Esko
@eskolehtme.bsky.social
I mainly write about UX design careers, leadership in design, and self-development. Much of my content is based on the struggles, lessons, and experiences I’ve accumulated throughout my career. www.tsoon.com
How shadowing turned a whiteboard sketch into organizational change
A five-minute whiteboard sketch during a shadowing session became the planning artifact that eliminated resource conflicts in our product organization.
A five-minute whiteboard sketch during a shadowing session became the planning artifact that eliminated resource conflicts in our product organization.
October 13, 2025 at 9:20 AM
How shadowing turned a whiteboard sketch into organizational change
A five-minute whiteboard sketch during a shadowing session became the planning artifact that eliminated resource conflicts in our product organization.
A five-minute whiteboard sketch during a shadowing session became the planning artifact that eliminated resource conflicts in our product organization.
I've watched talented designers sabotage themselves by hoarding recognition and skipping "boring" documentation work that doesn't get applause.
www.tsoon.com/posts/edison...
www.tsoon.com/posts/edison...
Every design is a beautiful lie about individual genius
Design is collaboration, not individual genius. Learn how to build generous design cultures that share credit and create lasting innovation through teamwork.
www.tsoon.com
June 26, 2025 at 7:29 AM
I've watched talented designers sabotage themselves by hoarding recognition and skipping "boring" documentation work that doesn't get applause.
www.tsoon.com/posts/edison...
www.tsoon.com/posts/edison...
My first training facilitation was a disaster — I lost my words, delivered meaningless acronyms, and got brutal feedback. But that failure led me to Toastmasters, where I developed structured thinking and presentation skills.
Fundamental skills will always serve you well
Fundamental skills remain constant while tools and technologies rapidly change.
www.tsoon.com
June 13, 2025 at 5:19 PM
My first training facilitation was a disaster — I lost my words, delivered meaningless acronyms, and got brutal feedback. But that failure led me to Toastmasters, where I developed structured thinking and presentation skills.
Could the fastest way to save your struggling project be to try proving why it should fail?
When perfectionism had me trapped in endless analysis paralysis while developing a B2B service, I flipped my approach entirely.
When perfectionism had me trapped in endless analysis paralysis while developing a B2B service, I flipped my approach entirely.
In between red and blue
When perfectionism paralyzed my project, I tried proving it would fail. This revealed opportunities and restored my conviction. Always invert.
www.tsoon.com
May 20, 2025 at 9:54 PM
Could the fastest way to save your struggling project be to try proving why it should fail?
When perfectionism had me trapped in endless analysis paralysis while developing a B2B service, I flipped my approach entirely.
When perfectionism had me trapped in endless analysis paralysis while developing a B2B service, I flipped my approach entirely.
Have you seen how "improve the UX" becomes a vague ask that leaves designers guessing?
Mapping three distinct metrics — user experience, business value, and technical performance — across customer journey phases clarifies where design matters most. www.tsoon.com/posts/trinit...
Mapping three distinct metrics — user experience, business value, and technical performance — across customer journey phases clarifies where design matters most. www.tsoon.com/posts/trinit...
A trinity of metrics for measuring design's business impact
Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from vague "poor UX" to precise, actionable insights.
www.tsoon.com
May 9, 2025 at 7:34 PM
Have you seen how "improve the UX" becomes a vague ask that leaves designers guessing?
Mapping three distinct metrics — user experience, business value, and technical performance — across customer journey phases clarifies where design matters most. www.tsoon.com/posts/trinit...
Mapping three distinct metrics — user experience, business value, and technical performance — across customer journey phases clarifies where design matters most. www.tsoon.com/posts/trinit...
Have you ever thought why you lead the way you do? The answer might be hiding your past—without realizing it.
I discovered this through a 30-minute journaling exercise called "Leadership Roots," which revealed surprising patterns in my leadership approach.
I discovered this through a 30-minute journaling exercise called "Leadership Roots," which revealed surprising patterns in my leadership approach.
The hidden influences shaping your leadership style
The Leadership Roots journaling exercise from "Care to Dare" helps you identify unconscious leadership influences and transform them into intentional practices that align with your values and goals.
www.tsoon.com
May 2, 2025 at 11:57 AM
Have you ever thought why you lead the way you do? The answer might be hiding your past—without realizing it.
I discovered this through a 30-minute journaling exercise called "Leadership Roots," which revealed surprising patterns in my leadership approach.
I discovered this through a 30-minute journaling exercise called "Leadership Roots," which revealed surprising patterns in my leadership approach.
I wrote a post that extends part of my Refresh Conference 2024 presentation, focusing specifically on the three UX maturity areas that created the most significant impact in our organization. www.tsoon.com/posts/ux-mat...
Three areas that catalyzed UX maturity
By focusing on three key areas of UX maturity — awareness, processes, and outcome measurement — we created a powerful catalyst for organizational change.
www.tsoon.com
April 25, 2025 at 2:55 PM
I wrote a post that extends part of my Refresh Conference 2024 presentation, focusing specifically on the three UX maturity areas that created the most significant impact in our organization. www.tsoon.com/posts/ux-mat...