Eugene Polyansky
@eugeneego.bsky.social
20+ yrs Founder @ ego-cms.com
Creating scalable digital businesses and products.
Enjoying life & helping founders do the same.
Sharing my Stories along the way.
@ www.whodidsaythat.me
Creating scalable digital businesses and products.
Enjoying life & helping founders do the same.
Sharing my Stories along the way.
@ www.whodidsaythat.me
Any contractor often needs to fit into the client’s existing processes and workflows.
The goal is to enhance them with added value, not create a mess.
It’s nice to see we succeed at this, time after time.
The goal is to enhance them with added value, not create a mess.
It’s nice to see we succeed at this, time after time.
April 10, 2025 at 10:00 AM
Any contractor often needs to fit into the client’s existing processes and workflows.
The goal is to enhance them with added value, not create a mess.
It’s nice to see we succeed at this, time after time.
The goal is to enhance them with added value, not create a mess.
It’s nice to see we succeed at this, time after time.
Read my latest "most offbeat" Storyletter to find out how I (almost) stopped overcomplicating things – and when complexity is worth it.
Link below ↓
Link below ↓
April 7, 2025 at 3:59 PM
Read my latest "most offbeat" Storyletter to find out how I (almost) stopped overcomplicating things – and when complexity is worth it.
Link below ↓
Link below ↓
In today’s "most offbeat" Storyletter, I share how I built my content system... and why we’re all so good at overcomplicating things (and how to fix that).
Link below ↓
Link below ↓
April 4, 2025 at 11:04 AM
In today’s "most offbeat" Storyletter, I share how I built my content system... and why we’re all so good at overcomplicating things (and how to fix that).
Link below ↓
Link below ↓
And that’s not even counting AIs and a dozen other tools.
But let’s be clear.
None of that is a system.
Read my latest “most offbeat” Storyletter to find out why.
Link below ↓
But let’s be clear.
None of that is a system.
Read my latest “most offbeat” Storyletter to find out why.
Link below ↓
March 31, 2025 at 4:04 PM
And that’s not even counting AIs and a dozen other tools.
But let’s be clear.
None of that is a system.
Read my latest “most offbeat” Storyletter to find out why.
Link below ↓
But let’s be clear.
None of that is a system.
Read my latest “most offbeat” Storyletter to find out why.
Link below ↓
You’re a loser.
How many times have you told yourself you’d finally start?
Only to find yourself stuck in procrastination again?
How many times did you swear this time everything would change?
And ended up right back in the same dead end?
A lot.
Too many.
Way too many.
How many times have you told yourself you’d finally start?
Only to find yourself stuck in procrastination again?
How many times did you swear this time everything would change?
And ended up right back in the same dead end?
A lot.
Too many.
Way too many.
March 28, 2025 at 11:57 AM
You’re a loser.
How many times have you told yourself you’d finally start?
Only to find yourself stuck in procrastination again?
How many times did you swear this time everything would change?
And ended up right back in the same dead end?
A lot.
Too many.
Way too many.
How many times have you told yourself you’d finally start?
Only to find yourself stuck in procrastination again?
How many times did you swear this time everything would change?
And ended up right back in the same dead end?
A lot.
Too many.
Way too many.
• The eternal parent-child conflict.
• Personal struggles.
• Romantic turmoil.
• Oh, and why not throw in a stomach bug and a runny nose at the same time?
Mockery.
How do you deal with all this and not lose your mind?
Read my latest "most offbeat" Storyletter to find out.
Link below ↓
• Personal struggles.
• Romantic turmoil.
• Oh, and why not throw in a stomach bug and a runny nose at the same time?
Mockery.
How do you deal with all this and not lose your mind?
Read my latest "most offbeat" Storyletter to find out.
Link below ↓
March 24, 2025 at 4:00 PM
• The eternal parent-child conflict.
• Personal struggles.
• Romantic turmoil.
• Oh, and why not throw in a stomach bug and a runny nose at the same time?
Mockery.
How do you deal with all this and not lose your mind?
Read my latest "most offbeat" Storyletter to find out.
Link below ↓
• Personal struggles.
• Romantic turmoil.
• Oh, and why not throw in a stomach bug and a runny nose at the same time?
Mockery.
How do you deal with all this and not lose your mind?
Read my latest "most offbeat" Storyletter to find out.
Link below ↓
Never say "never."
• That you’ll never quit.
• That you’ll never stumble.
• That this will never happen to you.
In today’s most offbeat Storyletter, I share why I never thought I’d be happier letting go of my old business.
And what "never" has to do with it.
Link below ↓
• That you’ll never quit.
• That you’ll never stumble.
• That this will never happen to you.
In today’s most offbeat Storyletter, I share why I never thought I’d be happier letting go of my old business.
And what "never" has to do with it.
Link below ↓
March 21, 2025 at 10:56 AM
Never say "never."
• That you’ll never quit.
• That you’ll never stumble.
• That this will never happen to you.
In today’s most offbeat Storyletter, I share why I never thought I’d be happier letting go of my old business.
And what "never" has to do with it.
Link below ↓
• That you’ll never quit.
• That you’ll never stumble.
• That this will never happen to you.
In today’s most offbeat Storyletter, I share why I never thought I’d be happier letting go of my old business.
And what "never" has to do with it.
Link below ↓
You complain about the government.
And often, you’re right.
But sometimes, it does try to take care of you.
Like seat belts.
With fines.
With incentives.
But what do seat belts have to do with business?
Read my latest "most offbeat" Storyletter about risks and common sense.
Link below ↓
And often, you’re right.
But sometimes, it does try to take care of you.
Like seat belts.
With fines.
With incentives.
But what do seat belts have to do with business?
Read my latest "most offbeat" Storyletter about risks and common sense.
Link below ↓
March 17, 2025 at 4:02 PM
You complain about the government.
And often, you’re right.
But sometimes, it does try to take care of you.
Like seat belts.
With fines.
With incentives.
But what do seat belts have to do with business?
Read my latest "most offbeat" Storyletter about risks and common sense.
Link below ↓
And often, you’re right.
But sometimes, it does try to take care of you.
Like seat belts.
With fines.
With incentives.
But what do seat belts have to do with business?
Read my latest "most offbeat" Storyletter about risks and common sense.
Link below ↓
Life is constant risk.
It’s everywhere.
From car accidents to choking on a piece of bread.
In business?
Risks feel like horror movie villains.
Lurking around every corner.
So how does a founder survive all that?
In today’s "most offbeat" Storyletter, that’s exactly what I’m exploring.
Link ↓
It’s everywhere.
From car accidents to choking on a piece of bread.
In business?
Risks feel like horror movie villains.
Lurking around every corner.
So how does a founder survive all that?
In today’s "most offbeat" Storyletter, that’s exactly what I’m exploring.
Link ↓
March 14, 2025 at 11:59 AM
Life is constant risk.
It’s everywhere.
From car accidents to choking on a piece of bread.
In business?
Risks feel like horror movie villains.
Lurking around every corner.
So how does a founder survive all that?
In today’s "most offbeat" Storyletter, that’s exactly what I’m exploring.
Link ↓
It’s everywhere.
From car accidents to choking on a piece of bread.
In business?
Risks feel like horror movie villains.
Lurking around every corner.
So how does a founder survive all that?
In today’s "most offbeat" Storyletter, that’s exactly what I’m exploring.
Link ↓
Systems exist to make life easier and simpler
Not the other way around
But they all have a secret
Something all silver-bullet chasers and hack-seekers tend to ignore
Systems only work when you use them
Consistently
Read my latest "most offbeat" Storyletter about a few simple systems
Link below↓
Not the other way around
But they all have a secret
Something all silver-bullet chasers and hack-seekers tend to ignore
Systems only work when you use them
Consistently
Read my latest "most offbeat" Storyletter about a few simple systems
Link below↓
March 10, 2025 at 3:59 PM
Systems exist to make life easier and simpler
Not the other way around
But they all have a secret
Something all silver-bullet chasers and hack-seekers tend to ignore
Systems only work when you use them
Consistently
Read my latest "most offbeat" Storyletter about a few simple systems
Link below↓
Not the other way around
But they all have a secret
Something all silver-bullet chasers and hack-seekers tend to ignore
Systems only work when you use them
Consistently
Read my latest "most offbeat" Storyletter about a few simple systems
Link below↓
There are countless strategies and systems for setting and achieving goals.
But they’re all useless.
Unless you apply them regularly.
That’s the real key to any system.
In today’s “most offbeat” Storyletter, I’ll share my thoughts on a few simple systems.
Link below ↓
But they’re all useless.
Unless you apply them regularly.
That’s the real key to any system.
In today’s “most offbeat” Storyletter, I’ll share my thoughts on a few simple systems.
Link below ↓
March 7, 2025 at 11:01 AM
There are countless strategies and systems for setting and achieving goals.
But they’re all useless.
Unless you apply them regularly.
That’s the real key to any system.
In today’s “most offbeat” Storyletter, I’ll share my thoughts on a few simple systems.
Link below ↓
But they’re all useless.
Unless you apply them regularly.
That’s the real key to any system.
In today’s “most offbeat” Storyletter, I’ll share my thoughts on a few simple systems.
Link below ↓
There’s no such thing as simple challenges in entrepreneurship.
There’s always a catch.
Hiring and building a strong team is no exception.
And it comes with a tough side effect.
Read my latest "most offbeat" Storyletter about how I built my HR system from 0 to 80+ people.
Link below ↓
There’s always a catch.
Hiring and building a strong team is no exception.
And it comes with a tough side effect.
Read my latest "most offbeat" Storyletter about how I built my HR system from 0 to 80+ people.
Link below ↓
March 3, 2025 at 4:03 PM
There’s no such thing as simple challenges in entrepreneurship.
There’s always a catch.
Hiring and building a strong team is no exception.
And it comes with a tough side effect.
Read my latest "most offbeat" Storyletter about how I built my HR system from 0 to 80+ people.
Link below ↓
There’s always a catch.
Hiring and building a strong team is no exception.
And it comes with a tough side effect.
Read my latest "most offbeat" Storyletter about how I built my HR system from 0 to 80+ people.
Link below ↓
This is the book every entrepreneur should read.
Even if
• you’re just starting
• it’s not your first business
• you’re not planning to build a unicorn
Knowing the growth stages and the struggles is invaluable.
Adizes Corporate Lifecycle
Do you know where are you now?
Even if
• you’re just starting
• it’s not your first business
• you’re not planning to build a unicorn
Knowing the growth stages and the struggles is invaluable.
Adizes Corporate Lifecycle
Do you know where are you now?
March 3, 2025 at 10:00 AM
This is the book every entrepreneur should read.
Even if
• you’re just starting
• it’s not your first business
• you’re not planning to build a unicorn
Knowing the growth stages and the struggles is invaluable.
Adizes Corporate Lifecycle
Do you know where are you now?
Even if
• you’re just starting
• it’s not your first business
• you’re not planning to build a unicorn
Knowing the growth stages and the struggles is invaluable.
Adizes Corporate Lifecycle
Do you know where are you now?
Growth = saying goodbye to illusions.
If you’re growing your business, and it requires hiring, you should accept:
Your team is not your family.
Not a friend group.
In today’s "most offbeat” Storyletter, I share what I learned while growing a team from 0 to 80+ people.
Link below ↓
If you’re growing your business, and it requires hiring, you should accept:
Your team is not your family.
Not a friend group.
In today’s "most offbeat” Storyletter, I share what I learned while growing a team from 0 to 80+ people.
Link below ↓
February 28, 2025 at 11:56 AM
Growth = saying goodbye to illusions.
If you’re growing your business, and it requires hiring, you should accept:
Your team is not your family.
Not a friend group.
In today’s "most offbeat” Storyletter, I share what I learned while growing a team from 0 to 80+ people.
Link below ↓
If you’re growing your business, and it requires hiring, you should accept:
Your team is not your family.
Not a friend group.
In today’s "most offbeat” Storyletter, I share what I learned while growing a team from 0 to 80+ people.
Link below ↓
In my experience, my real limit is around 30.
Do you know yours?
Do you know yours?
February 28, 2025 at 11:00 AM
In my experience, my real limit is around 30.
Do you know yours?
Do you know yours?
Later, you can add budgets for growth investments - but don’t overcomplicate it.
The goal isn’t precise accounting.
It’s forecasting your financial future.
The goal isn’t precise accounting.
It’s forecasting your financial future.
February 26, 2025 at 10:00 PM
Later, you can add budgets for growth investments - but don’t overcomplicate it.
The goal isn’t precise accounting.
It’s forecasting your financial future.
The goal isn’t precise accounting.
It’s forecasting your financial future.
Boosting sales feels like a win
But here’s what actually happens
• More sales → more hires
• More orders → more resources
• More customers → support drowning
Read my latest "most offbeat" Storyletter about how to scale your business without the fear that growth will one day bury you.
Link ↓
But here’s what actually happens
• More sales → more hires
• More orders → more resources
• More customers → support drowning
Read my latest "most offbeat" Storyletter about how to scale your business without the fear that growth will one day bury you.
Link ↓
February 24, 2025 at 4:00 PM
Boosting sales feels like a win
But here’s what actually happens
• More sales → more hires
• More orders → more resources
• More customers → support drowning
Read my latest "most offbeat" Storyletter about how to scale your business without the fear that growth will one day bury you.
Link ↓
But here’s what actually happens
• More sales → more hires
• More orders → more resources
• More customers → support drowning
Read my latest "most offbeat" Storyletter about how to scale your business without the fear that growth will one day bury you.
Link ↓
Growth isn’t just win and glory.
It’s risk.
Every founder, sooner or later, lands that “dream project”.
Only to watch it turn into losses.
A Pyrrhic victory.
In today’s "most offbeat" Storyletter, I reflect on how not to break yourself while scaling and uncover some of the hidden traps.
Link ↓
It’s risk.
Every founder, sooner or later, lands that “dream project”.
Only to watch it turn into losses.
A Pyrrhic victory.
In today’s "most offbeat" Storyletter, I reflect on how not to break yourself while scaling and uncover some of the hidden traps.
Link ↓
February 21, 2025 at 11:58 AM
Growth isn’t just win and glory.
It’s risk.
Every founder, sooner or later, lands that “dream project”.
Only to watch it turn into losses.
A Pyrrhic victory.
In today’s "most offbeat" Storyletter, I reflect on how not to break yourself while scaling and uncover some of the hidden traps.
Link ↓
It’s risk.
Every founder, sooner or later, lands that “dream project”.
Only to watch it turn into losses.
A Pyrrhic victory.
In today’s "most offbeat" Storyletter, I reflect on how not to break yourself while scaling and uncover some of the hidden traps.
Link ↓
• How to set up processes and automation that keep your business running smoothly
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
February 20, 2025 at 10:00 PM
• How to set up processes and automation that keep your business running smoothly
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
Everyone, especially new founders, needs to understand one simple thing.
The systems that everyone talks about aren’t
• Tools
• SOPs
• Automation
Systems are, above all
• Habits
• Discipline
• Consistency
The systems that everyone talks about aren’t
• Tools
• SOPs
• Automation
Systems are, above all
• Habits
• Discipline
• Consistency
February 20, 2025 at 3:59 PM
Everyone, especially new founders, needs to understand one simple thing.
The systems that everyone talks about aren’t
• Tools
• SOPs
• Automation
Systems are, above all
• Habits
• Discipline
• Consistency
The systems that everyone talks about aren’t
• Tools
• SOPs
• Automation
Systems are, above all
• Habits
• Discipline
• Consistency
My approach is simple
If it works - why not?
Read my latest "most offbeat" Storyletter about how to use the incredible power of your brain not just to overcome fears, but to shape yourself into a winner.
Link below ↓
If it works - why not?
Read my latest "most offbeat" Storyletter about how to use the incredible power of your brain not just to overcome fears, but to shape yourself into a winner.
Link below ↓
February 17, 2025 at 6:59 PM
My approach is simple
If it works - why not?
Read my latest "most offbeat" Storyletter about how to use the incredible power of your brain not just to overcome fears, but to shape yourself into a winner.
Link below ↓
If it works - why not?
Read my latest "most offbeat" Storyletter about how to use the incredible power of your brain not just to overcome fears, but to shape yourself into a winner.
Link below ↓
Your brain doesn’t care
if you imagine you’re a superhero or if you actually are one.
Sounds crazy?
Maybe.
In today’s "most offbeat" Storyletter, I reflect on the power and fragility of our consciousness and how to use it to reach your goals.
Link below ↓
if you imagine you’re a superhero or if you actually are one.
Sounds crazy?
Maybe.
In today’s "most offbeat" Storyletter, I reflect on the power and fragility of our consciousness and how to use it to reach your goals.
Link below ↓
February 14, 2025 at 10:59 AM
Your brain doesn’t care
if you imagine you’re a superhero or if you actually are one.
Sounds crazy?
Maybe.
In today’s "most offbeat" Storyletter, I reflect on the power and fragility of our consciousness and how to use it to reach your goals.
Link below ↓
if you imagine you’re a superhero or if you actually are one.
Sounds crazy?
Maybe.
In today’s "most offbeat" Storyletter, I reflect on the power and fragility of our consciousness and how to use it to reach your goals.
Link below ↓
• How to set up processes and automation that keep your business running smoothly
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
February 13, 2025 at 4:59 PM
• How to set up processes and automation that keep your business running smoothly
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
• How to streamline your workflow to spend less time on boring routines and more time growing your business
• How to create simple processes that cut through the daily chaos, and help you take back control
Link ↓
It is far more important to know yourself than to be known by others.
— Seneca
Read in my latest "most offbeat" Storyletter
a personal story about how the search for yourself can sometimes bring you right back to where you started.
And why understanding your passion is everything.
Link ↓
— Seneca
Read in my latest "most offbeat" Storyletter
a personal story about how the search for yourself can sometimes bring you right back to where you started.
And why understanding your passion is everything.
Link ↓
February 10, 2025 at 7:00 PM
It is far more important to know yourself than to be known by others.
— Seneca
Read in my latest "most offbeat" Storyletter
a personal story about how the search for yourself can sometimes bring you right back to where you started.
And why understanding your passion is everything.
Link ↓
— Seneca
Read in my latest "most offbeat" Storyletter
a personal story about how the search for yourself can sometimes bring you right back to where you started.
And why understanding your passion is everything.
Link ↓
• How to create your first process and system
• How they’re designed and built
• How they all work together
• How to avoid mistakes
• Why they’re crucial
Plus, ready-made
• Templates
• Guidelines
• Checklists
For my Storyletter subscribers, the full Notion version will be available.
Link ↓
• How they’re designed and built
• How they all work together
• How to avoid mistakes
• Why they’re crucial
Plus, ready-made
• Templates
• Guidelines
• Checklists
For my Storyletter subscribers, the full Notion version will be available.
Link ↓
February 7, 2025 at 7:00 PM
• How to create your first process and system
• How they’re designed and built
• How they all work together
• How to avoid mistakes
• Why they’re crucial
Plus, ready-made
• Templates
• Guidelines
• Checklists
For my Storyletter subscribers, the full Notion version will be available.
Link ↓
• How they’re designed and built
• How they all work together
• How to avoid mistakes
• Why they’re crucial
Plus, ready-made
• Templates
• Guidelines
• Checklists
For my Storyletter subscribers, the full Notion version will be available.
Link ↓