Headline: “Outrage as Donald Trump suggests injecting disinfectant to kill virus”
Here, “Outrage” is the loaded word.
It tells you how to feel before you even read the news.
Headline: “Outrage as Donald Trump suggests injecting disinfectant to kill virus”
Here, “Outrage” is the loaded word.
It tells you how to feel before you even read the news.
It gets you feeling before you start thinking.
Don’t fall for it.
Next: Name Calling / Labeling
#PropagandaPattern #Disinformation
It gets you feeling before you start thinking.
Don’t fall for it.
Next: Name Calling / Labeling
#PropagandaPattern #Disinformation
Slow down. Emotional spikes are red flags.
Swap in neutral language and see if the claim still holds.
Focus on facts, not feelings.
Slow down. Emotional spikes are red flags.
Swap in neutral language and see if the claim still holds.
Focus on facts, not feelings.
Ask:
Does this word describe, or does it judge?
Could a different word change the whole tone?
Ask:
Does this word describe, or does it judge?
Could a different word change the whole tone?
Headlines
Political speeches
Opinion pieces
Social media
Comment sections
Headlines
Political speeches
Opinion pieces
Social media
Comment sections
“Outrage as Donald Trump suggests injecting disinfectant”
“Public enemy number one”
“Evil empire”
These aren’t just words. They’re cues—designed to move you.
“Outrage as Donald Trump suggests injecting disinfectant”
“Public enemy number one”
“Evil empire”
These aren’t just words. They’re cues—designed to move you.
It’s about how it’s said
Neutral: “The government passed a law.”
Loaded: “The regime forced through a power grab.”
It’s about how it’s said
Neutral: “The government passed a law.”
Loaded: “The regime forced through a power grab.”
“Outrageous”
“Heroic”
“Tyrannical”
“Patriotic”
“Shameful”
Words chosen to manipulate, not inform.
“Outrageous”
“Heroic”
“Tyrannical”
“Patriotic”
“Shameful”
Words chosen to manipulate, not inform.
Using emotionally charged words to trigger strong feelings—without making a real argument.
🔹 Why it works:
Emotion bypasses logic.
If you're outraged, you're less likely to fact-check.
If you're proud, you're more likely to agree.
Using emotionally charged words to trigger strong feelings—without making a real argument.
🔹 Why it works:
Emotion bypasses logic.
If you're outraged, you're less likely to fact-check.
If you're proud, you're more likely to agree.