Fab4grise
@fab4grise.bsky.social
Want a Memorable Online Presence? 🎵 | Follow for High-Converting Websites | Founder @Supadark | Framer & Sonic Branding Specialist
Visit https://supadark.com
Visit https://supadark.com
We’ve come a long way from mono speakers. 🔊
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
February 6, 2026 at 8:01 AM
We’ve come a long way from mono speakers. 🔊
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
Before the magic happens on screen, it happens in a dusty studio with a pair of shoes and a bag of cornstarch. 👞
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
February 5, 2026 at 7:56 AM
Before the magic happens on screen, it happens in a dusty studio with a pair of shoes and a bag of cornstarch. 👞
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
Dialogue. Music. SFX. In a chaotic action scene, who wins? 🥊
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
February 4, 2026 at 7:58 AM
Dialogue. Music. SFX. In a chaotic action scene, who wins? 🥊
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
Ever notice how a cartoon character’s footsteps hit the beat perfectly? In the industry, it's literally called "Mickey Mousing." 🐭
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
February 3, 2026 at 7:58 AM
Ever notice how a cartoon character’s footsteps hit the beat perfectly? In the industry, it's literally called "Mickey Mousing." 🐭
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
Everyone talks about Disney's animation, but 50% of the magic is invisible. 🎧
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
February 2, 2026 at 8:04 AM
Everyone talks about Disney's animation, but 50% of the magic is invisible. 🎧
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
#1 Sonic Branding is not a "set it and forget it" project. Step 6 is Measurement and Evolution.
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
January 30, 2026 at 8:02 AM
#1 Sonic Branding is not a "set it and forget it" project. Step 6 is Measurement and Evolution.
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
#1 The Roadmap to Sonic Success. [Save This]
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
January 29, 2026 at 4:00 PM
#1 The Roadmap to Sonic Success. [Save This]
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
#1 You have a great sonic identity. Now, don't ruin it.
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
January 29, 2026 at 8:01 AM
#1 You have a great sonic identity. Now, don't ruin it.
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
#1 Step 4 is Creation. 🎹
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
January 28, 2026 at 7:59 AM
#1 Step 4 is Creation. 🎹
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
#1 When we execute a Sonic Strategy, we aren't just making one sound. We are building a library. 📚
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
January 27, 2026 at 8:04 AM
#1 When we execute a Sonic Strategy, we aren't just making one sound. We are building a library. 📚
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
#1 Step 3 is the Sonic Strategy. This is the bridge between business goals and creative art.
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
January 26, 2026 at 7:56 AM
#1 Step 3 is the Sonic Strategy. This is the bridge between business goals and creative art.
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
#1 Before we create, we audit. Step 2 is the Contextual Scan.
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
January 23, 2026 at 8:01 AM
#1 Before we create, we audit. Step 2 is the Contextual Scan.
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
#1 Part of the "Understanding Phase" of Sonic Branding is deep empathy for the listener. 👂
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
January 22, 2026 at 7:57 AM
#1 Part of the "Understanding Phase" of Sonic Branding is deep empathy for the listener. 👂
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
#1 The biggest mistake in audio branding? Rushing to the studio. 🚫
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
January 21, 2026 at 7:58 AM
#1 The biggest mistake in audio branding? Rushing to the studio. 🚫
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
#1 Most people hear "Sonic Branding" and think of the McDonald's whistle or the Netflix "Ta-Dum."
But those are just the tip of the iceberg. 🧊
But those are just the tip of the iceberg. 🧊
January 20, 2026 at 8:01 AM
#1 Most people hear "Sonic Branding" and think of the McDonald's whistle or the Netflix "Ta-Dum."
But those are just the tip of the iceberg. 🧊
But those are just the tip of the iceberg. 🧊
Ever heard a train station chime and thought, "That belongs on a Rock & Roll album"? 🎸
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
David Gilmour - Rattle That Lock (Official Music Video)
The official music video for 'Rattle That Lock'.Announcing 'Live at the Circus Maximus, Rome’ a live film in theatres September 17. Ticket details at http://...
www.youtube.com
January 19, 2026 at 7:58 AM
Ever heard a train station chime and thought, "That belongs on a Rock & Roll album"? 🎸
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
Sonic branding isn't just for products—it’s for cities.
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...
MetrôRio Tema Musical by Zanna Sound
Essa é a musica tema do MetrôRio dela sai tudo o que se ouve nas estações. Musica composta pela Zanna Sound com a participação de Vittor Santos no trombone, ...
www.youtube.com
January 16, 2026 at 8:03 AM
Sonic branding isn't just for products—it’s for cities.
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...
Can a hum make you feel fresh?
Colgate’s new sonic identity uses an uplifting, hummed melody to transcend language barriers. It’s a modern approach to branding that focuses on optimism, care, and a universal smile. 🦷✨
www.youtube.com/watch?v=Dz2...
Colgate’s new sonic identity uses an uplifting, hummed melody to transcend language barriers. It’s a modern approach to branding that focuses on optimism, care, and a universal smile. 🦷✨
www.youtube.com/watch?v=Dz2...
The Sound of Colgate | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic
Colgate, the brand found in more homes than any other, wants the whole world humming an optimistic tune. The iconic oral care brand has launched its new soni...
www.youtube.com
January 15, 2026 at 8:04 AM
Can a hum make you feel fresh?
Colgate’s new sonic identity uses an uplifting, hummed melody to transcend language barriers. It’s a modern approach to branding that focuses on optimism, care, and a universal smile. 🦷✨
www.youtube.com/watch?v=Dz2...
Colgate’s new sonic identity uses an uplifting, hummed melody to transcend language barriers. It’s a modern approach to branding that focuses on optimism, care, and a universal smile. 🦷✨
www.youtube.com/watch?v=Dz2...
The gold standard of European sonic branding.
Deutsche Telekom’s five-note synthesizer sequence is a masterclass in rhythm and visual-audio sync. It represents connection, clarity, and European tech leadership.
One sound, total recognition. 🇩🇪💖
www.youtube.com/watch?v=fCT...
Deutsche Telekom’s five-note synthesizer sequence is a masterclass in rhythm and visual-audio sync. It represents connection, clarity, and European tech leadership.
One sound, total recognition. 🇩🇪💖
www.youtube.com/watch?v=fCT...
deutsche telekom logo
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
www.youtube.com
January 14, 2026 at 8:03 AM
The gold standard of European sonic branding.
Deutsche Telekom’s five-note synthesizer sequence is a masterclass in rhythm and visual-audio sync. It represents connection, clarity, and European tech leadership.
One sound, total recognition. 🇩🇪💖
www.youtube.com/watch?v=fCT...
Deutsche Telekom’s five-note synthesizer sequence is a masterclass in rhythm and visual-audio sync. It represents connection, clarity, and European tech leadership.
One sound, total recognition. 🇩🇪💖
www.youtube.com/watch?v=fCT...
Before digital logos, there was Leo the Lion. MGM’s roar is one of the oldest and most powerful examples of sonic branding in history.
It doesn't need a melody—it just needs raw, natural power to signal that the show is about to begin. 🎞️
www.youtube.com/watch?v=Y0b...
It doesn't need a melody—it just needs raw, natural power to signal that the show is about to begin. 🎞️
www.youtube.com/watch?v=Y0b...
Updated MGM Logo History (1916-2017)
Updated from almost 5 years ago. Enjoy! :]
www.youtube.com
January 13, 2026 at 7:59 AM
Before digital logos, there was Leo the Lion. MGM’s roar is one of the oldest and most powerful examples of sonic branding in history.
It doesn't need a melody—it just needs raw, natural power to signal that the show is about to begin. 🎞️
www.youtube.com/watch?v=Y0b...
It doesn't need a melody—it just needs raw, natural power to signal that the show is about to begin. 🎞️
www.youtube.com/watch?v=Y0b...
A "psssht," a fizz, and a clink of ice. Coca-Cola doesn't just use music; they own the "sounds of refreshment." By building a sonic ecosystem, they’ve made the act of opening a drink an iconic brand moment.
Can you hear the happiness? 😊
www.youtube.com/watch?v=Uoy...
Can you hear the happiness? 😊
www.youtube.com/watch?v=Uoy...
Taste The Feeling (Avicii Vs. Conrad Sewell)
Provided to YouTube by Universal Music GroupTaste The Feeling (Avicii Vs. Conrad Sewell) · Avicii · Conrad SewellTaste The Feeling (Avicii Vs. Conrad Sewell)...
www.youtube.com
January 12, 2026 at 8:02 AM
A "psssht," a fizz, and a clink of ice. Coca-Cola doesn't just use music; they own the "sounds of refreshment." By building a sonic ecosystem, they’ve made the act of opening a drink an iconic brand moment.
Can you hear the happiness? 😊
www.youtube.com/watch?v=Uoy...
Can you hear the happiness? 😊
www.youtube.com/watch?v=Uoy...
The Mac startup chime is more than a technical signal—it's a "welcome home."
Designed to be meditative and clean, it perfectly mirrors Apple's minimalist aesthetic. It's the sound of a fresh start and a premium experience. 💻✨
www.youtube.com/shorts/fHBk...
Designed to be meditative and clean, it perfectly mirrors Apple's minimalist aesthetic. It's the sound of a fresh start and a premium experience. 💻✨
www.youtube.com/shorts/fHBk...
Apple Mac Startup Chime Evolution (1984 - 2023)
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
www.youtube.com
January 9, 2026 at 8:03 AM
The Mac startup chime is more than a technical signal—it's a "welcome home."
Designed to be meditative and clean, it perfectly mirrors Apple's minimalist aesthetic. It's the sound of a fresh start and a premium experience. 💻✨
www.youtube.com/shorts/fHBk...
Designed to be meditative and clean, it perfectly mirrors Apple's minimalist aesthetic. It's the sound of a fresh start and a premium experience. 💻✨
www.youtube.com/shorts/fHBk...
"Ta-dum." For millions, this isn’t just a sound—it’s a Pavlovian trigger to relax.
Netflix’s sonic logo is the ultimate "digital curtain," signaling the transition from a busy day to a world of stories.
What do you feel when you hear it? 🎬
www.youtube.com/watch?v=GV3...
Netflix’s sonic logo is the ultimate "digital curtain," signaling the transition from a busy day to a world of stories.
What do you feel when you hear it? 🎬
www.youtube.com/watch?v=GV3...
Netflix New Logo Animation 2019
SUBSCRIBE: http://bit.ly/29qBUt7About Netflix:Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countrie...
www.youtube.com
January 8, 2026 at 8:00 AM
"Ta-dum." For millions, this isn’t just a sound—it’s a Pavlovian trigger to relax.
Netflix’s sonic logo is the ultimate "digital curtain," signaling the transition from a busy day to a world of stories.
What do you feel when you hear it? 🎬
www.youtube.com/watch?v=GV3...
Netflix’s sonic logo is the ultimate "digital curtain," signaling the transition from a busy day to a world of stories.
What do you feel when you hear it? 🎬
www.youtube.com/watch?v=GV3...
How do you make people "feel" a computer chip they can’t even see?
Enter the "Intel Bong." This three-second mnemonic turned a piece of hardware into a household name for reliability and innovation. Proof that brevity is the soul of branding. ⚡️
www.youtube.com/watch?v=cW8...
Enter the "Intel Bong." This three-second mnemonic turned a piece of hardware into a household name for reliability and innovation. Proof that brevity is the soul of branding. ⚡️
www.youtube.com/watch?v=cW8...
EVERY Intel Animation (1971-2013) ALL!
Here's a lot of Intel animations, arranged by date. There are three of them that are fake (the first 2 ones and the first Pentium D animation), however the r...
www.youtube.com
January 7, 2026 at 8:00 AM
How do you make people "feel" a computer chip they can’t even see?
Enter the "Intel Bong." This three-second mnemonic turned a piece of hardware into a household name for reliability and innovation. Proof that brevity is the soul of branding. ⚡️
www.youtube.com/watch?v=cW8...
Enter the "Intel Bong." This three-second mnemonic turned a piece of hardware into a household name for reliability and innovation. Proof that brevity is the soul of branding. ⚡️
www.youtube.com/watch?v=cW8...
Five notes. That’s all it took for McDonald's to create the most recognized audio hook on the planet.
From pop to country, the "ba da ba ba ba" transcends language and culture. It’s not just a jingle; it’s a global language of "lovin' it." 🎶
www.youtube.com/watch?v=-IH...
From pop to country, the "ba da ba ba ba" transcends language and culture. It’s not just a jingle; it’s a global language of "lovin' it." 🎶
www.youtube.com/watch?v=-IH...
Justin Timberlake - I'm Lovin' It (Official Video)
Official Video for ”I'm Lovin' It” by Justin TimberlakeListen to Justin Timberlake: https://JustinTimberlake.lnk.to/listenYDWatch more videos by Justin Timbe...
www.youtube.com
January 6, 2026 at 7:59 AM
Five notes. That’s all it took for McDonald's to create the most recognized audio hook on the planet.
From pop to country, the "ba da ba ba ba" transcends language and culture. It’s not just a jingle; it’s a global language of "lovin' it." 🎶
www.youtube.com/watch?v=-IH...
From pop to country, the "ba da ba ba ba" transcends language and culture. It’s not just a jingle; it’s a global language of "lovin' it." 🎶
www.youtube.com/watch?v=-IH...