Erik Wolf
@erik-wolf.bsky.social
Marketing coach for business executives and mentor to marketing practitioners; founder at Profitable Marketing Leadership; part-time marketing professor; writer of marketing poetry. https://ewolf.me
That’s a real statistic by the way, courtesy of the Harvard Business Review. And it is a shame that opinion is so widespread in our business community because it means that both the CEOs and the marketing leaders in question are both missing out on insight and an opportunity for success.
April 8, 2025 at 5:22 PM
That’s a real statistic by the way, courtesy of the Harvard Business Review. And it is a shame that opinion is so widespread in our business community because it means that both the CEOs and the marketing leaders in question are both missing out on insight and an opportunity for success.
When prospects are sitting on the proverbial fence, plagued by indecision, that’s a symptom of the problem that we’re witnessing, NOT the actual problem. The issue is that these folks aren’t confident enough to buy. Confidence is a gift you can give these buyers, and that they can then return 🤑
April 2, 2025 at 4:31 AM
When prospects are sitting on the proverbial fence, plagued by indecision, that’s a symptom of the problem that we’re witnessing, NOT the actual problem. The issue is that these folks aren’t confident enough to buy. Confidence is a gift you can give these buyers, and that they can then return 🤑
Recorded some video this morning with my colleagues Sandeep Guppta and Craig Andrews, talking about marketing, professional development, and our upcoming Profitable Marketing Pivot event in May. Looking forward to sharing!
#profitablemarketingpivot #marketingleadership
#profitablemarketingpivot #marketingleadership
April 2, 2025 at 1:43 AM
Recorded some video this morning with my colleagues Sandeep Guppta and Craig Andrews, talking about marketing, professional development, and our upcoming Profitable Marketing Pivot event in May. Looking forward to sharing!
#profitablemarketingpivot #marketingleadership
#profitablemarketingpivot #marketingleadership
When you’re running a business, it’s really easy to conflate what your customers want with what you want FOR them. Talk to your customers and find out what they need and what pressures they're under and you’ll be able to find the common themes and ideas that can instantly improve your marketing ☝️
April 1, 2025 at 3:24 PM
When you’re running a business, it’s really easy to conflate what your customers want with what you want FOR them. Talk to your customers and find out what they need and what pressures they're under and you’ll be able to find the common themes and ideas that can instantly improve your marketing ☝️
Tried to run a 5K today and alllmost did it. Ended up having to walk a bit and also ended up with a red face and foggy 👓. I’ll be doing it without stopping come the end of April though. 🏃💨
March 30, 2025 at 9:06 PM
Tried to run a 5K today and alllmost did it. Ended up having to walk a bit and also ended up with a red face and foggy 👓. I’ll be doing it without stopping come the end of April though. 🏃💨
CRMs and automation software only improve things when everything else is already working well on its own. And when things do improve after implementing the new CRM, it’s not because the CRM is great— it’s because good software amplifies great strategy and the team that’s aligned with that strategy.
March 27, 2025 at 3:24 PM
CRMs and automation software only improve things when everything else is already working well on its own. And when things do improve after implementing the new CRM, it’s not because the CRM is great— it’s because good software amplifies great strategy and the team that’s aligned with that strategy.
In 25 years, I’ve known a lot of business leaders and executives that made marketing decisions based on their own desires and preferences.
👉 Spend the marketing budget to fund your marketing goals and do the things that are going to drive results, whether those activities tickle your ego or not.
👉 Spend the marketing budget to fund your marketing goals and do the things that are going to drive results, whether those activities tickle your ego or not.
March 22, 2025 at 11:00 PM
In 25 years, I’ve known a lot of business leaders and executives that made marketing decisions based on their own desires and preferences.
👉 Spend the marketing budget to fund your marketing goals and do the things that are going to drive results, whether those activities tickle your ego or not.
👉 Spend the marketing budget to fund your marketing goals and do the things that are going to drive results, whether those activities tickle your ego or not.
Had a birth of sorts in the family! Yesterday, I had the privilege to support my client, Marcus Scheiber with his newest venture ROCiQ. We launched yesterday at AAMD's TechCon event at Mile High and we had a great day talking with property managers and service providers.
March 21, 2025 at 11:00 PM
Had a birth of sorts in the family! Yesterday, I had the privilege to support my client, Marcus Scheiber with his newest venture ROCiQ. We launched yesterday at AAMD's TechCon event at Mile High and we had a great day talking with property managers and service providers.
☝️ The key to quality lead generation is in making your business (and yourself!) so incredibly valuable that your audience can’t resist reaching out. Be a company worth talking about, and use marketing to demonstrate how you can solve real problems.
#marketingleadership #sales
#marketingleadership #sales
March 19, 2025 at 1:33 AM
☝️ The key to quality lead generation is in making your business (and yourself!) so incredibly valuable that your audience can’t resist reaching out. Be a company worth talking about, and use marketing to demonstrate how you can solve real problems.
#marketingleadership #sales
#marketingleadership #sales