx

Our labels let parents know that by law, all first infant formula brands must include the same essential ingredients - like fat, protein, carbohydrates & vitamins - meaning they all meet the same regulatory standards, & are therefore nutritionally equivalent.

This means… (3/)

reassuring parents that 1st infant formula (stage 1) is the only formula babies needs from birth, until they switch to cows milk aged 1. There’s no need to switch to a follow-on or other formula.

In addition….. (2/)

Now is the time to overhaul policies that inhibit fair & balanced discussions on infant feeding in maternity settings & which, advise midwives not to "collude" with a woman seeking reassurance that her baby will do just as well if she does not breastfeed. @NHSuk #BetterThanBFI

We are delighted the @CMAgovUK recommend changes to enable loyalty points & vouchers to purchase infant formula. #FormulaForChange @MetroUK  A simple step to help alleviate costs & tackle stigma.

Feed welcome the call @CMAgovUK  for in-store info on nutritional equivalence of formula. We worked with @icelandfoods @icelandrichard  to provide this, instore today. We invite others to follow @Tesco @Morrisons @asda @sainsburys @marksandspencer @waitrose @LidlGB @AldiUK

We campaign to support all feeding choices #FlexibleFeeding. @CMAgovUK recommend
Info on nutritional equivalency of formula provided in a timely manner in @NHSuk. We ask @GOVUK to overhaul policies that inhibit fair & balanced discussion of formula feeding in antenatal period.