Erich Schuler
@erichschuler.bsky.social
PR & marketing specialist, background in video games 🎮 & entertainment 🎥 | former expat in Japan 🇯🇵 | GDC associate & IGDA Scholar alum | dual citizen 🇺🇸 🇨🇦 | He/Him
https://www.linkedin.com/erichschuler
https://www.linkedin.com/erichschuler
Pinned
Erich Schuler
@erichschuler.bsky.social
· Nov 18
Excited to connect with PR, marketing, journalism pros & more! 🎙️📈✍️
I’m a PR/marketing specialist w/ experience in gaming & entertainment campaigns (The Super Mario Bros. Movie, Pokémon Sleep), crafting social strategies, & supporting IGDA Scholars and GDC. Exploring new opportunities—let’s chat!
I’m a PR/marketing specialist w/ experience in gaming & entertainment campaigns (The Super Mario Bros. Movie, Pokémon Sleep), crafting social strategies, & supporting IGDA Scholars and GDC. Exploring new opportunities—let’s chat!
Reposted by Erich Schuler
Horror legend Akira Yamaoka returns with a brand-new track, “Catharsis.” 🎧
Created for Total Chaos, a first-person horror game from @apogeeent.com and Trigger Happy Interactive, and revealed exclusively via @gamespot.com.
👉 Listen now:
www.gamespot.com/articles/exc...
Created for Total Chaos, a first-person horror game from @apogeeent.com and Trigger Happy Interactive, and revealed exclusively via @gamespot.com.
👉 Listen now:
www.gamespot.com/articles/exc...
Exclusive: Hear Akira Yamaoka's Newest Song For His Next Horror Project, Total Chaos
The composer famous for Silent Hill is working on a first-person horror game from the creators of Turbo Overkill.
www.gamespot.com
November 3, 2025 at 5:44 PM
Horror legend Akira Yamaoka returns with a brand-new track, “Catharsis.” 🎧
Created for Total Chaos, a first-person horror game from @apogeeent.com and Trigger Happy Interactive, and revealed exclusively via @gamespot.com.
👉 Listen now:
www.gamespot.com/articles/exc...
Created for Total Chaos, a first-person horror game from @apogeeent.com and Trigger Happy Interactive, and revealed exclusively via @gamespot.com.
👉 Listen now:
www.gamespot.com/articles/exc...
Reposted by Erich Schuler
Total Chaos x Akira Yamaoka
From Silent Hill’s legendary composer, “Catharsis” is a rhythmic crawl through terror
The definitive survival horror experience of the year ends with one name: Total Chaos
#madewithunity
From Silent Hill’s legendary composer, “Catharsis” is a rhythmic crawl through terror
The definitive survival horror experience of the year ends with one name: Total Chaos
#madewithunity
October 31, 2025 at 12:00 PM
Total Chaos x Akira Yamaoka
From Silent Hill’s legendary composer, “Catharsis” is a rhythmic crawl through terror
The definitive survival horror experience of the year ends with one name: Total Chaos
#madewithunity
From Silent Hill’s legendary composer, “Catharsis” is a rhythmic crawl through terror
The definitive survival horror experience of the year ends with one name: Total Chaos
#madewithunity
Reposted by Erich Schuler
Hey, horror fans! Something really cool and that I'm immensely proud of will be revealed on @gamespot.com tomorrow at 8AM ET. Stay tuned.🎶 @apogeeent.com
October 30, 2025 at 7:30 PM
Hey, horror fans! Something really cool and that I'm immensely proud of will be revealed on @gamespot.com tomorrow at 8AM ET. Stay tuned.🎶 @apogeeent.com
Reposted by Erich Schuler
FFXIV is trying out Bluesky! 🦋
Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!
For our fans around the world, be sure to check out our regional accounts as well! ❤️
@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com
Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!
For our fans around the world, be sure to check out our regional accounts as well! ❤️
@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com
June 10, 2025 at 11:02 AM
FFXIV is trying out Bluesky! 🦋
Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!
For our fans around the world, be sure to check out our regional accounts as well! ❤️
@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com
Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!
For our fans around the world, be sure to check out our regional accounts as well! ❤️
@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com
Reposted by Erich Schuler
Watch this GDC Vault talk about marketing Balatro if you think Balatro just marketed itself by being a good game.
'Balatro': Turning Low Resolution into High Praise
In this session, Wout van Halderen unpacks the marketing strategy behind Balatro, a roguelike deckbuilder with unconventional visuals that presented significant challenges in traditional marketing cha...
gdcvault.com
April 21, 2025 at 5:39 PM
Watch this GDC Vault talk about marketing Balatro if you think Balatro just marketed itself by being a good game.
Reposted by Erich Schuler
We had a good panel discussion on this year's #GameDev Conference. Thanks to Eric Allen, Cody Fletcher, @weslandish.bsky.social @erichschuler.bsky.social , and Claire Combs for their insights youtu.be/KQlkjvz2x6A #gamedev #GDConf
Game Developers Conference 2025 Report
YouTube video by Georgia Game Developers Association
youtu.be
April 21, 2025 at 3:12 PM
We had a good panel discussion on this year's #GameDev Conference. Thanks to Eric Allen, Cody Fletcher, @weslandish.bsky.social @erichschuler.bsky.social , and Claire Combs for their insights youtu.be/KQlkjvz2x6A #gamedev #GDConf
Reposted by Erich Schuler
We are excited to announce the return of A New World: intimate music from FINAL FANTASY to MomoCon on Sunday May 25th at 12pm!
This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/
This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/
February 13, 2025 at 8:05 PM
We are excited to announce the return of A New World: intimate music from FINAL FANTASY to MomoCon on Sunday May 25th at 12pm!
This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/
This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/
Reposted by Erich Schuler
We are happy to welcome acclaimed video game directors Suda51 and SWERY to MomoCon 2025!
April 2, 2025 at 2:45 PM
We are happy to welcome acclaimed video game directors Suda51 and SWERY to MomoCon 2025!
Reposted by Erich Schuler
HELL YEAH we're going to MomoCon ( @momocon.bsky.social ) again this year!🤘
If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍
#momocon
If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍
#momocon
April 5, 2025 at 3:00 AM
HELL YEAH we're going to MomoCon ( @momocon.bsky.social ) again this year!🤘
If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍
#momocon
If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍
#momocon
Reposted by Erich Schuler
me, emailing Nintendo all week: can you comment on pricing, backward compatibility, pricing, tariffs, pre-orders, family NSO memberships, pricing)
me, emailing Nintendo today: hi, so about Cow
www.ign.com/articles/yes...
me, emailing Nintendo today: hi, so about Cow
www.ign.com/articles/yes...
Yes, Mario Kart World's Cow Can Eat Burgers and Steak - IGN
I feel like we've earned a reprieve today from the news chaos of tariffs and Nintendo Switch 2 pricing, so here's something fun for your Friday: IGN played Mario Kart World at a Nintendo event in New ...
www.ign.com
April 4, 2025 at 9:11 PM
me, emailing Nintendo all week: can you comment on pricing, backward compatibility, pricing, tariffs, pre-orders, family NSO memberships, pricing)
me, emailing Nintendo today: hi, so about Cow
www.ign.com/articles/yes...
me, emailing Nintendo today: hi, so about Cow
www.ign.com/articles/yes...
Reposted by Erich Schuler
Looking for the current Game Informer staff on Bluesky? We've put together this handy Starter Pack!
March 25, 2025 at 10:16 PM
Looking for the current Game Informer staff on Bluesky? We've put together this handy Starter Pack!
Reposted by Erich Schuler
Game Informer is back! The entire team is returning and we can't wait to reconnect. Come join us to celebrate the best in games, the people who make games, and the people who play games from all around the world.
www.gameinformer.com/letter-from-...
www.gameinformer.com/letter-from-...
March 25, 2025 at 7:51 PM
Game Informer is back! The entire team is returning and we can't wait to reconnect. Come join us to celebrate the best in games, the people who make games, and the people who play games from all around the world.
www.gameinformer.com/letter-from-...
www.gameinformer.com/letter-from-...
Greetings from GDC! Always happy to connect—reach out if you’d like to chat about marketing, comms strategy, or just geek out over games!
#GDC2025 #GameIndustry #Networking
#GDC2025 #GameIndustry #Networking
March 19, 2025 at 7:25 PM
Greetings from GDC! Always happy to connect—reach out if you’d like to chat about marketing, comms strategy, or just geek out over games!
#GDC2025 #GameIndustry #Networking
#GDC2025 #GameIndustry #Networking
On my way to GDC! Had a connecting flight in Seattle—nice to get a brief glimpse of the Pacific Northwest again.
March 18, 2025 at 6:02 PM
On my way to GDC! Had a connecting flight in Seattle—nice to get a brief glimpse of the Pacific Northwest again.
Happy MAR10 Day! 🍄🎉
My first game was Super Mario World on SNES—a Christmas gift that kicked off my love for gaming. Years later, that passion led to a career, and I even did PR for The Super Mario Bros. Movie. A full-circle moment!
What’s your favorite Mario memory?
#MarioDay #SuperMario
My first game was Super Mario World on SNES—a Christmas gift that kicked off my love for gaming. Years later, that passion led to a career, and I even did PR for The Super Mario Bros. Movie. A full-circle moment!
What’s your favorite Mario memory?
#MarioDay #SuperMario
March 11, 2025 at 3:31 AM
Happy MAR10 Day! 🍄🎉
My first game was Super Mario World on SNES—a Christmas gift that kicked off my love for gaming. Years later, that passion led to a career, and I even did PR for The Super Mario Bros. Movie. A full-circle moment!
What’s your favorite Mario memory?
#MarioDay #SuperMario
My first game was Super Mario World on SNES—a Christmas gift that kicked off my love for gaming. Years later, that passion led to a career, and I even did PR for The Super Mario Bros. Movie. A full-circle moment!
What’s your favorite Mario memory?
#MarioDay #SuperMario
Confirmed: I’m heading to GDC 2025! 🎉
Huge thanks to @amirsatvat.com's Games Community for making this trip possible! I’ll be in SF from March 18–21—if you’re attending, let’s connect!
Looking forward to seeing everyone there! #GDC2025 #GameDev
Huge thanks to @amirsatvat.com's Games Community for making this trip possible! I’ll be in SF from March 18–21—if you’re attending, let’s connect!
Looking forward to seeing everyone there! #GDC2025 #GameDev
March 4, 2025 at 11:48 PM
Confirmed: I’m heading to GDC 2025! 🎉
Huge thanks to @amirsatvat.com's Games Community for making this trip possible! I’ll be in SF from March 18–21—if you’re attending, let’s connect!
Looking forward to seeing everyone there! #GDC2025 #GameDev
Huge thanks to @amirsatvat.com's Games Community for making this trip possible! I’ll be in SF from March 18–21—if you’re attending, let’s connect!
Looking forward to seeing everyone there! #GDC2025 #GameDev
For years, Pokémon Day wasn’t just about watching announcements—it meant working with TPCi to track sentiment, compile reports, and analyze reactions in real-time. Every reveal shaped the narratives we monitored. It was fast-paced, exciting, and required full attention from start to finish.
February 24, 2025 at 12:59 AM
For years, Pokémon Day wasn’t just about watching announcements—it meant working with TPCi to track sentiment, compile reports, and analyze reactions in real-time. Every reveal shaped the narratives we monitored. It was fast-paced, exciting, and required full attention from start to finish.
Just started Final Fantasy VII Remake and Rebirth on PC last month, and I’m loving the experience. Seeing Rebirth jump from No.56 to No.3 in the U.S. charts after its Steam launch proves how much demand existed beyond PlayStation exclusivity. 🔥 (1/6) #FF7Rebirth
February 22, 2025 at 11:54 PM
Just started Final Fantasy VII Remake and Rebirth on PC last month, and I’m loving the experience. Seeing Rebirth jump from No.56 to No.3 in the U.S. charts after its Steam launch proves how much demand existed beyond PlayStation exclusivity. 🔥 (1/6) #FF7Rebirth
Big news! Thanks to Amir Satvat’s Games Community and the FastSpring team, I’ve got a complimentary Expo Pass to GDC 2024! Super grateful for this opportunity to reconnect with industry folks, learn from some amazing talks, and soak in all things game dev.
February 20, 2025 at 12:22 AM
Big news! Thanks to Amir Satvat’s Games Community and the FastSpring team, I’ve got a complimentary Expo Pass to GDC 2024! Super grateful for this opportunity to reconnect with industry folks, learn from some amazing talks, and soak in all things game dev.
While searching for my next opportunity—ideally in the video game industry—I’ve been working at Starbucks as a bridge job. No matter where I am, I believe in showing up, working hard, and making an impact. Today was a great reminder of that. ☕✨
a cartoon bird is sitting next to a cup of coffee on a tray .
ALT: a cartoon bird is sitting next to a cup of coffee on a tray .
media.tenor.com
February 4, 2025 at 11:23 PM
While searching for my next opportunity—ideally in the video game industry—I’ve been working at Starbucks as a bridge job. No matter where I am, I believe in showing up, working hard, and making an impact. Today was a great reminder of that. ☕✨
Reposted by Erich Schuler
BIG THREAD of the very best Discord servers for indie games Marketing, PR, CM and support!
Whether you're a solo dev, small team, social & community manager, agency or publisher here are some really excellent discords you should join.
👇 Reply below if I missed one & share if this was helpful
Whether you're a solo dev, small team, social & community manager, agency or publisher here are some really excellent discords you should join.
👇 Reply below if I missed one & share if this was helpful
January 30, 2025 at 5:58 PM
BIG THREAD of the very best Discord servers for indie games Marketing, PR, CM and support!
Whether you're a solo dev, small team, social & community manager, agency or publisher here are some really excellent discords you should join.
👇 Reply below if I missed one & share if this was helpful
Whether you're a solo dev, small team, social & community manager, agency or publisher here are some really excellent discords you should join.
👇 Reply below if I missed one & share if this was helpful
Reposted by Erich Schuler
It was an honor to finally interview Shuhei Yoshida, one of our longest interviews ever. Surely there's at least one topic in these timestamps you're curious to hear about.
Any help sharing the chat online is appreciated! youtu.be/HtiJlzs0xRE
Any help sharing the chat online is appreciated! youtu.be/HtiJlzs0xRE
February 3, 2025 at 5:22 PM
It was an honor to finally interview Shuhei Yoshida, one of our longest interviews ever. Surely there's at least one topic in these timestamps you're curious to hear about.
Any help sharing the chat online is appreciated! youtu.be/HtiJlzs0xRE
Any help sharing the chat online is appreciated! youtu.be/HtiJlzs0xRE
Stopped by the Sonic Speed Cafe in Atlanta this weekend! Grateful for the good food, great friends, and the chance to meet the folks behind this amazing partnership. Sonic fans came out in great numbers—Atlanta really knows how to show up for the Blue Blur!
January 22, 2025 at 4:02 PM
Stopped by the Sonic Speed Cafe in Atlanta this weekend! Grateful for the good food, great friends, and the chance to meet the folks behind this amazing partnership. Sonic fans came out in great numbers—Atlanta really knows how to show up for the Blue Blur!
Playing Final Fantasy VII Remake for the first time, and I’m loving it! I never played the original, so it’s amazing to finally experience the story that’s such an iconic cultural pillar in nerdom. Can’t wait for #FF7Rebirth’s PC release!
January 22, 2025 at 3:55 PM
Playing Final Fantasy VII Remake for the first time, and I’m loving it! I never played the original, so it’s amazing to finally experience the story that’s such an iconic cultural pillar in nerdom. Can’t wait for #FF7Rebirth’s PC release!