EZENKA Innovation Execution Partners
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ezenka.bsky.social
EZENKA Innovation Execution Partners
@ezenka.bsky.social
We help fast-growing SMEs scale sustainably through smart back-office innovation. Got a bold idea but don’t know where to start? Let’s talk. We're based in Galway, Ireland, and working worldwide. www.ezenka.com
That's a hot potato - we think a good research report should extensively document the issues identified in the research and separately provide a UX review exploring why the interface may be causing the issues the research surfaced, and suggest remedial approaches, for example a validated pattern.
July 31, 2025 at 12:35 AM
Excellent point, and the interviewer should never assume and always probe, never with "You seem lost and frustrated, what's going on?" but neutrally "Can you tell me what's going for you right now?" and let the participant name themselves what's going on.
July 31, 2025 at 12:31 AM
May we suggest using the term "signal" instead of "outcomes" for this case? A signal points to the problem but is not in itself the problem, as you point out. And this allows to reserve "outcomes" for business metrics, whatever they may be.
July 31, 2025 at 12:28 AM
Great to see you here!
December 17, 2024 at 7:07 PM