1. They lack a solid methodology
2. They have a fundamental distrust of data
1. They lack a solid methodology
2. They have a fundamental distrust of data
And just like a map data works best when it provides guidance and options on how to proceed.
And just like a map data works best when it provides guidance and options on how to proceed.
There are two forms of segmentation:
1. By product attributes
2. By customer attributes
There are two forms of segmentation:
1. By product attributes
2. By customer attributes
- Look at some data and make up a story
- Choose the data that fits the story
Proper data storytelling:
- Make up a theory and validate it with data
- Update theory until it fits data
- Look at some data and make up a story
- Choose the data that fits the story
Proper data storytelling:
- Make up a theory and validate it with data
- Update theory until it fits data
They’re expected to know how to use data but nobody showed them how to do it properly.
Using data properly starts by first determining what the goals or objectives are.
Next you need to map the goals to a metric that facilitates fast feedback loops.
They’re expected to know how to use data but nobody showed them how to do it properly.
Using data properly starts by first determining what the goals or objectives are.
Next you need to map the goals to a metric that facilitates fast feedback loops.
open.substack.com/pub/huddleup...
open.substack.com/pub/huddleup...