Erin Sparks
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erinsparks.com
Erin Sparks
@erinsparks.com
Host of EDGE of the Web podcast.
Owner of Site Strategics, an Indianapolis leader in SEO, SEM, and Social Media.
Founder of EDGE Media Studios.
@not-a-robot.com killing it with her presenation: "Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs" at TechSEOConnect in Durham!
December 4, 2025 at 4:38 PM
It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - @polemicdigital.com . Listen in at 28 minutes edgeofthewebradio.com/seo-podcast/...
September 9, 2025 at 6:32 PM
EP740: The Importance of FAQs for SEO:
"You should definitely have FAQs on your website because Google is using your website as the primary data source for the Google Business profile." - @darrenshaw.bsky.social
edgeofthewebradio.com/news/news-fr...
January 27, 2025 at 10:55 PM
EP737: @markwilliamscook.com
"..the endpoint showed me was just how many classifiers Google has around queries. If a query has date intent, if it has local intent, if it's explicitly local, if it it had a commercial score, if it was a YMYL query, ...."
edgeofthewebradio.com/interview/al...
January 9, 2025 at 8:49 PM
EP738: @markwilliamscook.com
"There was what appears to be a predicted click through rate in the SERP for every organic result. I believe what they have is a probability model based on the sites and predicting what click through rate they're going to get."

edgeofthewebradio.com/interview/al...
January 9, 2025 at 8:47 PM