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Experimental methods can also help isolate the effects of individual attributes in order to get a more accurate understanding of behavior.

For example, these approaches could resemble messaging in the form of a speech or social media post, providing important information about how to make political communication as effective as possible.

Researchers working to refine political messaging to help animals should incorporate methods like choice-based conjoints that attempt to mimic reality.

Self-reported data about a participant’s attitudes and beliefs can be a helpful tool. However, this information doesn’t always carry through to actual actions.

A Key Finding: Future research should use experimental methods like choice-based conjoint to isolate cause and effect, as well as the impact of specific attributes.

Questions? Be sure to visit our Office Hours to learn how you can apply the study findings to your campaigns.
faunalytics.org/ask-us/

Check out our full report to see all the key findings and recommendations: faunalytics.org/political-an...

All three groups also withheld votes from candidates who proposed to “Increase government subsidies to meat companies.” These findings suggest that certain farmed animal-related policy proposals would likely receive support across the political spectrum.