In my last post, I shared some observations about the latency of our raw GA4 data landing in BigQuery.That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities.ArchitectureAll of the datasets we’re analysing come from a single site: DugaDigital.com.The site is dual-tracked with two server-side streams: • One for GA4 360 • One for GA4 StandardWhich brings us to the core question:Are these two datasets actually comparable?Compare rows a

Building a real-time tracker for GA4 data delivery timesI have a low tolerance for the misuse of instant messages.You know the type. The single "Hi" in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: "We need to talk." That one sends a whole weekend's worth of anxiety spiralling, even if the "talk" is just to offer praise.But when messaging systems are used well, they're brilliant.At Duga Digital, we love good, timely, automated communication. Our tea

This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be able to report on production data only. Seems obvious but often you'll find data generated by Preview Mode in GTM.We're not advocating for testing in production but sometimes you need to trace down something that's broken...right?!Anyway, two ways to filter data - one for those using client side GTM only, and one for those using server side data collection.Clie

Sentient Media reveals less than 4% of climate news stories mention animal agriculture as source of carbon emissions

Just as Julius Fedorovicius of Analytics Mania debunked the myth that user_engagement before page_view does NOT cause (not set) (#gamechanger), I came across a peculiar instance where user_engagement appeared to be related to (not set) and merited investigation.  Spoiler: Julius is 100% correct, and this cautionary tale may include insight that you might not be aware of regarding GA configuration.I was running a test one day…We experiment regularly, and in doing so, we recalibrate our analytics

In a case of this-is-not-really-news, attribution is hard. No, that's not a shock, and nor is the reality that attribution is only going to get harder unless you change your game.Fundamentally, accurate and scaled 1-to-1 marketing and attribution is not possible in a privacy first manner. Regulation and technology are both growing challenges that prevent reliable id resolution for mass volume individualised marketing. Even with AI!Even today, opening up everyone's favourite echo chamber/busin

Project Starline is becoming Google Beam, a platform that uses AI to turn 2D video streams into realistic, immersive video calls.

SummaryWhen you publish changes to your Google Tag Manager (GTM) container, it is possible the changes are not instantly live.This post demonstrates two techniques that enable instant changes to GTM containers - 1 desirable, one to watch out for!GTM versions get cachedBrowsers can cache assets like images, and JavaScript libraries. That's good because it makes the internet feel faster. It also means changes to your GTM container may not get refreshed immediately. Our handy chart of GTM con

Is your website ready for the ICO’s crackdown on non-compliant cookie banners?In early 2025, the UK’s Information Commissioner’s Office (ICO) issued formal...

Duga Digital extends our warmest congratulations to Didomi and Addingwell on this landmark acquisition, a move that sets a new benchmark for privacy-preserving data solutions and strategic growth in the digital ecosystem. As a long-standing business partner of Addingwell, we are excited to witness—and be part of—the next chapter in this journey, as Addingwell joins forces with Didomi to drive innovation, compliance, and value for clients worldwide.A Strategic Milestone for the IndustryDidomi’s a

The Privacy Sandbox is over.